Brandon Brittingham
Appearances
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Obviously, I believe in a higher power. I know you do, too. I didn't know what the lesson was at the time. Do you know what I mean? I know it now. But at the time, I didn't know it. But I just looked at it like, as hard as this is to swallow, there's a lesson in this. And I got one or two choices. The one choice is...
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
I can take all the things that he taught me and gave me and honor his legacy and become way more successful where I can go the opposite direction and let it destroy me and crawl into the cave of depression and, you know, oh, why me and this and that. And I'm not saying I didn't grieve because I did for a long time and it still fucks with me. But at the same time, I chose not to be a victim.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And in any situation, I choose not to be a victim.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Can I, let me say something on that. Man, I will tell you, man, I was having this, like it's now, it is so apparent to me. And like, this is millions of dollars, like millions. Like this is, if you're listening to this, like listen to what I'm about to say. Relationship capital is worth so much more than you trying to win on a deal or take. So I was left with a lot of responsibilities.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
We owned a bunch of real estate. We had a bunch of debt. Shit was really bad. I could have filed bankruptcy. I could have said, fuck you to the banks. I could have said, fuck you to people.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And so I didn't, right? And it was the most expensive thing I've ever done is kept my word, right? Cost me the most fucking money of anything. But so now those relationships, right? I can borrow money from any bank. I can get any bank president on the phone. There's relationships that I formed in that where they saw my character of he's not running from the problem and everybody else is.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And he's not willing to go back on his word. And there's so many situations in life now where... I've done that over and over again where maybe I didn't get the better end of the deal because I stayed in integrity or I did what I said I was going to do. But in the long run, I fucking like 100x because that relationship paid me forever. Do you know what I mean? Absolutely.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And man, people fuck this up all the time. They're so short-sighted and they don't play the long game and they try to get into relationship and take and they don't understand. And me and you were talking about this the other day. Look, at the top of the mountain, there's only so much room. And look, we're already here, motherfucker.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And so you're trying to come up here and you want some fucking bullshit of stealing, lying, cheating, whatever. We're not going to let you in the club. Like, it's just not going to happen. And that's where people fuck up. They don't understand the relationship capital of what a long-term relationship can pay you and where you can grow and make money with people who you trust.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And look, somebody might be whatever at a company today. right? And you fuck them and they become the CEO or they become a CEO of somebody you got to do business with. Don't forget this. Or they become the gatekeeper of somebody. And here's the thing. You don't even think about it or it's off your radar. And then all, and it's happened so many times in my life.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Somebody burnt the bridge with me and then late, they got to come back and try to cross it. And I don't give them a fucking pass. Do you know what I mean? Anytime, not once, but on the flip side, right? And you've experienced that. Every major brand on real estate, I can get the CEO on the phone.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Just about every major company in the United States that is related to shit that I do, I have a relationship with the person who owns it. I can get them on the phone. They'd show up for a webinar. They'd show up to speak for me. Anything, because it's reciprocal. We do shit without asking for anything in return. That's relationship capital.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And another thing on keeping your word, which frustrates me sometimes, is... The thing, like, somebody thinks, well, I said I'd call you at five, and then I did. Like, it starts there. The little shit. Like, if you don't keep your word over certain things, how you do one thing is how you do everything. It shows up in other areas of your life. And your word and your integrity is everything.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And if you discount it, fuck, dude, you will, you might get far enough for a certain period of time, but it won't last. Yeah. It's short term. Short term money.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Like I'll tell you so many times, bro, like somebody will reach out to me. Right. And they'll hey, man, I want to coach with you, blah, blah, blah. And then not on another word or I want to invest with you. And I like, I don't, I'm not petty. I don't go out of my way, but then I've seen this happen. They pop up and they want to get in a mastermind that I've run or something else.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And I'm like, Nope, they're not one of us. They didn't keep their word. And look, here's the thing. It's not even about the money.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
like just say hey man i don't have the money or this is not convenient or this or whatever just you know you don't need to flex then then i'll respect you yep but don't give somebody your word and then backtrack that's just not that's not how you do shit it's not how you do business and i've witnessed you have and see that and experience that on many different levels you know and that is a core value of yours it's like dude keep your fucking word and you're not alone
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And here's the thing. The people that have kept their word with me have made millions of dollars.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
So it's like, so it's like the people that you burnt your bridge, let's say it was over a $20,000 coaching deal.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Right. Not a lot of money. Right. But you burnt the bridge over $20,000 coaching deal that potentially you can end up being my business partner. I got multiple coaching clients of mine who'd been my business partner. We made millions of dollars together, made millions of dollars, you know, built companies worth eight figures, right?
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Bought fucking shit together, you know, sat courtside of games together like you. And here's the thing. I won't give you a second chance.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah, so I had multiple autoimmune diseases, disorders, which I still, I'm around it, but I still have shit. I still have to live a certain way as far as eating, working out, you know, that kind of thing. I don't drink alcohol. You know what I mean? I prioritize sleep. Like, the thing is, people will see my social media and be like, man, you're a grinder, you're this, you're that.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And yeah, that is definitely true. But I also set my life up years ago to be able to live the life I want to live now, right? But yeah, dude, it was fucking wild, man. I mean, I woke up, you know, was in the best physical shape of my life. And after a workout one night and I woke up in the morning, I couldn't walk.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And I got to the hospital and they said, you're about 16 to 18 minutes between... You would have been in complete liver and kidney failure. You probably would have died. You literally probably would have died. And they didn't know... At the time, when I was in the hospital, they were like, we don't know if you're ever going to walk again. We don't know. We don't know. We don't know. And so...
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
It was fucking scary. It was wild. And again, so the cool thing about that, there's nothing cool about it. But going back to the thing I dealt with with Marshall is I had adopted that mentality of not being a victim. Do you know what I mean? And so as crazy as this sounds... The amount of clarity and focus I got out of that situation, dude, it made me a fucking monster.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Well, the health situation. The health situation, yep. Because I had never, as human beings, I don't think we understand or grasp time very well. Meaning how much time you have, how much time I have.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Right. So there's a clock running right now that you and I can't see. Right. And we don't know. Number might get called tomorrow. Might get called tonight. You know, it might be, we might live to a hundred. Do you know what I mean? And so I never understood why, time through that lens until I dealt with that.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Being an entrepreneur is easy.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And so I remember sitting, I was sitting in the hospital, you know, and, you know, number one, we didn't know if I was going to walk again. We didn't know if I was going to, just, it was a lot of, a lot of shit. And, um, It's a humbling experience when you're facing your own mortality. And I just remember being in the hospital and I just said, you know, I know I can get through this, number one.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
But when I do, I'm going to fucking leave it on the field every day, right? I'm not going to hang out with motherfuckers I don't want to hang out with. I'm not going to do shit in my life I don't want to do. I'm going to live how I want. I'm going to enjoy my life on my terms. And I'm not going to, I am not going to waste time anymore.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And up until that point in my life, I didn't look at it through that lens. And again, that's why I'm not going to give you a second chance. I don't believe that I have time to, right? I believe my time is spent in walking in my purpose and doing and having relationships. I want to have a relationship with somebody like you versus some fuck motherfucker that's on some bullshit.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And so when you hear the, you know, you're only as strong as your mindset, that's real. Because they were like, you ain't getting out of here anytime soon. And I was like, well, what do I got to do to get out of here? And they're like, you got to walk from the back. Now, I couldn't physically walk. I had lost motor function. below my legs. Right. Yeah. Couldn't physically walk.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And then I was pissing black. Um, yeah, yeah, it was, what was that? I was in a, I was in rhabdomyolysis, which was, but it was caused by underlying autoimmune conditions that we didn't know at the time. Right. And, um, completely separate, not to go down the rabbit hole,
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
But I will just tell you guys from dealing with this, our medical system, and nothing against people that are trying to do the best they can in our medical system. Our medical system is fucked up. If you're going through any major thing, do your own research, be your own advocate. Because I cured and healed myself, myself, right? I had to research it and figure it out myself.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And to this day, look, we're shooting this in Brandon's gym after I just got done working out for an hour. I was told that I could never physically work out again because of my condition. With the side effect that I could die from one workout.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
I wanted to, and by the way, I'm like, Hey, let me, let me, let me go back to that really quick. So, so again, I, cause this is so important. So, so, so I'm sitting in the hospital and I'm dealing with all that. And again, that's a very easy place to, for you to be victim hood.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And look, I was like, the only way that I beat this shit that they're telling me is if I beat it mentally, if I beat it mentally, then I can beat it physically.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And, um, so, you know, and some, so I was sitting there and I mean, like, if you're listening to this and you're sitting in the worst situation you've ever been in, I've been there more than one time, right? Like more than once. And look, don't get me wrong. Was I emotional? Absolutely. You know what I mean? Was I scared that I was going to die? Absolutely.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
But the other side of that was there's so many people that depended on me, my family, you know, all that shit. And I was just like, man, I can't like... For the people around you, if you're any type of level of success or you want to be successful, the people around you look at you for inspiration, look at you for leadership. And I was like, man, my family can't see me give up, right?
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And well, and the other thing, you know, I was super close to my grandparents. And I was like, dude, I damn sure ain't gonna die before my grandparents, right? Because that would devastate them. So mentally, like... I don't know to this day how I did it, but I walked the fuck up out of that hospital in a couple of days. Right.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Um, and they still, to this day, don't, they were like, we don't understand. Like, we don't understand how you did this. And I was like, I don't give a fuck. You gave, you told me if I can walk, I'm out. I can walk. I'm out of this motherfucker. Cause, cause again, our medical system and look, don't get me wrong. They saved my life. Sure. Like, like there was a doctor.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
So I think a couple things. I think a lot of people know this. I was initially in the fashion industry. And I started my first business when I was about 18 years old. I worked for these guys that own stuff all over the country. I worked for them in their stores in New York. And then I worked for them in stores in Philly. And all the stores that I ran were the most profitable.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
He unfortunately is not alive anymore. His name, uh, by the name of Dr. Iggy, he saved my fucking life. Right. He saved my life. And, uh, no question about it. He saved my life. And, um,
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
There's some good people in it. Yeah, absolutely.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And here's the thing. I was like, if I'm going to die, I don't want to die in this motherfucker. Fuck no. So let me the fuck out.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
because they were, you know, urban gear, Jordans, things like that. And, you know, I was at the age of, I knew kind of what was trendy in the streets and what, you know, all the kids were wearing and what was popular. And then... Those big baggy white tees? Yeah.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
You know, you... Well, I think... To that, I think, again, a couple of things. We don't go out and talk about it because I think you do it because you care, not because you want the publicity. Absolutely. And I think it goes back to, again, as crazy as this sounds, having a near-death experience was one of the best things that ever happened to me.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
because it goes back to the give the people the flowers while they're alive. The people that you really care about and that are special in your life You know what I mean? Like where I was faced with where, you know, I had when Marshall committed suicide when I was young, then I almost died shortly after that. I just looked at the lens of time very differently.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
So it's like, if I really care about this person, and by the way, if you're listening to this, people that work for you, that give a shit about your organization, that give a shit about you, that go above and beyond, That is very rare. So when you find those motherfuckers, you keep them and you take care of them and actually care about them.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
That's where it stems from of, you know, what if this person means a lot to me and my organization, but they never got to experience really how much that I did care about them. It would devastate me if something happened to them and they didn't know. So, My thing is it's always like, oh, we got to wait for a special occasion or we got to wait for this. We got to wait for that.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Like if somebody that is rocking with you and they're loyal, it's so rare. You should reward them because there's a handful of people in your life you're going to experience like that.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Right.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
It's going to be very few and far between. And so for me, that's kind of where it's that's kind of where it stems from is because it's so weird because this duality of like, if I'm competing with you, I want to burn your fucking village down. And like, if I'm on the other end of the deal, I want the best end of the deal.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
But then it's from the standpoint of it's for the people I care about in my family. and the people that I'm leading. But it's a timing thing, man. None of us know. It's like, if you're listening to this, I think there's 168 hours in a week, 160, 168 hours. But if I came to you tomorrow and I said, hey, you got 168 hours left, you would probably spend your week different.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And then the other thing too, back to the hospital thing, is I know this is going to sound fucking weird, but I was thinking when I was in the hospital, I was like, at the time, I was financially secure and I was in a good spot. But I was like, thinking one night, I'm like, man, what if tomorrow's my last day? I was like, I would trade everything just to have one more, right?
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
God sakes. I look at pictures of myself back then. I'm like, what the hell? I look like I'm wearing a dress. And so I went on vacation to Miami and... I was like, man, there's money down here, but they don't have access. It is before like the internet, like marketing, Amazon. I don't even know if, you know, somebody could fact check me on this. I don't know if Amazon existed in LA. Maybe it did.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And then I was thinking like, if someone came in and said... I can give you this drink to give you an extra day, but I'm not going to tell you what day you get back. Right. And then I go back to a day where I fucked around and wasted time and hung out with somebody I didn't want to do, you know, want to, or hang out with a fucking dipshit or, you know what I'm saying?
