Brad Parker

So we started the financing company together seven years ago, a marketing company, and then we merged it and created FormPiper about three years ago now.

Well, that's the tricky thing there.

I wish there was a lot more.

So you really only have about 200 pet retailers that our product would fit for in the market.

And we have about 60% of them.

And then so what we've been doing is focusing in the furniture space.

In the furniture space, you have about 40,000 retailers that fit our model.

So our goal is to bring value to that space, continue to learn it, and really kind of scale up.

And our goal is to get to 1,000 furniture retailers over the next couple of years.

The issues with things like Klarna is it's the four payments, right?

So they're approving everybody.

They divide it up into four payments.

So if you finance something that was five grand, you might still not be able to afford the 1250 payment, right?

So in a furniture business, we're typically able to offer customers a 60 month payment plan.

So now all of a sudden their payment's under a hundred bucks.

$100 is very manageable over a period of time where $1,250 is not.

So the furniture store is going to spread their financing options amongst the prime option, near prime, and a couple subprime options.

So they have different approval and different products for the type of customer that's walking through the door.

So with FormPiper, they're able to diversify their financing options for their customers, where if you were just using Klarna, you'd get a lot of approvals, but you wouldn't have a lot of transactional things happening because it's just too expensive.

I think it's just for payments.