Brad Stulberg

Hell, you might get 50% better and then 25% better and then 1% better.

And in most crafts, you get 1% better every day for about a year, give or take.

And then eventually you have this plateau where you stop getting 1% better every day.

It's the end of the honeymoon phase.

And at that point, so many people quit because this thing that was your driving motivating force, these concrete gains that kept you coming back, they go away.

And at this point, you have to shift the motivation to curiosity.

Curiosity about yourself, curiosity about the process, curiosity about how the little nuances of what you're doing are going to change.

And through endless curiosity, you not only get better, but that keeps you coming back.

In the book, I tell the story of the power lifter, Lane Norton.

who told me that when he started powerlifting, like so many young men, he was a little bit insecure.

He was looking for confidence.

And the 1% better everyday gains, that's what drew him in.

Fast forward to 10 years into his career, Lane Norton had deadlifted 600, excuse me.

Fast forward deep into his career, Lane Norton had deadlifted 716 pounds.

Guess how long it took him to go from 716 pounds to 723 pounds, which set the world record for his weight class.

Six months.

Yeah, it took him eight years.

Okay.

Eight years.

So Lane Norton got less than 1% better every year.