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Like, you know, and so then I started, I started, I just started looking at it through that lens and it's like, You don't know how much time you have. You don't know the people around you, how much time they have. So why, you know, why not let them know that you care about them and take care of them and then just leave it on the fucking field, man. Yeah.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Like leave it on the field every day because, you know, I mean, I can say to you wholeheartedly, I want to live, I want to live a long life. But I'm at a point in my life where like a lot of the shit that I've wanted to do, I've accomplished it. I've taken care of the people around me I wanted to take care of. And I know I leave it on the field every day.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And I mean, that's a pretty, that's peace of mind money can't buy.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Oh, 100%. I certainly could work a lot less.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
So it's a couple of things, right? I think, you know, it's funny. Go back to the Elon Musk, Jeff Bezos story. Like, if you take the richest people in the world, they didn't need to keep working a long time ago, right? Once... I really believe this. I believe everybody has the opportunity to get the freedom.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And financial freedom is overused, but freedom meaning once you get to basic needs met, right? You can afford the house you want. You can afford the car you want. You can go on vacations. You got money in the bank. Like, you have that level of comfortability. Um, that's where if you're lucky enough to get there, that's where most people will stop. Right.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And, and, but there's not, and there, and listen, there's nothing wrong with that because everybody's different. But what I'm saying is, is that for me, it was about money to a point, which was basic needs beyond that. It is, I believe my purpose is obviously, I believe I've been given a gift to speak on stage, right? And so that's part of it.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And part of speaking on stage is being in the trenches every day and having the real shit to share with people. And I also believe that part of my purpose is to develop as many human beings as I can to be successful. And I really like building shit. It's fun. It's exciting to me. And to be quite honest with you, the more challenging it is, the better. I don't know how to do anything else. Yeah.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Right? And I don't... And again, this is just the way that I'm wired. Like, I'll go on vacation... And I'm out for two or three days, man. And I need to get punched in the face again. Like I need to get back in the ring. You're very bad to work. And again, that might not sound cool to you, but here's the thing that I think a lot of people don't know or understand is,
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
He was probably in that garage. Yeah, but they were selling books. The, you know, online digital... Well, online retail wasn't huge then, right? It was still very, very much brick and mortar.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
you're not walking in your purpose so you don't have that same level of love and commitment. And it could be anything. You could want to do a dog rescue. You could want to be a fighter. Whatever it is, a lot of people are floundering because they're not walking in their purpose. I know what mine is. Do you know what I mean? And the money becomes a byproduct of it and how we keep score.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
But, you know, I get to do a lot of really cool shit. You know what I mean? And I get to do a lot of really cool shit every day. I get to meet and be in business and relationships with a lot of really cool people. And, you know, if you're a builder, you never want to stop building. And there's always another mountain to climb. So that's kind of... And again, I think the competitive side in me...
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
The competitive side in me is also all the people over the years that told me I was crazy or you can't do this. And again, if you're listening to this, I think this is something you should understand. If you want to be really successful and you're passionate about something, there's gonna be a long time where you're going to be misunderstood. You're going to be lonely.
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
You're going to be alienated. And then those motherfuckers going to ask you for a job. Do you know what I mean? And, um, if you want to do anything of any significance, um, You're just going to be misunderstood, man. And people are going to think you're crazy. They're going to say, if you're repeatedly being told your idea sucks, you probably own something. Do you know what I mean?
Wake Up to Wealth
Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And you should never let someone else's limitation of where they can't grow to affect your ability because that's just their own inadequacies projecting on you. And so I think part of it too is also the challenge of proving people wrong. Do you know what I mean? And, um, And I don't know.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
It's just, to me, it is coming from a poor family that didn't have anything, breaking the generational wealth curse of our family, and then just not having a ceiling. And it's like, well, what can we do next? How many more lives can we impact? How many more people can we make wealthy? How much more cool shit can we do? And that's the shit that is, that's what's exciting.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
That's what gets me up out of bed every day.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah, yeah. So I convinced these guys that I was partners with. We opened a store in Miami, and then we opened a store in the Keys. And so, you know, we catered to a younger demographic. And then... Outside of the Dope Boys, my biggest buyers were rich kids, and sometimes their dad or mom would come in, and the wealthiest people that I met in my stores were all in real estate.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And by the way, if you are, there's nothing wrong with that. That's where I started.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
So wake, wake up to wealth podcasts, a lot of good stuff there. Be mentioned. Um, we've hit number one, a few times leapfrog and Dave Ramsey. And I don't have, uh, $10 million budget a year. We've done it on a shoestring budget. Mailbox Money B on Instagram. Brandon Brittingham on Facebook. That's where you can find me.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Love you too, brother.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Hold on, we got no Diddy, by the way. No Diddy, yeah.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Hey, you just made me think of something. The other thing too, when you said- This guy can't even take his flowers.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
No, no, no. I love it. No, because you got me in the mode of thinking. I love it though.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
When you, what you just said is the other thing, the why is I say to myself a lot, my internal conversation, which by the way, the conversation you have with yourself is the most important one.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Every day. But one of the things that I say to myself a lot, and I didn't always know or understand this. You know what I mean? I came to it. But I've been given a lot of these gifts to be the example, right? So that's important to me just based on like what you said. When you ask why, well, do I need to be in the office at eight o'clock on a Sunday morning? I don't.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
But if someone else shows up at that time and sees me there, then they're going to say, Man, that motherfucker got a Lambo, fucking Bentley, fucking Range in the fucking warehouse. And he's here eight o'clock. It's not material. I'm just saying. You know what I mean? And then they see it.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And then they see, man, he's goes and crush the stages, but he has a coach to teach him how to back all these things. Man, brain is so fucking busy. He still shows up, goes to the gym. He still eats clean. He's still drinking water. He's not going out. He's not drinking. Yeah.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
by me being the example then that also impacts everybody else and that's why I can't stop 100% and that's the thing man that I've learned so much you know rocking with you and
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
It's a wild ride we're getting ready to be on.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Thanks, brother.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Until next time.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And so then I proceeded to, I opened up a men's suit store. And again, back then, this is the competitive advantage of prior to the internet. I had some good connections where I had connections in Italy. You could come in, get tailored up. We'd send your stuff to Italy, get you a really, really cool suit that you couldn't get anywhere.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Now you can freaking do the shit with your phone, get tailored, and they send it right to your doorstop. then you couldn't and so then you know i'd have guys come in drop two three four grand and i mean dude this is 20 20 plus years ago i mean four thousand dollars for a suit back then it was unheard of right um and i mean you really had to be wealthy and so and you were doing this in florida
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah. And then we expanded. We had stuff all over the country. Vegas, New York. And then to kind of round that out, that started to get me very intrigued into real estate. And then I saw the changes that were coming in the digital landscape. And so I sold all my stores.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Because I was like, if I'm Nike or if I'm Jordan and I put my stuff online and I could sell direct to the consumer, why do we need brick and mortar anymore? Right. Or why would I not just open my own brick and mortar? So I kind of saw the writing on the wall. And then I was like, there's so many people, you know, I was young and I was making really good money.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
I was like, there's so many people that are so far ahead on the Internet thing. Rather than try to figure that out, I sold all my stuff online. And I said, I'm going to get into real estate, right? And so, but my intention was only to get into real estate to be an investor. Had nothing to do with ever being an agent. Now, I came from, you know, I knew a bunch of my customers.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
I had a bunch of celebrity customers. So, back then, too, you couldn't go in Versace or Gucci, and you were a 6'8 defensive lineman and buy anything. Right. So, shout out Dapper Dan. Was close with Dapper Dan. He used to custom make.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Harlem Dapper Dan. Look him up. Um, used to get really cool stuff from him, get stuff custom made. Uh, and then, you know, we, I had agreements with some of the big houses where I could get stuff custom made. So I had a lot of celebrity clients. So, so the point I'm making is I came from this very, uh, intimate, you know, someone comes in and gets tailored for a suit.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
you know, you kind of get to know them. You get to know what they want, you know, that kind of thing. You got to, if I'm, if I'm selling you a $4,000 tailored suit, there has to be a high level of customer service, right?
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah. And so, um, so I, I sold my stores. I took the money and I started buying investment real estate. And, um, man, not to paint everybody in real estate with the same brush, but you've seen it and we talk about it all the time. The first couple of transactions I had, I was like, if this is considered good...
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
then I need to be doing this because the people that I dealt with in my first couple of transactions, it was terrible.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah, I was just trying to buy a couple of properties and it was just like, man, this is horrible. This is just, it was a terrible interaction. And so then I got my license and I came from, even though the internet was not big then, we were just learning about it from a sales and marketing standpoint. But I had sales and marketing pretty dialed in because that's where my stores were so successful.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And I was like, dude, they don't market, they don't sell, they don't work. And again, not everybody's the same. I'm just saying this was my experience coming into real estate and the office that I worked in. And so then that's when I was like, man, I could really do some damage.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
even as an agent, even though I had not gotten in it to be an agent because I was just like, the playing field is archaic.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
No training, no training, no support. Yeah.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
No, they throw you in a pit, and basically there's no training, no support, no nothing, and it's just basically like good luck. It's like a call center type of setup.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah, so I think it is the journey that every entrepreneur has is it was actually the breaking point of when I wanted to quit. So, you know, if you're listening to this, a lot of times you're closer than you think. And the pain that you're willing to take and tolerate is directly tied to how successful you're going to be.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
So the first year that I had in real estate, if you're listening to this and you're starting out in any business, I don't give a shit what the internet says or what social media says. Your first year, you are going to get your fucking ass kicked. You're probably going to lose money. You're probably going to lose sleep. You're going to have a shit ton of stress.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
It's just statistically, everything is, the odds are against you. You're trying to learn so much in the first year while trying to make a living. And so I'll tell you guys, my first year, I made $18,000 in real estate. Couldn't afford to pay my bills, right? This is coming from, I was making hundreds of thousands of dollars a year doing what I was doing prior, right? Yeah. And having fun.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And having fun. Yeah. And probably a little too much. But so, you know, to be, to be honest with you, I had not felt that level of failure and I needed to, right. And it sucked, but I needed to. And I remember coming home and having a conversation with my girlfriend and she was like, dude, as long as I've known you, you never quitted anything.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And, um, and she's like, you're better than, and again, not to compare myself against somebody else, but she's like, you're better than everybody else in that office. As far as your, your willingness to work, your willingness to serve the customer, your knowledge of sales and marketing. She's like, it's just, it's just going to take you time.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
No, she's savage. Yeah. So this is coming from an observation. No, and it was like, yo, get your fucking sad fate. Like, stop being a fucking bitch. Like, I'm not, you know, the man that I know is not a bitch. You're a savage. Find the fucking savage.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
That was probably the best thing that ever happened to you. Yep.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah, same. And so, you know, again, I think that, you know, I say this a lot on stage, the dramas and the traumas that we go through in the classroom for us to teach other people how to go through it. I believe there's certain people in this world that are chosen ones and more shit's going to get put on you.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Look, if you choose, I don't know what the statistic is, but if you choose to be a business owner and you're a business owner that is successful, you're in the minority, right? So understand how hard that is, right? And that's what a lot of people miss. And I think a lot of things too are,
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
I think the big misconception and where people kind of fuck up and fall down is like... They think it's going to be easy. And the first sign of things being hard, they just tap the fuck out. Because most human beings want to be comfortable. And I get that. But if you want to do anything of substance or anything great in your life, it's going to be difficult. And it's going to be hard.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And I think that... That was a great lesson for me because the other thing is it doesn't stop. So like once you reach one level of success and you're like, man, we made it, right? We got to this mountaintop. Well, now it's another one. Well, guess what? Your problems got three to four to five times harder just the proportion of money that you make is exponentially more. But the shit gets harder.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
It gets way harder. So it's never like it's going to be easy. The problems are way more, there's way more stakes. Yeah. Like I'm fascinated with people who are successful. Like, you know, Elon Musk, you know, some of the soundbites, whether you love them or hate them, you know, he was talking about, you know, one of the times at Tesla, they were up against the company's about to be bankrupt.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And, um, he's like, dude, I fucking slept in the office. He's like, I worked fucking a hundred hours a week. I did. And look, everybody has a different level of that, but I'm just saying, I mean, that's the richest guy in the world. You know, he's always either the richest guy or fighting to be the richest guy in the world. Um,
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
again, not all about money, but at the end of the day, if you want to do anything special or of substance in your life, it's going to be difficult. It's going to be hard. Yep.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Yeah, so, um, so, oh, wait, so, oh, wait, so, oh, nine did really well. And then 2010, the guy who brought me in real estate and my business partner, somebody that was like a big brother to me committed suicide. Yeah. Right. And we were still kind of in the recession. And so my point is, just going back to the same thing, here we go. I see some light. I start to do really, really well.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
And then my business partner that I earned a bunch of shit with kills himself, right?
