Brad Stulberg

There's a difference between keeping the main things the main things and majoring in the minors.

And pseudo excellence, it feels great, because you're doing all this stuff, and you're so dialed, and you're sold this story that all the greats, they're super dialed.

They have every minute of their day planned and scheduled, but that couldn't be further from the truth.

That's what I found in my reporting, is that most of the greats, they don't have crazy elaborate routines.

They're really good at focusing on what matters.

So that would be pseudo excellence in the world of deadlifting.

It would be spending all this time and energy on the last 1% and not focusing enough on the 99%.

I think you're spot on.

That is definitely a primary audience.

And it's part of the, it's a strong word, but I'm going to use it, it's part of the grift.

Because if you keep someone alone and feeling alone, then they're going to want to develop a parasocial relationship with you, the influencer, and they're going to have six hours, eight hours a day to watch you stream whatever it is that you're doing instead of

doing real things in the real world and pursuing mastery and mattering in relationships.

So yes, is the short answer.

That's a longer answer.

I think there's another group, which is we often talk about the manosphere in young men.

I think this happens with women as well.

It's just a slightly different shade of color.

And with women, you get big wellness.

So this started out with goop and crystal healing and all of these other things that are supposed to bring you success and happiness.

And then you also see this notion of the trad wife or the traditional wife.