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
No, dude, he was like my brother. And so again, here I am again, like... You know, and so I will tell you another pivot right there. And thank God I learned this early is instead of being the, you know, instead of letting shit spin out of control, you know, maybe going to a substance abuse or doing stupid shit. I just was like, man, I cannot be the victim. Right. And I don't know.
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Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth - Champ Talk with Branden Hudson
Apple. It's on Spotify too, but Apple's the big play.
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Revolutionizing Real Estate: A Conversation with Glenn Sanford
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
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The Secret of Investing in Dirt with Brandon Rooks
thought i was running too hard and too fast and so well i think we need to kind of part ways and you know and uh and that didn't work out so well for him it worked out great for me because you know it was kind of like that door that opened well i don't have a job and a silent partnership in this anymore i'm gonna have to go to work but that's okay it that happened in december 2016 and the next year i reached out to my investors and all the investors reached out to me like hey man
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The Secret of Investing in Dirt with Brandon Rooks
where are you at? And I said, well, I couldn't call you, but you could always call me. And I made almost a million dollars the next year, helping people invest in real estate. And, um, With some of the contacts that I have. Yeah, of course. But you just don't let go of the guy. But that was what, it was that one piece of ground.
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The Secret of Investing in Dirt with Brandon Rooks
And then Lindsey Jarvis being from New Zealand just doesn't have all these preconceived ideas and notions of how business works in the US. He's like, he just started asking questions. Well, then Tim came on and says, Tim's got, I got an idea. I can reach out to all the guys like me. Yeah. in these other markets, they can find us the ground.
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The Secret of Investing in Dirt with Brandon Rooks
If Rockstar can continue to raise money so that we can get this stuff locked up or put it under contract or control it, then we can grab ground, do all of the soft cost entitlements, get it fully permitted, and then we can take it to all the builders. Yeah. And it was just, I can't, you know, you know, the circle we're running. We're like, it's not, there's never a can't. It's like, how can you?
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The Secret of Investing in Dirt with Brandon Rooks
And we just decided to do something different that nobody else had really done. And we've actually just recently been called a disruptor in the industry. And we've had two top execs from top 10 builders in the country leave their company recently to come join our operation like you guys are sitting.
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The Secret of Investing in Dirt with Brandon Rooks
This is brilliant. And I also just found out that if you ranked us for the amount of lots we control currently that we've like we control them or own them, we would be ranked as the number 16th builder in the country for lots. The amount of lots of, you know, we have currently the pipelines about 56,000 and about 33,000 of them are locked up tighter than a frog's asshole. Sorry. No, you can't.
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The Secret of Investing in Dirt with Brandon Rooks
They're used to, they're used to me. But, you know, I turned it into, okay, for me, it's always been about my investors. How do I make my investors money? If I help, same old Zig Ziglar thing, if you help enough other people achieve their goals, you know, then you never have to worry about your own. And I also kind of do the Walmart method. I'm generous to my investors. I could...
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The Secret of Investing in Dirt with Brandon Rooks
I couldn't make more than I make by structuring my management fees and operations differently. I could take a higher GP profit, but I don't. I've always been focused on making sure my investors make like about a 15% return annually or better. So that means I structured everything so that they win. And anybody, and you know this and anybody that you talk to, It's my investors first.
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The Secret of Investing in Dirt with Brandon Rooks
I'm considered a combat Desert Storm Navy veteran. But I came out and I just went into sales. And I've been selling since I was a kid. It's just I was born to be a salesperson. And got out of the Navy, sold MCI long distance, cars that really dodge in Colorado, started a mobile disc jockey business. Then I got headhunted into in-home water treatment sales.
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The Secret of Investing in Dirt with Brandon Rooks
I take care of them first. And then I never have to worry about my income. And which is now, it's just, you know, a healthy seven-figure income. Not bad for a kid with a GDP, you know, that grew up blue collar. But- it's really about just taking care of my investors and, and the business model we have, there's just so much profit in it that it allows us to do that.
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The Secret of Investing in Dirt with Brandon Rooks
But yeah, it's been fortunate, very fortunate.
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The Secret of Investing in Dirt with Brandon Rooks
So one of the things that, you know, granted you've, you've had to be really good at raising capital to get to this point. Right. So now I, and look, you know, I could be go against the grain and say this, but I do believe this. I don't think everyone is good at raising capital. I think there are certain people who are good at it.
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The Secret of Investing in Dirt with Brandon Rooks
Obviously, the treatment of your investors of being a good steward of their money is one thing. But I would say every investor out there, if you're listening to this, in any niche you're in, the lifeblood of growth of the real estate investors, your access to capital. So if you don't think you're the guy or the gal to raise capital, you get somebody on your team that can do that. Right.
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The Secret of Investing in Dirt with Brandon Rooks
And learn this. because I just, it's, it's so important. What do you think for you, right? You've been raising capital for a long time. Like what made you good at it? When did you develop the skill? Obviously you're consistently developing it, but like, where did that start of like, ah,
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The Secret of Investing in Dirt with Brandon Rooks
a path for me to grow is being able to raise capital and then kind of, when did you jump in and what do you think has made you successful doing it? Cause obviously $75 million for, for anything to raise is not easy to do.
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The Secret of Investing in Dirt with Brandon Rooks
It it's a few key principles that, that I think is attuned to my success is one. And so anybody that is in the capital raising space, I, All my business is from referrals. It's from my existing investors that I helped make great investments and stood behind and jumped in the trenches if something had to be fixed during all those other things.
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The Secret of Investing in Dirt with Brandon Rooks
I've never let a call, email, or text go unanswered in the same day. People want to feel important, you know, and my investors should feel important. Our success is based on them investing with us. And so I and, you know, my hours that I I just I'm wired. I know drugs, no cocaine. It's just natural energy. I'm up around five in the morning and then.
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The Secret of Investing in Dirt with Brandon Rooks
I don't know what to do with myself if I'm not working to be honest with you. So it's just reaching out to my investors, keeping them abreast of what's going on, doing some regular quarterly reports, you know, doing some special reports or memos when things go awry, you know, and all the MSM is touting all this doom and gloom, you know, investors get nervous and is their investment safe?
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The Secret of Investing in Dirt with Brandon Rooks
And, you know, it's just about, being present for them and making sure that they feel, know and understand that their investment is solid and that I've got their back. And it's not to say we haven't had some hiccups and the hiccups usually came with the renovation properties and the fix and flips.
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The Secret of Investing in Dirt with Brandon Rooks
And I've had a couple of renovators that, you know, I did my due diligence and homework and I always dip my toe in the water with them first. And we've had a couple that went bad, And for the most part, I was able to rescue, rectify, bring the investor's capital back. And even some with, if not just principal, maybe some extra interest. And because I didn't quit until I made it right.
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The Secret of Investing in Dirt with Brandon Rooks
But there was a handful that I had to write a check to, you know, and it's just my integrity, which by the way, Apex. So, you know, to me, if I help that person find an investment, That's my responsibility. And I want to protect their principles.
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The Secret of Investing in Dirt with Brandon Rooks
Then I got headhunted into the mortgage industry and became a loan officer in Kansas City. And that was where my foray into the real estate world happened. You know, I... I've never made a cold call in the real estate arena. I just basically sent letters out to all of my clients that I had when I got in the mortgage business and started doing refinances and purchases.
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The Secret of Investing in Dirt with Brandon Rooks
So I've had to write some checks and that's okay with me because that's what an investor should be able to rely on is if they're working with someone that's helping them invest, they need to be able to count on that person. And it doesn't bother me in the least. You know, I'm not just one of those guys that said, oh, well, you know, investing is a risk.
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The Secret of Investing in Dirt with Brandon Rooks
You know, you knew it was a risk when you went into it. So sorry, you know, you're out 30, 40, $50,000. I just didn't sit well with me. So I wrote a check. Didn't have to do that a lot, but you know, yeah, I tend to get long-winded. So I'm trying to cut myself so you can ask all the right questions.
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The Secret of Investing in Dirt with Brandon Rooks
Yeah. No, no. I appreciate that. Do you, for someone that's listening though, that might be like, they're early in their journey of just like, what do you think it is that is one skill you could give somebody that's listening to this that says, I want to learn or get better at raising capital. What's a piece of advice you'd give them?
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The Secret of Investing in Dirt with Brandon Rooks
Follow up one, go, you and I have talked about this before. There's business inside your business, whatever it is you're doing. You know, if you're in the real estate investment arena, you've either invested or you've created connections or you've worked with some investors. You have to, one, have something that's worth raising capital for. Right.
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The Secret of Investing in Dirt with Brandon Rooks
I believe that you want to keep it as simple as possible. I've seen so many operators and fund managers just complicate the crap.
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The Secret of Investing in Dirt with Brandon Rooks
Indeed. I got to stop doing that right there. That is probably, listen to what he just said. I was literally on the phone with two people yesterday that wanted to start a fund. And in the first five minutes, I said, I'm confused, which means an investor is going to be confused.
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The Secret of Investing in Dirt with Brandon Rooks
And I said, if you can turn this into a simple debt offering, you're going to target a fixed return with some upside that you can spell out. Simple, people say yes. Complex, people say no because they don't understand it. That's a great piece of advice.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Yeah, it is. And if you're going to raise capital, you need a structure. I would recommend for someone just getting in, probably go to a 506B. If you've got some people you've worked with, because that will allow you to bring in some non-accredited, sophisticated investors. Also, make your offering feasible. I see guys that come out like, well, it's got to be $50,000 minimum. Well, guess what?
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
A lot of people don't just have $50,000 laying around. And if they're a good investor, they've invested it. So my offer has always been like $10,000 minimum and $1,000 shares. I want to make it so that you can use qualified or non-qualified funds. So self-directed IRAs, solo 401ks. Yeah. You know, just make it so that anybody that wants to invest- has the ability to invest.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Now, 506B has some drawbacks, drawbacks for me because we started to grow, but yeah, we outgrew it. And we ended up having three 506Bs because you set a number, you can only have 35 non-accredited investors. Once you hit the number or your date, you close it. And we learned that because we're growing,
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
We learned that a Reg A tier two worked better for us because there's no cap on how many non-accredited investors we can have, which by the way, all of my non-accredited investors are just simply referrals. They're family members or the friends of my accredited investors. that now say you've never missed a distribution. You always come through.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And then I got connected with investment lending and just started crushing it in the I was funding investment loans left and right. And it was really because of the method. Rather than me trying to figure out how much money I could make on the loan, I just charged all of my investors a 1.5% rate and then gave them a par rate.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
I feel comfortable referring some of my family, you know, because a lot of think about this. If you're raising capital, your investor might invest, but they might not want to tell anybody else about you until you, they've got a tried and true tested, you know, performance. They want to see you perform for a few years. And, uh, But make it simple. You don't need an A class, B class, C class.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And if someone puts in $100,000 more, $100,000, they get a higher return. Unclutter that shit, right? Keep it simple, stupid, right? The KISS method. These things work. So we kept it simple. Everybody earns 10% preferred. All the investors get 60% of all the leftover interest that we earn in a quarter.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And after management fees and operation costs, which my management fees and operation costs is like 3% of the total capital raised.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
For as big as you guys are. Yeah, it's low. Yeah, especially for as big as you guys are.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Yeah, and you know, Yeah. Well, sometimes, yeah. We work our asses off though, too, though. I should be hiring more, but I'm, I'm also, this is a family legacy. Yeah. You know, and it's my family that works for me because I really don't trust my investors to just anybody. No. I've seen companies blow up where someone came in. Yeah, let me come in and raise capital for you.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And, you know, they come in and then they've got their own little side thing and they start swindling your investors.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Yeah. You know, the funny thing is, the funny thing is we're Brandon and I are in a lot of the same circles and rooms. And I'd say the last three-ish years, the one thing that I always hear from a bunch of people is, and look, I'm not painting everybody with the same brush.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
I'm just telling you guys in our circles what I hear consistently is myself and him are the only two people delivering on all the places they invested their money. That's what I hear consistently the last few years.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And you're not wrong. It's hard to go wrong with a guy named Brandon. Yeah. In our circle.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So if you guys are listening to this, you guys know me, you know, I won't let anybody sponsor the show that I don't trust. I will not recommend anybody that I don't trust. And frankly, if you have invested with me or you've reached out to me, you know that the only other person I've ever recommended outside of myself or one of my partners is Brandon's fund.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Hey, what's up, everybody? We are back with another episode of Wake Up to Wealth. And I can't say enough about all of you guys for just a few weeks ago, we hit number one in the United States in the investing category. We leapfrogged Dave Ramsey. Which is pretty amazing considering how big of a show that guy has. And we are staying between number one and number three.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So if you guys are paying attention and you're listening to this and you want a place to park money, he's somebody that I trust. And that's one of the reasons why I asked him to come on the show. and talk to you guys because there's, for a lot of people out there, the door is closed for you to get in investments like this. And he created something that you guys could do, which I think is great.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So if someone's listening to this and they're like, hey, I want to invest with you, then what's the best way for them to reach out to you?
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Best way is you can go to our website, rockstarcapitalfund.com. You can email us at info at rockstarcapitalfund.com and, you know, or reach out Brandon at rockstarcapitalfund, whatever. So that's the easiest way to like connect with us. And it's so important. Everybody knows it's not pressure. We don't capture your email and start blowing you up.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
I'm of the mind that if you'd like to invest, we'll help you, but we're certainly not going to chase you. And I'm not going to blast you with a bunch of, you know, emails and texts and all that stuff. It's just not us. You know, we're 100% referral only business. Anyway, but we are an evergreen Reg A offering, and we're a lending offering, which means people can invest with us.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
They can add to their investment. So when you get your distribution, it's like, hey, man, I want to add a little bit more. They have a redemption option, 100% redemption option. I do say you've got to stay in for at least 12 months and see how it performs. Right. But if you had to pull your money out, you could say, man, I invested 20K, but I need 10K really bad.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
As long as you've been in a year, we can get 10K of that back to you. And it doesn't cost you time. You get all 10,000 of it back, right? Because like a bank, it's just as long as your money's with us, we're going to keep it working and paying you interest. And But we've been averaging 15 percent returns to our investors. We hit 16.5 in 2021. We'll probably hit 17 percent next year.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So I was beating every lender in the country by like a point on the rate. And that in turn meant that even when we had the real estate collapse in 2008, all the clients I had helped didn't lose their properties because I gave them stellar rates and I convinced them, don't just do zero down or 5% down, throw a little extra down because of the rate I'm giving you.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So I would just say that, you know, if you're earning 15, 16, 17 percent a year and you decide to get out, shame on you because that's beating the stock market. And, you know, we but we again, it's all about helping investors. our investors start to earn consistent returns. I don't charge fees to our investors. I make my money from what the fund does. So my investors aren't paying me.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
We're earning together. I have seven figures invested. I have shares and ownership, and we have equity ownership in the companies that we are lending to on that ground and on that dirt, which is good. More stability for us. I've found a way to diversify, even though it's three companies, they're in multiple states and multiple areas, so it's still diversification.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And for now, with what they're doing, There's no reason for me to go and lend to anybody else because I'm not just going to lend to anybody. That's for damn sure. Got to have a proven track record. And it's going to get to a point where we'll start to hit that point where we can take on some some new people to fund or support.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
But it'll be within our organization and it'll be, you know, an affiliate of who we're working with. And but long story short is, you know. The only way you're ever going to start to create wealth, which is why I love this Wake Up to Wealth podcast, is you've got to take action. You can't just read 100 books and jot down all these notes and talk about what you're going to do. You know what?
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
I just got in and did it. Just like you. You're like, idea, boom. How do we act on this idea? Let's make it happen. And you know what? There's going to be some failures. But if you remember some of the basic principles of investing, diversify. Right. Do your due diligence so that you you bet on the jockey, not the horse. Right.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So I've seen people invest with people and they just didn't do their due diligence. One guy recently just ran off with about twenty three million dollars and he'd been turned out. It was a policy scheme and he had a record and he was in one of our networks. And the guy that just didn't vet him, it's like, holy shit, you know, just do your homework. Make sure someone has a proven track record.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Anybody could open a Reg D or 506B or 506C. Anybody can have a great idea. A pro forma, they could put anything they want on that pro forma. But yeah, you know, you got to see someone that's been in the thick of it and done it. And yeah. More importantly, make sure they got skin in the game.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
You know, when you're working with somebody that's wanting your capital, are they also invested in their own? shit. So that's really important. But anybody can start to have wealth, but you've got to put your money to work. A lot of people have this concept or idea of they start making money and pay my house off. I never pay my house off. That's a tax deduction.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Plus, if anything never did go bad, we have a black swan event and something some way, shape or form, you know, went to hell. Guess what the bank doesn't want? They don't want your house if it's fully mortgaged. But if you own it free and clear, they're like, well, there's some money we can take from you. So, you know, God, we could talk on this for hours.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
You know, we could have we could probably do a full day on real estate.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And everybody got to keep their properties. And it's really where I started to build my investor base in the real estate arena is by making those choices. But- Got headhunted over into the full-scale large development sales at Lake of the Ozarks. And I had about $86 million in projects under contract with the hedge fund group out of California. And that was 07.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
No question about it. The last question I'll ask you, it's the same question I ask everybody. It is and it can be whatever the version is for you. What is waking up to wealth? What does that mean to you?
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
You know, to me at this stage in life, it is freedom. Don't get me wrong. I'm at this desk probably 10, 12 hours a day, but I love what I do. If I wanted to go take two weeks off and go to a room with my wife, I can do that. And waking up to wealth means I've achieved the level of where my passive income is.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
exceeds my earned income i can do whatever i want to do doesn't mean i'm gonna do it doesn't mean i'm gonna go get stupid and start buying you know a hundred foot yacht and um buying houses all over the country you know i still i still live as if i'm a blue jeans blue collared poor kid so to speak. And when I do invest, I invest in, I don't just invest in things like this.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Sometimes I, you know, we all have to figure out how to spread our money that we make a little bit. So, and I think you've seen some pictures. I got a nice little room on the other side of my desk here. Those, those things that I have in there, I could sell for more than I paid for them, but it's the freedom to not be worried about, are my bills paid? Can I,
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
take off for two weeks, three weeks or four weeks, and the company will still run. And I have someone behind me that helps take care of that, you know, and now that we can pretty much go from anywhere in the world anyway. So I'm accessible wherever I go, you know, but it's that freedom of just, you know, not living paycheck to paycheck. And also I, I, I feel like I've built the right thing.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
My investors, you're a rockstar investor if you work with us and you're not just an investor, you've really become a friend. So I have 518 really good friends, you know, and that, that was built up from matter of fact, I just did the numbers on this the other day. I think we're going to put it on our website, you know, 2017, I think it was 70 investors that I was working with.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And from that time to now, we're at 518 with $75 million. Think about that for a minute. Some of our people are $10,000 investors. Some are 100,000. Some are seven figures. But- we don't, we don't lose a lot to attrition. I mean, our investors stay with us and they keep bringing us more investors. So do what's right. And waking up to wealth won't be that hard.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And by God, by all means, it's not going to happen overnight.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So many people want that quick success.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Oh my God. It is. Guys, it's going to take time. Do the right thing. Put in the work. You know, invest smartly. Start to put some money aside. Investing in yourself is one thing. And a lot of people that do that. Investing in your business is one thing. And you've got to do that. But you should start cutting out some money and having it go to things like Brandon's, you know, Birmingham's fund.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Having it go to stuff like ours. And Brandon's in real estate, you know, hard assets that generate revenue. Yeah. and plus has tax tax advantages. And then, you know, I'm a bank and we lend on dirt and there's not much you can do to fuck up dirt. You know, it's just like, it just keeps going up in value. So again, it's just being really smart, taking your time.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And there's, there's so many things to choose from, but I will say this and you and I both know this, the fastest path to wealth is through real estate in my eyes. Um, So many other unknowns when you invest in the stock market, you can't control what's going on in the stock market.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And then we all know what happened in 08. And my whole world came crumbling down, right? Lost everything, had to file bankruptcy. But I did not let any of my investors lose their money. You know, there was a lot of people had deposits. I look, I don't care if it takes me a year, five years, 10 years. As soon as I can make up the deposit you put down on that, I'm going to make it up for you.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
You can't control what's going on in the world and everything going on in the world affects what's going on in the stock market. So, you know, just be smart and sure, throw some money in Bitcoin and crypto and throw some in the stock market, but you'll find out time and time again, real estate has always outperformed both of those things. So, yeah, yeah, that's kind of it. Freedom, waking up like,
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
I can do whatever I want to do. That's a good one. So I just want to say thank you again. Thanks for coming here, pouring in knowledge. Look him up. He told you how to get in touch with him if you have any interest in investing with him. But thank you for coming and giving us a ton of knowledge today. I appreciate you being on the episode.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Man, always happy to get on with you. And I guess I'll be seeing you in San Diego, right? Yes, sir. I'll bring Dylan with me to that one, too. Thanks, brother.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And I did that. And that that built my reputation as being someone that stood behind the investment. So that's kind of when I got into real estate. And, you know, it kind of sucked because I'm like, you know, start from scratch in 2010. But I jumped back in. And started helping people just buy some little lots as kind of like a buy and hold strategy.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Then I got back into connecting with renovators and builders that I knew from around the country. And I started helping investors start investing in fix and flip, turnkey renovations and new construction. And long story short, in 2015, kind of at the peak of when I was selling turnkey rental properties, I sold 954 doors across the U.S.,
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And then I saw the prices start to climb and the rates were still doing good, but I saw the cap on cap return, cash on cash and the cap rates start to come down. It came down below the number I was comfortable with. And that's when I moved into raising money and private capital to actually invest in the builders. that kind of shifted and changed. And that's where I'm at today.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And that high level is we basically came down to now all we do is investors invest with me. I lend it to my strategic partners in the Southeast, but we are in and out at dirt. And so I found a way to cashflow on land. And we'll, we'll talk about a little bit about that a little bit later in the podcast. So that's kind of where I'm at. I'm, you know,
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Love sales, dumb luck, got into being a hedge fund manager, so to speak. We're now sitting at about probably around $75, $80 million in capital raised, and all we do is invest in dirt.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Yeah, so- you know, you've done a lot in a short period of time. And so where, where do you think the turning point was where you said, man, this, this investment and I'm asking for a reason because there's so many facets of real estate that that don't go into the investment side of real estate.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And I just, I feel like if you are selling real estate on the retail side or you're a loan officer, you understand this business, but if you're not investing in it, you're essentially like a damn transaction coordinator, right? which look, there's nothing wrong with that.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
I made a ton of money selling a ton of real estate, but I realized a long time ago that being on the investment side is where true wealth is built. Like, where did you, was there a moment where is there a transaction? Like, where did you, where did you kind of pivot and say, man, I got to get on this investment side and I really got to learn and do and understand this.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
You know, I had invested myself and bought some of those turnkey renovations. And that was a great path to setting me up for the next place. So I did do those. And then I, you know, had maxed out my mortgage loans that I could do under, you know, Fannie Mae, Freddie Mac, whatever. Of course.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And then I raised some capital and we went into some larger scale projects and we did buy, you know, multiple units, I think at one point. I mean, 2021, I believe I was probably sitting at either owning or being a fund manager and investor in each of those funds and had about 500 doors.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And that's all because of you guys supporting the show. So I just wanted to give a huge thank you to all of you guys out there. And today, we've got my homies coming on today. And it's also a sponsor of the show, Brandon Rockstar Rooks. What's up, brother? Living the dream, brother. So...
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And so that was, you know, because owning real estate is the quickest way to wealth that there is a lot of tax advantages and benefits. But I hit a point where for me that we were able to sell out of all those doors and basically become the bank. which I liked that better. I liked being the bank because usually the banks always win. Maybe not SVP out there in San Francisco.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
No, but if you look at everybody that's listening to this, George Anton wrote a book called Become Your Own Bank. And I read that in my... How long ago has that been? It's been a long time. It was probably, I'd say, 10 or 12 years ago. It might even have been longer than that. And it gave me the idea of becoming a lender, understanding the debt model and understanding how banks work.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
To your point, banks traditionally don't lose.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Right. Yeah. And you just keep recycling the money, right? So investors invest with us. We lend it to our strategic partners. Like I said, we're in and out of dirt.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
you know, your A to Z, right? And you've pretty much got it all down. And when you get into a fix and flip or a rental or, you know, a burr or any of those types of things, there's a lot of unknowns that can happen grabbing an existing property. And then when you go in to start turning it, you know, just things could happen. So I gravitated more towards, okay, what is a constant? What do we know?
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And you know that the dirt is usually about 20% of the value of a property on average. And then, so we did the lots and then my partners that I had got into a little bit different scale where we kind of fell into it, but we'd learned that...
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
you could take large pieces of ground and just get it fully permitted shovel ready engineered so like the plat map and how many lots there are and what the size of the thoughts and and then sell it off to the national builders which you've got some experience with this and just make a killing and that was really it we fell into it we would build those developments at one point in time and and
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
because our build cost was so much higher than like a national builder, we had to work three times as hard to make, you know, this profit. And we learned that if we did it right, and we just got all this ground ready and then sold it to the builders and they could put shovels, you know, equipment on the ground the next day and start construction. We actually profited more. Yeah. You make more.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Yeah. So we didn't have all the carrying costs. We didn't have all the, you know, the unseen that could happen. The labor just, you know, shortages and the supply chain. None of that. It was just in and out of dirt. Dirt never changes. You know, it just gets, becomes more and more valuable. And that's what we learned. So the profit margins, my strategic partners have are like on average 40 to 60%.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Brandon has seen real estate from a lot of different sides, been in the investment side for a really, really long time, but has seen multiple facets of this business. Very interesting story. It's, you know, besides him being a homie, one of the smartest guys I know in the investment space for people that don't know you that are listening to this, give us the high level.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So they take a piece of ground. Yeah. from start to finish and their profit margins are on average 50%. So with that and how we've structured our strategic partnership, they pay us a really strong interest rate when we lend them the money for acquisition, entitlement, and soft costs, which mostly banks won't do, right? Banks want them to buy the ground. Yeah.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Buy the ground, put the money down, carry a note. And then that's where you get into trouble. So it, and I'll, we can talk more on that a little bit later, but effectively, even if I'm
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
charging them between 20 and 30 annualized return which i know sounds too good to be true but if you understand how that works by the time they get that ground ready and sold off and they have their let's call it 50 profit the interest rate that i charge for that 12 months actually becomes about a two percent interest on the entire project yeah yeah it's nominal but a bank still won't do it that's why you have alternative investors like us right and uh
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Which we get to, much like you, we get to proudly say that we've never missed a quarterly distribution. We've never paid less than the preferred interest that we've offered. We've had six profit-sharing interest quarters in a row.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And what we've helped, LTV, which is another important factor, is this $75 million that we've raised for my strategic partners, they're now sitting on $1.5 billion of retail ground in their pipeline. Yeah. So at 50% of that, that's $750 million. So I've got a 10% LTV against the profits that they're expecting. So it's, man, it doesn't get much better than that.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So this is, you know, this is obviously a very profitable niche that you've discovered and really been able to leverage it and make it work really well. You know, how did you figure this out? Like, you know, this isn't. And when you think investing in real estate, you don't wake up usually and say, hey, I'm going to go after dirt and figure this out. It's a great play. I've done it.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Not at the skill you've done it, but to your point, we were doing developments and I had a couple of nationals come knock on our door and say, hey, before you start that next one, we'll buy the ground from you at X. And I said, shit, I can't build the houses and make that much money. Right. So how did you I mean, how did you figure this out? Was it a deal that you did? It was just an idea you had.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Like, how did you get to this point?
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
So it was a combination of a few things, and we called a little bit of dumb luck that we kind of fell into it, but fell into it and then realized that. It was like a light bulb moment. And it was one specific piece of ground.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
It was a piece of ground that we called the Oneida parcel out in Charlotte, North Carolina, which, by the way, our strategic partners were operating in the Carolinas, Florida, Georgia and Texas currently. we have the ability to scale this across the country with, and we sell to 14 of the top 25 national builders in the country. And they're always begging us to come to their markets.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Like I can't raise capital fast enough. You know, you have to give me some time, but it was one piece of ground. It was going to be 99 townhomes. We picked it up for $3 million from the bank, a legacy lot, you know, from the 2008 collapse and no sooner than we bought it, Ryan Holmes, their rep, Tim Samuels came to us and said, hey, we were getting ready to buy that ground.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And our partner, Lindsey Jarvis said, well, you're too old, too fat and too slow, I guess. And he tracked us down and he's like, look, if you ever want to sell it, call us first. And we were sitting on it. We were building other stuff, single family homes and some scattered lots and some smaller parcels we're working on.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And it was about, you know, every month or so, Tim would kind of come reach out. Hey, you haven't pulled a permit. You haven't started. He goes, yeah, yeah, we're getting to it. But then one day, you know, he was just persistent enough. Lindsay said, fine, you know, come sit with us, make an offer. I assume Ryan Holmes is on your back about trying to figure out how to get that piece of ground.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
And I'll keep it short for the podcast, but he brought an offer and it was like, what the hell? This doesn't make any sense. The offer was over $6 million. And we're like, man, even if we, like you said, even if we built the project all the way out to the end, you're not getting that.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
Like you're a little bit about your background. Yeah.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
We were going to make like, yeah, we're going to make like 20,000 a door, but this made us make 33,000 a door and we never had to build anything. And it was that light bulb moment. It was just like,
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
the hell would we ever continue building when we could do this so we just started going after more ground and it wasn't long after that tim samuels was let go from ryan holmes which she'd been there for years and he had he was known as the godfather of land in the carolinas and they let him go to replace him with some young buck out of college you know thinking that this guy could do the same things that you know tim would do and they'd have to pay you know 350 400 000 a year well
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
I went in the Navy right out of high school, read two books while I was in the Navy. Think and Grow Rich by Napoleon Hill and Awaken the Giant Within by Tony Robbins. And when I got out of the Navy, I did not want to do anything with electronic warfare. which is what my specialty was. I was an anti-ship missile defense operator. Saw three tours in the Gulf.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
When they did that, they lost 1,600 lots that they had LOIs on and some that were under contract because they let everybody know that Tim was no longer with the company. And those sellers were like, well, Tim's not there. You're not getting lots. That's a sales lesson. That's a lesson for any business owner out there.
Wake Up to Wealth
The Secret of Investing in Dirt with Brandon Rooks
If you've got a guy that's known as the godfather of anything, don't you ever let him know. And similar story to me, right? I was with a company and
Wake Up to Wealth
Wealth Strategies with Mark Evans
shit ton of money, especially to me at that time. And, but he sat me down and he said, that's going to cost you three. Yep. And I said, you're fucking old and crazy. And he said, okay, so walk me through what it's going to take you to make that million. And then he said, okay, now see how much that takes away from everything else that you're doing. That's making way more than that, by the way.
Wake Up to Wealth
Wealth Strategies with Mark Evans
And then I was like, holy shit, like a light bulb went off. And I was like, that's real opportunity cost, you know? And that's, I wanted to highlight that because you said it.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Um, you know, you, you eloquently said it very easy and I just don't want people to miss that because entrepreneurs, all of us, um, we chase the shit and we chase the shiny object and we forget it takes away from the main thing. I love the enterprise value and the one step over that, that is genius.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Another thing that you said that I want to highlight is, you know, you said you don't want to do startups. And I think to your point, um, Buying businesses or whatever you do needs to be tied to your identity. Another thing that the when we were together in Florida, the founder of Netflix said is he was good at startups, but he was bad after they were startup. Right.
Wake Up to Wealth
Wealth Strategies with Mark Evans
And he knew that and he knew when to get out. So that's really cool information. So, so you, you went through the torch method and I really appreciate that. Cause that's gold to break down for our audience. So like, what do you look at? Like, what is it? If you were to pick one, what is the ideal business? Like today you want to buy, like what kind of revenue are they doing?
Wake Up to Wealth
Wealth Strategies with Mark Evans
What do you think you bring to the table? And then ultimately, do you look to exit? Do you look to roll that business into something else? Like, how do you look at it?
Wake Up to Wealth
Wealth Strategies with Mark Evans
And that's always really cool. And it's always why I stress to everybody, relationship capital is the best capital you can ever make. And so, Mark, thanks for being on the show today. I appreciate you being here with us.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Yeah. One of the things you said, too, is this is not to be understated. It's most people's books are not right. If you're an entrepreneur out there, one of the things that he just said, you know, data, not drama. Your decisions are math and they're all based on data. The struggle that I see so many people have is they don't even have the data.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Absolutely. Absolutely. So if someone's listening to this and they don't know who you are, you know, give us the elevator pitch, who you are and kind of what you do.
Wake Up to Wealth
Wealth Strategies with Mark Evans
They don't even have the right data to make a decision. And they don't have their back office tight enough to even have the right data to make a decision. One of the things you should really be concerned with as an entrepreneur is investing and having that side of your business correct. Because if not, you're going to have problems.
Wake Up to Wealth
Wealth Strategies with Mark Evans
That's a good point. That's a really good point. Hey, let me tell you about my good friend Jeff Hyatt over at MSC Consultants and check out his episode if you've missed it. With today's volatile interest rate environment, real estate investors are looking for every advantage legally available.
Wake Up to Wealth
Wealth Strategies with Mark Evans
More and more are realizing that accelerating depreciation allows them to free up cash flow, enabling them to acquire their next property sooner. MSC's approach to cost segs is the answer. If you've got properties out there you haven't done cost segs on, you're paying too much in taxes. MSC's approach to cost segs is the answer. Visit them at www.costsegs.com.
Wake Up to Wealth
Wealth Strategies with Mark Evans
That's www.costsegs.com and ask for my good friend Jeff Hyatt. So you just mentioned it. You're on the brink of bankruptcy. And obviously you turn that around. I'm always interested more in I for me personally, I think that success is a bad teacher sometimes. I've learned way more when I got my ass ass absolutely handed to me than when I when I hit the walk off home run.
Wake Up to Wealth
Wealth Strategies with Mark Evans
So, you know, what do you think was a lesson you could share in that? Obviously, you didn't give up, but what do you think you learned? What clarity did you gain through going through that?
Wake Up to Wealth
Wealth Strategies with Mark Evans
The brain, the brain, the brain damage. People forget that.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Switching gears a little bit. So you've taken a lot of your knowledge, right? And you and you've built community. I'd love for you because I'm just I'm such a huge believer of that. We've got a huge community here with the podcast. You know, I run a couple of groups as well, but you do some cool stuff. I'd love for you to touch on that.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Hey, this next segment is brought to you by Paramount Property Tax Appeal. And these are guys that I trust, my good friend Wes over there. If you're overpaying for your property taxes, Paramount Property Tax Appeal specializes in helping commercial property owners and homeowners reduce their tax bills, ensuring that you only pay your fair share. These guys are gonna fight for you.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Yeah. So that's that's golden, man. I appreciate that. So one thing I always ask everybody at the end of every show is we call the show Wake Up to Wealth. And my whole idea and premise behind why I wanted to do this show was because I was never taught correctly about money. As most people aren't.
Wake Up to Wealth
Wealth Strategies with Mark Evans
And one of the reasons I did this show was to bring people on like you and open people's mind up to see a different world of you can become wealthy and you've just been taught shit the wrong way. And my vision was I want to give people the knowledge that they can change their life and they can wake up every day wealthy, regardless of what that is to them.
Wake Up to Wealth
Wealth Strategies with Mark Evans
So I ask everybody the same question, which I'll ask you is what does waking up to wealth mean to you?
Wake Up to Wealth
Wealth Strategies with Mark Evans
You know, that's awesome, man. Powerful, powerful statement. So for those that want to follow you, check your stuff out. Where can they find you? What's the best place to get in touch with you?
Wake Up to Wealth
Wealth Strategies with Mark Evans
Yeah. Well, I know you're a busy guy and I know you're about to be traveling for 60 days. So the fact that you took the time to come speak to me and my audience, I'm very grateful. And I thank you so much for your time and being with us today. Hey, what's up, everybody? This next segment is brought to you by Greg Herline and my good friends at Horizon Trust.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Greg's a guy that I trust and a real estate partner of mine. Greg's company, Horizon Trust, was founded in 2011, has over a billion dollars in assets. And what they specialize in is helping you get into a self-directed IRA account that you can leverage to do things beyond traditional investments. So you can invest in things like precious metals, real estate, private lending, and so much more.
Wake Up to Wealth
Wealth Strategies with Mark Evans
So a lot of people are not aware that you can do this with your retirement account. And these are the guys that I trust. They do a single low annual fee, no hidden fees. They provide exceptional services. I know them and I trust them. And they are a licensed custodian governed by the IRS and the Department of Labor. So they've got the proper compliance and maintenance of your accounts.
Wake Up to Wealth
Wealth Strategies with Mark Evans
These are the guys that I trust. These are the guys that I would refer you to. So if you're interested in finding out more of how you can use your IRA to unlock all kinds of different ways for you to invest it, these are the guys that I want you to talk to. So here's where you got to go to check them out. www.horizontrust.com forward slash Brandon B. So they know you came from me.
Wake Up to Wealth
Wealth Strategies with Mark Evans
That's www.horizontrust.com forward slash Brandon B.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Yeah. So, man. So a lot of people say kind of what you just said of I've got a business, but they don't. They've got a job. I know it's probably a lot of things, but like, what do you think is one or two things you could pinpoint of that? I was actually able to transition to here to basically sit in the owner's box, right?
Wake Up to Wealth
Wealth Strategies with Mark Evans
Like where you could have businesses running where you're not, you know, basically tied to doing that. Like a lot of people say they want to do that. And a lot of people say they're going to do that. But as you know, there's, there's a few, there's a small percentage of people who actually get to do it at the level that you've done it at and be successful.
Wake Up to Wealth
Wealth Strategies with Mark Evans
There's a lot of people that try to do it and they fail. Yeah.
Wake Up to Wealth
Wealth Strategies with Mark Evans
And these are the guys that I trust. You can reach my good friend Wes. Their contact information is 310-897-5056 or Wes at pptaxappeal.com. That's Wes at pptaxappeal.com. Hey, what's up everybody? We are back again with another episode of Wake Up To Wealth. And I cannot thank you guys enough because you guys have continually made us in the top five in investing in Apple.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Yeah. One of the things you just said that if you guys are listening, I don't, I don't want you to miss this because it is gold. You said, you know, I can't be good at everything all the time. You know what I mean? And I think that's the mistake that we make as entrepreneurs is we, We want to be good at everything all the time. We wear a bunch of hats.
Wake Up to Wealth
Wealth Strategies with Mark Evans
And a lot of us entrepreneurs are extraordinary in our ability. But then what happens is you're actually losing because you're stretching yourself too thin. Yeah, you probably would do it better than most people. But to your point, if they could do it at 50 percent of your capacity, you're going to get there a lot faster than just putting the shit all on your shoulders.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Hey, are you ready to take the next step towards homeownership? At Responsive Mortgage, the guys that we trust, they make the process simple and tailored to your needs. Whether you're a first-time homebuyer or looking to refinance, their expert team is to help guide you every step of the way. With competitive rates and personalized solutions, they find the right mortgage fit for you.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Visit responsivemortgage.com today and let them help lead you home. And these guys, Responsive Mortgage and Mike Benton are my friends and they're a sponsor of the show. So we trust them. Reach out to them for all your mortgage needs. Tell them I sent you. So you mentioned this a little bit and it's kind of become popular on the Internet. Right. Business acquisition, you know, and it's funny.
Wake Up to Wealth
Wealth Strategies with Mark Evans
I actually had somebody call me the other day and they're like, you know, I want to pivot and I want to start buying businesses. And I'm like, well, what the fuck do you know about doing that? Right. And how about figure out your business first? But it is it is a it's a lucrative business. We've done it, you know, not at the level you've done it at.
Wake Up to Wealth
Wealth Strategies with Mark Evans
But like, if you would, you know, just kind of share, like, what do you look for? You know, how do you evaluate one? What do you come in and try to do? Like, like, how do you how do you look at that whole process?
Wake Up to Wealth
Wealth Strategies with Mark Evans
Multiple times we've leapfrogged Dave Ramsey and got the number one spot. We're averaging 65, 70,000 downloads per episode. So thank you all for listening and supporting. We greatly appreciate you being part of the Wake Up To Wealth crew. Today, I'm super excited. Got a gentleman by the name of Mark Evans here.
Wake Up to Wealth
Wealth Strategies with Mark Evans
It's kind of funny how small the world is because we get talking, have some mutual friends, and we met from Bobby Castro, who's a guy that helps both of us do some cool stuff. It's just funny, you know, when you get to the top of the mountain, a lot of times it's the same people. And it's just pretty funny that we get talking and we have the same circle of friends, same people that we know.
Wake Up to Wealth
Wealth Strategies with Mark Evans
Oh, that's that's that's money. I've never heard some I've never heard somebody relate it that way. That's that's that's a good one.
Wake Up to Wealth
Wealth Strategies with Mark Evans
No, that's a good point. Another thing that you said that I think is so important. I've had to learn this the hard way. I think it's a gift and a curse as an entrepreneur. You said opportunity cost. And I think so many people miss this. And.
Wake Up to Wealth
Wealth Strategies with Mark Evans
We were in the room together when a gentleman said, one of the biggest struggles you're going to find as an entrepreneur is you've got to say no to really good ideas to execute on the great ones. That stuck with me. And opportunity cost is I remember one of my first mentors. I was looking at an opportunity and we thought it would make us a million dollars. Right.
Wake Up to Wealth
Unpacking Success- Real Estate Insights with Justin and Ibrahim
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Got it. So let's talk a little bit about where you're at now. So you started... taken all your wealth of knowledge, experience, knowledge of real estate, knowledge of the markets. And you've now gone out and started, you know, entrepreneur, you're starting another company. Right. So tell us, like, give me a, Hey, what I do now and kind of what my vision, this is why I went and did this.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
And this is where I see my company going.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
And I love houses. Nothing against appraisers as a profession, but I think an appraisal is almost worthless. I mean, I just do.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Got it. So if someone is out there and they're listening to this and they're an investor and they're looking for another source of capital, what's the best way for them to get to you?
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Yeah, absolutely. So, um, great information as, as I knew you would provide. So I always end the show the same way we call the show waking up to wealth because we wanted to create a show that people had access to people like you that get taught the things about money and wealth that they don't teach in school.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
So I ask everybody the same question at the end of the show, what does waking up to wealth mean to you? And it can be whatever it is. It's your version.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
That's a good answer. That's the first time we've heard that one. I like that. I might have to steal that one from you. All right, brother. Hey, listen, I appreciate you coming and chopping it up with us. I knew, I knew you would, you would pour into the audience. That's why I wanted to have you on here. Thank you.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Hey, what's up, everybody? We are back with another episode, and I got one of my homies on here. I'm super excited. My good friend, Tim Herridge. How are you doing today, brother? Good, B-Man. How are you? Good. So before we even get started into anything, I just have to say this because I use this so much.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Oh, yeah. Yeah. Yeah. I got my Project Rock shirt on today because I'm talking to you. Yeah. Um, so, so, you know, having seen multiple real estate cycles, right. And you're a real estate investor yourself. Um, one of the questions I know people always ask me, I'm sure you hear it too, is like, what is your answer to when is the right time to buy an investment property?
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Yeah. Now, you know, being on multiple sides of the coin, when did you decide and correct me if I'm wrong, the position you're in now, your focus is more your lender to investors, correct?
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
So when did you decide, you know, I kind of really want to be on this lending side. I like the real estate investment side, but I like the lending side a lot better.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Yeah. So if you're listening to this, what he was saying about the owner finance notes. So explain that a little bit, because I think that's a part of real estate from an investor side that a lot of people don't don't get or understand.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
I think probably the first time I was ever in a room with you, one of the things that you said, I actually used it on the podcast yesterday, and I say it so much, is in the real estate investing world, you cannot buy a track record.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Yeah. So if you're listening to this, like go back and listen to what he said and take notes on it, because I'm serious, man. It is it was later in my career that I learned about this. I didn't even know it existed. And it's essentially being a landlord without the headaches of being a landlord.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
um and to tim's point when you do both you get the benefits of owning real estate over here on the rental side and you get the benefits of of the cash flow on the owner finance side um it's a beautiful thing when you do both absolutely and with all things right you have to have a healthy mix and if you're not good at i would just argue that if you're not good at it find someone that's good at it invest with them
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Another thing that I learned later in my career, which is to me is fucking remarkable. And this is the world that you play in. What people don't get or understand is these notes, whether you do a fix and flip note, you do owner financing note, they are liquid. almost more liquid than a house, in my opinion, right? You can tell it better than I can.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
But for instance, I just took some balance sheet notes that I own and got a facility line against them, right? So for those of you that are listening, I took a million dollars in owner finance notes that I had, and I got a line of credit against them for a million dollars using them as collateral.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
um not that long ago i didn't know that was possible we don't have to go super down the wormhole on this but like give an overview of like there's a liquidity in this market that people don't even know or understand exists yeah i think you hit you hear the really smart investors which i don't claim to be talk about yield stream right it's this stream of yield
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Yep. Yep. Which is not that long ago. I did not understand The liquidity that was in the side of you can create notes and sell them actually as a strategy and as a business. And there's way more people out there that will buy debt than you think. And almost sometimes faster than they'll actually buy real property. It's fucking wild.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
So you have, for someone that's listened to this, we always bring on super interesting guests that have done all kinds of cool shit. You've seen the real estate world and been in the real estate world from a ton of different facets. So if you wouldn't mind, just give our listeners a high level of who you are and, you know, kind of a quick synopsis of your journey to what you're doing today.
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Yeah. Velocity of money. It gives you the ability to just continually turn money, which is the name of the game in real estate. Absolutely. You know what I mean?
Wake Up to Wealth
Unveiling Real Estate Investment Strategies with Tim Herriage
Yeah, I'm going to come out of left field on you a little bit with the next question. But just because I've sat in rooms with you and I've heard you share this, and I think it's pretty interesting. You mentioned the Marine Corps earlier, and I've heard you say this a few times. Give us one or two lessons you learned in the Marine Corps that you've been able to use and translate into business.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Another thing that I love to talk about on the show with with high level entrepreneurs like yourself is on social media and just in general, we all see the highlight reel and rarely does someone come on social media or anything and say, Hey, this is the stuff that went wrong. Right.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
If you wouldn't mind, if you could just share, it could be one situation, one lesson, anything, something went wrong and it was like, damn, that was a good lesson. And here is the lesson. Here's what I learned. And cause I think we, I think we, we, we learned way more in the losses than the wins.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Moving on today, we have a guest today that I'm super excited about. And, uh, you know, you guys know, I don't believe in coincidences and it's really cool. The network that you have, I've heard this guy's name from two people that I really respect and, and have a lot of respect for and have done a lot of business with. And now it's John Shep Black and, uh, Devin DeNofa.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
I agree with you.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Yeah, that's right. Man, what a good lesson to go through. Not a fun lesson, but a couple of good lessons that you went through.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
You live and learn.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Hey, this next segment is brought to you by my good friends at Rocketly.ai. That is Rocketly.ai. If you're in the real estate business, especially investment side, and you need a platform that can run your real estate business and talk to leads through AI when you're not able to talk to them and can qualify and get to all the leads you can't get to,
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
So on the show today, we've got Nick Sansone. And Nick has got a pretty cool story. I do my research on everybody before I get them on here, right? And got to hear from both Devin and John. I'm going to let you tell the story today, but you've got a really cool story and you do a lot of cool things.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Plus, it has an amazing piece of technology with it called Lead Detector that helps get all the people that come to your site and not opt in to opt in to turn into a lead. These are my good friends at Rocketly.ai. I'm part of this company as well. I use it to run my real estate business, my real estate investment business. Go check them out. Again, Rocketly.ai.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
And thank you guys for sponsoring this segment. So I, every show, I always ask the same question at the end, which I'll ask you. And it can be whatever you want it to be, right? It's your version of this. So I created this show. We grow up a lot of times, maybe in your situation, it was a little bit different, but in a lot of situations, we're taught wrong about money, right?
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
And so I created this show, Wake Up to Wealth, because I wanted people to understand investing in money differently. And a lot of times we've been taught wrong about it. So one thing that I would ask you, which I ask every guest at the end, is what does waking up to wealth mean to you? And it can be anything. It's your version.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Yeah. So, for instance, what I was told, and digressing a little bit, my grandparents to me was your father to you, right? Yeah. Instilling the belief in me of I could be anything. I could be an entrepreneur. I could be successful, right? But the one thing that they taught me about money was go make money, save money. That's how you're going to get ahead.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
And the first time I got in a room with really wealthy people, the first thing they told me is you will not save your way to wealth. You need to learn how to invest. You need to understand money. You need to understand how to move money. You need to understand how to make money work for you when you're sleeping.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
And, um, that was, thankfully I was taught that young, but not in my opinion, young enough. So that's one of my missions in life is to teach people how to get wealthy and, and make them understand money.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
But one thing that I just picked up from looking at all of your stuff, and again, thanks for being here today. Thanks for having me. You are our top five in the nation in commercial real estate development?
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Hey, are you ready to take the next step towards homeownership? At Responsive Mortgage, the guys that we trust, they make the process simple and tailored to your needs. Whether you're a first time home buyer or looking to refinance, their expert team is to help guide you every step of the way. With competitive rates and personalized solutions, they find the right mortgage fit for you.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Visit responsivemortgage.com today and let them help lead you home. And these guys, Responsive Mortgage and Mike Benton are my friends and they're a sponsor of the show. So we trust them. Reach out to them for all your mortgage needs. Tell them I sent you. man, that was a powerful stuff.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Um, man, it's always, it's always a pleasure when I get somebody, um, to come share into my audience that has, has done things that you've done and experienced, uh, the level of success you've had, but also is willing to share, you know, the good, the bad and the ugly. So, I really want to say thank you. I appreciate you being on the show today.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
How can people find you on social media or anything like that?
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Well, I appreciate you being here and listeners. If you find Nick on social media and thank him for his time. And thank you so much for being with us today.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Until next time.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Hey, this next segment is brought to you by Paramount Property Tax Appeal. And these are guys that I trust, my good friend Wes over there. If you're overpaying for your property taxes, Paramount Property Tax Appeal specializes in helping commercial property owners and homeowners reduce their tax bills. ensuring that you only pay your fair share. These guys are going to fight for you.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Yeah. I mean, that is no small feat. I've done development myself and involved in a ton of different facets of real estate. Like how, how does that happen? How do you get there? That's a loaded question.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
So, you know, did you ever... you know, was it on the vision board? I mean, did it exist in your mind? I mean, did you ever think you guys would be where you are today?
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
And these are the guys that I trust. You can reach my good friend Wes. Their contact information is 310-897-5056 or Wes at pptaxappeal.com. That's Wes at pptaxappeal.com. Hey, everybody. We are back again. Thank you guys so much. Another episode of Wake Up to Wealth. And I can't thank you guys enough. We're north of a million plus downloads in a very short period of time.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
So that is, and there's so much gold in that answer. So one of the things, no, no, it's great. It's, it's, uh, I mean, that, that, that there's so much to unpack there, right? When you're, when you are a entrepreneur, no matter what, let's say you're very successful.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Like you guys were, what I see entrepreneurs get stuck is that their identity is so tied to the thing that made them successful, right? And then that gets tied to their ego. And then they don't pivot like you guys did, right? Because, which I've had this challenge myself at times of pivoting into, right? I was the number one real estate agent, right? In my state and, you know, top five in the US.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
And then I was like, Hey man, I don't want to go out and sell 400 houses and there's nothing wrong with this, but I don't want to go out and sell 400 houses for the rest of my life. But my identity and ego was so tied to that. It was hard for me to pivot. So you guys saw something, right? Like if you wouldn't mind, like think about that back in the, in, in that decision-making process, like,
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Cause I think you said no quit mentality, which is another thing, right? You had fear. You probably had doubt. You're going into something that's uncomfortable. Like what helped you establish and it's worked out, but what helped you kind of establish that? What was the mindset around that?
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Hey, everybody, let me tell you about my good friend, Carson Herlene. The Wake Up To Wealth podcast is proud to be sponsored by Carson. Carson helped me build my family banking system. What I've seen Carson do for people, it gives them back their peace of mind.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
If you want to get your mind and your money right, email my good friend Carson at Carson at TheMoneyMultiplier.com to learn how you can become your own bank today like I have. so you pivoted to industrial um aside from relationships and the things you talked about right there's you guys have got to be just monster operators i mean you just can't get to the level you're at without being that right
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
What do you think? And it could be a core value. It could be how you guys run your companies. Like, what do you think has helped you kind of I mean, because it's got to be operational excellence. You don't get to the level you guys are at without some level of operational excellence.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Because of your guys' support, we are averaging 60 to 70,000 downloads per episode. And YouTube is really picking up. And we are still number one to number five consistently on the investing side of Apple. So I really appreciate all of the listeners and everything that you guys do to continue to help this show grow. And I get to have really cool people come on the show like our guest today.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
What do you think is one or two things that's running in the background that you could give advice to people listening of like, Hey, besides the relationship, besides the lineage, you know, here's in the trenches day to day that I know makes us successful. This is why we run the way we run.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
I love that. One of the things you said in there, which I think was great. So number one, if you guys didn't catch this, he just literally gave you how he underwrites a deal, which was gold. But one of the things you said, I always say to people, real estate, the underwriting is all math, right? Like it's math. It's a math equation.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
But the one thing you said that I don't hear a lot of people say enough is, what are the problems with the deal? I don't know about you, but I'm a deal junkie. I love deals. I love being in the middle of deals. I love the hunt of the deal. I love the underwriting of the deal. I love everything. And I can tell you there's been times when I let emotion get in the way and ignored the problems.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Thankfully, it was stuff I could recover from, but I learned a hard lesson. You just mentioned, and I'd love for you just to dig in on that a little bit, because I don't think it gets talked about enough of, hey, what are the problems of the deal? Like, are we looking at this? Are we paying attention to this?
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
And it's because of the support that you guys consistently have with this show. Thank you guys so much. Never dreamed I'd have a top five podcasts and investing in the United States. And I never thought I'd get the number one. And guys, when we get, every time we get number one, we leapfrog Dave Ramsey. So really appreciate that. And thank you guys again.
Wake Up to Wealth
The Secret to Success in Commercial Real Estate with Nick Sansone
Hey, I got to say a sidebar on this. Commercial brokers, I'm going to take a shot at you. You love to tell me what it can be, not what it is today.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But where people fall down is they're just not willing to do it every day. Then they're just not willing to do it when shit gets uncomfortable or they get punched in the face. However, they will go on the Internet or go on social media and post motivational text and quotes. Like, I'm out here. I'm grinding. You see me.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But the reality of it is the minute something goes south, you ain't willing to do it. Look, you're a fucking liar. Like, at the end of the day, if you work for an organization or you lead people and you say that I'm willing to do this, and the first sign that shit goes wrong, you're not willing to do it. You're full of shit.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And one of the things I just want to kind of talk to you guys today about is just the reality of entrepreneurship. And do I, yeah, I believe inherently most people can be successful, but but I believe an honest conversation needs to take place today about what it actually fucking takes. Right.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And listen, if you... There's nothing wrong with that. If you want to work 40 hours a week, your level of comfort and happiness is fine.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And the flip side of that is it's very hard for you to build anything special or do anything... of significance. If for a certain part of your life, you don't sacrifice a lot and put in way fucking more than for like, I'll be real with you guys. I've slept in the office multiple times. Like I've worked till one, two o'clock in the morning, seven days. I've gone years without a vacation.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Like you might, that might sound harsh to you. Right.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
yeah but the thing is is that um it's not just it's not the thing is when when you think in abundance right the mistake people also make too is yes it's got to be about money but the thing is when you make it just about money you make decisions based around running that are up because you're making decisions in scarcity see i'm not working on sundays and not going on vacation because i need the money i'm doing it because i love building what i'm building so for me
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
It's the enjoyment. It is vacation, right? And again, I'm not, listen, this is my version of it. Y'all can have whatever version of these you want, but I will tell you the people that have coached me, mentored me, trained me, taught me to be better. This is how they fucking operate.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And, um, you know, you've seen this firsthand, uh, Brandon for context, um, coaches, MMA fighters, been an MMA fighter himself, but also hires recruits, trains, coaches, salespeople within my organization. And, uh, You know, there's only so much room at the top and there's a reason why there's the ninety nine and a hundred or there's the ninety nine percent and there's one percent.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
It's purpose. And that's the other thing too, is that back to your point, like if you want to be an entrepreneur and you want to be successful, one of the things that needs to drive you is purpose, whether that's leading other people, whether that's building something special or
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Yeah. Proving everybody wrong. That's a good purpose to start breaking the generational wealth curse of your family. You've got, you've got to walk in and live in purpose. And because when shit gets tough and, and, you know, another thing that I'll say is if you, if you're an entrepreneur and you walk and you live in purpose and you're being consistent, a lot of times you are closer than you think.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
right? You're closer than you think to the breakthrough. And the other thing too, is that it just takes time. We just, none of us want anything to take time. We want it to be fast, right? So the thing is, if you're out there and you're listening to this, you're paying attention to this, you're probably closer than you think. You just got to hold on for the breakthrough.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And then what happens is momentum, right? Momentum starts to happen. Do you thing is which you don't realize it like sometimes um i had something happen yesterday and it was pretty cool um you know we're with exp now and i had a bunch of people that i've been talking to say yes to join our organization so we came here in september um and we're in january
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
they didn't come because I've been talking to them since September. You know why they came choices that I made 10 plus years ago. Yep. Right. And so when I was home last night and I was sitting down, I'm taking a shit. Cause sometimes that's where the best ideas come from. Right. And I'm sitting there and I'm thinking, and I'm like, you know, um,
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
that is a combination of decisions that happened 10 years ago. This is a body of work that happened that started 10 years ago. And a lot of people, you're not willing to hold on for 10 years. Right. And in the spectrum of thing, 10 years is not a long time. And especially to build something special, to walk in your purpose and to build a weapon, to build a legacy.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But I thought about that last night and I said, you know, yeah, You know, obviously, I've had a ton of wins in between that. But it was like, you know, it's just everything hit at the same time. And it just took me back to we're always closer than we think. We just don't necessarily realize it because you're standing in it and you're getting kicked in the fucking dick every day.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And you don't feel like you're making progress when in reality, you're making way more progress than what you are. You're just not seeing it.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And yeah, I'm fucking calling you out if you're listening to this. The reality of it is, is the amount of work obsession grind it takes to get to the one percent. Most motherfuckers are just not built for that shit. You're just not built for it. And, you know, can you find it? Yes. But in reality, Brandon can can attest to this. We've had so many people that have come into our environment.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
So going back to the comfortability, how many times have we seen this? And I've seen this. a salesperson will go on a run. And then they stop.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Or they, and again, look, nothing wrong with going on vacation, but they, they, or they stop the habits and the daily activity that got them there because they think that they, they, they think that they're smarter than, then their daily activities.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
You went, you loot, I'm sorry. You learn so much more from the loss than the wins because you know, sometimes wins can be a lousy teacher because you could have win. You could have been right place, right time. You could have been subject to the market, whatever the case is, but the, you will win when you're on the good side of the market from your habits.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
You'll also win on the good side of the market, like, or on the bad side of the market because of your habits. It's, but it doesn't go both ways. If you got bad habits, you can win in a good market and anything you're doing, you're not going to win in a bad market, but if you got good habits, you're going to win in fucking both. And that's what people don't understand.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
I'm willing to do whatever. I'm willing to grind. Yeah, dog. I want the money. I want this. The minute they get punched in the face, they fucking fold. Same thing in the gym. But you see social media and you see the highlight reels. We're not posting our failures. And so everyone thinks this shit is easy. It is the hardest fucking thing you will ever fucking do.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Hey, what's up, everybody? We are back with another episode of Wake Up to Wealth. And today we're going to do a little bit different. You know, we really try to always bring you informative guests and talk about subjects around wealth and things of that nature.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Well, in your head, it's just, you know, you stack your habits, don't change your habits. And that's where, and the other thing too, is I will say that, you know, mindset is,
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Um, it's cliche too, but look, if you don't have a mindset of you see the positive in every situation and you don't play the victim, you know, victimhood, especially because of social media, um, is so prevalent and it's like, no motherfucker, you're not the victim. You choose to be the victim.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And I can't tell you how many times just as another tidbit, I would, I would suggest everyone, um, get in masterminds, pay coaches, um, Get people that are ahead of you to call you on your shit and tell you when you're being a fucking bitch and give you the blueprint to help you walk through it.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But a lot of times, and if you're out there and you're listening to this and you have someone that holds you accountable, instead of being a victim, you should take accountability is the highest form of love. And if someone holds you accountable, that means they care about you and they're trying to make you better.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And if you take, if you take the other side and you become a victim in that situation, you'll never progress and you'll, you'll never grow. And a mentality, if you don't see the, instead of why is this happening to me? Why is this happening for me? If you don't have this, this mindset, this positive outlook of like, look, somebody's, you know, something's trying to show me something.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
I have to learn from this. If you don't have a, if you notice negative people always have bad shit happen to them, because I think that they manifest that into their life. Manifestation of thought is fucking real. And if you don't have a positive mindset and attack every day with a positive mindset and look at everything through that lens, you're going to get your fucking ass handed to you.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
You're going to get your ass handed to you anyway. It's your choice what lens you see it through. But when you sit around and you become the fucking victim, that's some fucking bullshit. And I promise you will not progress. And guess what? People that are in your life that play the victim, cut them off.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But the rewards and the spoils of war, so to speak, are worth it. But motherfucker, you got to be built for that journey. And you got to understand what the fuck you're signing up for.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
well in the best capital in the world is relationship capital and another thing in the entrepreneurship world that i see where people up all the time is they will up a relationship over a small amount of money because they feel that that's going to get them ahead when they could have made millions of dollars off their relationship man i can't tell you there's been so many situations in my world
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
where, um, someone did something like that to me and they thought that they made a little bit of money here and it costs them so much money in the long run. By the way, I want, I want you guys to know something. The, the, the top of the mountain that we're all sitting on is small. So like, if you want to get there and you try to do it the wrong way by scamming motherfuckers and
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
By getting over, we're not letting you up there. You get up there, we're going to kick you the fuck off the mountain. So just, you know, some of the things too, as you're growing as an entrepreneur, the bridge you burn, you might have to cross back over that motherfucker.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
in the world of entrepreneurship, when you get to the bigger stages and the more, we all know each other, right? I just literally had a situation yesterday where I'm not gonna say any names, but someone cost themself a job at a C-suite of a really big company because of their reputation. You know why? Because I got called for a character reference. And, you know, I'm not petty. I was just honest.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And I said, hey, I had a situation with that person where over a small amount of money, they, in my opinion, made the wrong choice. And here's why. When the long-term relationship. So that's their thinking. So I got a phone call back and they said we didn't hire him. Life-changing job, by the way. That person probably will never know that that conversation came up.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
but the thing is what you don't think about is it might take you longer than you want if you're not scamming people and you're not getting over people but the long-term gain you have for reputation and your name being solid and being golden and having relationship capital where right now in just about every single industry in this country
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
i could call the top dog or one of the top dogs get advice right ask them to invest in a deal with me ask them to hop into a call porn to my people whatever it's years of relationship capital that i built without people that's hundreds of millions of dollars that that's worth
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But I could have burnt bridges, 100,000, half a million, million, whatever, in deals and fucked people over and lost that relationship. And the wrong motherfucker thinks that's the way to get ahead. But I'm telling you, that shit will burn you every time.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Well, they try to sell it. Yeah. They try to sell you a dream that's not real and then it damages their integrity.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Yeah. And you understand this. And so many people don't understand this. And we're going to wrap it with with this thought. Another, you know, relationship capital in the entrepreneurship world. I just think relationship capital in general is is just the way that you get ahead.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
you know, where people fuck up is they don't understand what a relationship means and what a relationship means is if you go into a relationship because you want to take, that's not a relationship. Right. And so many people I see will get in these rooms that you and I've been in or, or, or they try to get to someone that I'm friends with and they just want to take and you will fucking lose. Right.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
A relationship is I'm willing to give with no expectation of return. And it's not a I did this for you. So, motherfucker, you got to do this for me. That's not it. That's not, you know, people ask me all the time, dude, you're friends with like the CEO of this and that. And you can get these guys on the phone. How? Because my relationship with them was not based on what they could do for me.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
My relationship with them was based on I'm coming to this relationship to give value to you. Right. And then natural reciprocity. They give value back. But if you motherfucker, if you get in a room and you want to take and you're in any room we're in, we're kicking you the fuck out. Number one. And you're going to lose long term relate getting in the room.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
You can never lose pouring value into a marketplace, pouring value into relationships, pouring value into anything you do and not expecting anything in return. When everything's got to be transactional, that's not a relationship. That's transaction. right? Do you know what I mean? That's what a transaction is. It's not, it's, Hey, you do this for me. I do this for you.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And by the way, just so you know, if you're listening to this, we, we spot you right away, motherfucker.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And you think you're slick and all this kind of, we know, motherfucker, we know. And we're all, we're having a conversation that night about, yeah, that's not one of, he or she is not one of us. And we kick you out of the fucking room, you know?
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
how you treat your spouse, how you treat your family. Like you will be judged for that in the entrepreneurship world too. Like if I get around somebody and they cheat on their spouse, I don't want to do business with you motherfucker because you're not honest. You don't have integrity. If I get around you, you don't give a shit about your kids.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
You don't give a shit about taking care of your health. I don't want to do business with you because that's who you are. That's your character. And how you do one thing is how you do everything. So yeah,
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But at the same time, you know, I want to be in business with, if I'm going to be in business with you, it's not your business.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
So obviously, if you guys stayed with us for this episode, you know, this is a little bit different than we used to do, but that we're used to doing. But I think some of these honest conversations have to have. So, you know, kind of kind of and wrapping up like you're probably closer than you think. But also, if you want to be an entrepreneur, you need to understand what it takes.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And you got to put in the work and you just got to stop being a little bitch and you got to stop playing the victim and understand that relationship capital is the best capital that you can ever have and understand that relationships are two sided. And I think everybody has a propensity to be successful. I think very few have the ability to.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
No. And so let's look, let's look at this as a sports analogy, right? Is this is what people never really look at. And if you look at the best athletes in the world, right? Like 80% of the time they're getting their ass kicked, their training, their nutrition, their, They're losing games. They're getting injured. Right.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
That's great. Well, Hey, we appreciate y'all tuning in, hearing us run our fucking mouse and talk about entrepreneurship. It was fun. Yeah. Yeah. Absolutely. Thank you guys always for tuning in, listen and support the show. We stay ranked top five in the U S and investing. We've been number one, multiple times.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
seeing the top three most of the time so can't say thank you guys enough hey this show is a prime example of this i was being a little bitch about doing the show get it out there we're almost a million downloads in less than a year so uh stop stop being a bitch and do the thing appreciate y'all thank you
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
For if you look at some of the greatest athletes in the world over the life of their career. Right. They won one championship, two championships, you know, Jordan Colby, five and six. Right. Brady, the exception with, you know, six or seven, however many he's won. But fuck, he played for 20 years. Right.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And, you know, so so like if you equate it to an athlete, like most of the time you're going to get your fucking ass kicked. And you're going to get your ass kicked every day, day in and day out for that, you know, small amount of moments where you actually feel like you're winning. Right now, that makes it worth it. But the motherfuckers don't understand the process behind.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And today I want to do a little bit different because if you've ever heard me speak on stage or if you've ever been in a room with me, you know, you know, I like to be authentic. I like to be raw. And I just like to tell people the truth. And I've got my good friend Brandon Hudson here today who works with me. What's up, brother? How you doing, man? And, you know, we're we're going to do a series.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And the beating that you got to take to get there. And no one talks about this enough. Like everybody talks about the good shit, which is great, but no one talks about like, are you, most people are just not really built to do like, you have to be so obsessed. There's shit in your life you're going to sacrifice. There's a period of time where you're going to miss shit.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
You know, there's no fucking going out. It's no doing any of that stupid shit. The most successful people that I know are so fucking obsessed with what they do that that is the only focus they have in their life. And that's what you got to understand. And if you're not willing to do it, sit the fuck down because you're not built to be an entrepreneur.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
So the other thing too is that one of the things that's frustrating for me is is what I want everybody to understand and get is if you're going to be successful as an entrepreneur, you got to learn how to be consistent. It's probably the easiest thing to do and the hardest thing to do. And it's what people are not willing to do. And so like, all right, so you want to be an entrepreneur.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
How successful do you want to be? Well, you want financial freedom. Well, if you want to do something special, well, You got to be consistent for years at a time. The same shit day in, day out. Non-sexy, mundane shit, right? I got a good friend of mine, Heath Evans, won a Super Bowl with the Patriots, played with Brady, and he said Brady used to show up an hour or two before practice.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
This is after he was multiple Super Bowl champ, and he would run air routes with the receivers. You know, anything about football, that's the most elementary thing to do. Like... And motherfuckers are like, oh, I want this and I want that.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
It's a little bit different where we're just going to really just kind of have a real conversation with you guys about entrepreneurship and different things, because I think there's a lot of things that need to be said. And so we're into a couple of shows like this and it's going to be we're going to get off the fucking chain a little bit.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
But you're not willing to do the work every single day, put in the work every single day, day in and day out on the days you don't feel like it, when you've got to be consistent and you don't want to do it. And your friends are going out, they're having a beer. This one's going here, this one's going there. And you're looking at social media and all this.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And that's what people are not willing to do. Look, there is no substitute for being consistent. There is no substitute for doing the work. And, you know, people, oh, I want to figure, I want to get in this. I'm going to figure out how to work smarter. Cool. But you forgot work is part of the equation.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Right. And so it's like, you know, so many people just have this unreal, like reality of if you look at like, People who have done anything of significance in the world, they they just worked and they put in the work and they were consistent day in and day out.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
The other thing, too, is what you got to understand is if you want to do this shit and you want to do something that's significant, you're going to feel like you're losing a lot. And you're going to be misunderstood and people are going to think you're fucking crazy and you're probably going to lose some friends and you're probably going to alienate yourself from your family. You know why?
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
No one understands the level of work that it takes. So when you understand and you lock in, you alienate yourself from other people because they're not willing to fucking do it. Their insecurities will be projected onto you because you're doing the shit that you're they want to get there. They don't want to do the work. The process is how you get there. There is no fucking substitute.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
So just, you know, forewarning you guys, it's going to be a little bit different.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Yeah. They stop in people's care so much. about other people's opinions of them. Understand that if you want to be successful at anything, you got to not give a fuck what other people say. If you're in anything where you deal with the customer, you know what you care about. What does your customer say? Obsess about what your customer says, because that's where you make your money.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
So, you know, one thing I want to start out and talk about today is, you know, entrepreneurship as a whole. Right. So, you know, social media. I just want to have an honest conversation about this. So if you're out there and you're listening to this, you know, entrepreneurship is fucking hard and social media will have you believe it is for everyone. Everyone can be successful. It's not difficult.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Well, in general, everybody overcomplicates everything when to be successful, it's actually simplicity.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Well, part of it is they want to reinvent the wheel because they don't believe the simplicity is showing up, doing the work and your daily habits. And this goes kind of to what you were saying, right? Around your health and wellness, around your relationships with the people you love, around your relationships with your family, all spill into how successful you will be in business as well.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And the reality of it is, is that most people just can't understand and you just got to be consistent and your daily habits And the other thing you have to understand is human beings, we are creatures of comfort. If you want to be successful as an entrepreneur, you want to be successful at anything, you're going to be super fucking uncomfortable all the time.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
And, you know, for me personally, there's plenty of times when, man, like I'm standing in it and I'm like, man, you know, I'm at a level 10 in my fear. I'm at a level 10 in my anxiety. And then I just revert back to like, this is what it's supposed to feel like.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
Yeah. I mean, like, if you're listening to this and you're an entrepreneur, understand that Like the highest level of pain you can tolerate is going to be proportionate to the amount of money that you will make. And the reality of it is if you stay in comfortability, I know it's cliche, but you're not going to go anywhere. You're not going to do anything of any significance.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
You're going to feel uncomfortable all the time if you're doing anything of any significance. If you're pushing forward in any area of your life, you're going to fucking feel uncomfortable. You're going to feel alone. You're going to feel isolated. But at the end of the day, you probably. We'll do shit.
Wake Up to Wealth
The Courage to Persevere with Branden Hudson
If you accept this and you understand it and you can take the punches in the face and keep going, you're probably going to do shit that no one in your friend group has ever done. No one in your family has ever done is generationally changing and challenging shit. And it is hard. But on the surface. Like, if you look at what it takes every single day, it's not as hard as what people think.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Yeah, and I mean, I will tell you that just in my personal experience, not necessarily even using a firm, you know, we filed appeal on our taxes before just on single family residences, on different things that we've done. Not all of them were successful, but we were successful many, many times. And I mean, that over scale, that shit added up and it made a difference to our bottom line for sure.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So essentially, I own a big apartment complex, office center. I'm going to build something, whatever the case is. I come to you and try to essentially get my assessment argued. Is that kind of what you do?
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Got it. So you guys, we will drop all of Wes's information on this episode to get in touch with his company here and on other episodes. So if you need help in the things that he's talking about on tax assessments, we'll give you all the ways to get in touch with him. Kind of wrapping up here, we always ask everybody the same question. We call the show Waking Up to Wealth.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
I bring people on the show like you to talk about money and different avenues and niches of money that people aren't aware of. Right. So case in point, I didn't know there was people out there like you that existed until I met you in boardroom. But waking up to wealth is different for everybody. I'd love to know your definition of what waking up to wealth means to you.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Hey, that's a good enough answer to me. I like that one, especially the first sentence. So I just want to say again, thank you. Thank you for being a sponsor to the show. You guys know, you know, we vet everybody. We don't let somebody come on and be a sponsor of a show if we don't absolutely trust them and believe in their product. This guy can save you some money.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
I can tell you I've been in rooms with him. If you want anyone that's going to argue for your behalf to put money in your pocket, he's the guy. Hey, thank you so much for taking the time to be on the show with us today, brother. I appreciate you.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So, you know, why would a municipality or a government agency or whatever, you know, essentially agree with you to say, hey, we'll make this reduction? And what do you think makes you guys good at doing this? Like, why does it work?
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Hey, what's up, everybody? We are back with another episode of Wake Up to Wealth. And today, something really exciting we're going to talk about, another way to save you money, specifically on property taxes. I got my good buddy here, Wes Nichols, who happens to be in the boardroom mastermind with me and have had the pleasure to be in the room with this guy a few times.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Give me an example, one you can think of. What's a recent client that you've worked with where you gave them a substantial... What did that translate into actual dollars? How much money did you actually save them?
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Yeah. So so for someone who's listening to this and doesn't understand, like, so do you go actually into the municipality, present them the data, argue with them? Does this go to court? Like, how does how does this process work?
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Definitely knows his shit cold and excited to have him with us today. Thanks for being on today, brother.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So in your experience for real estate investors who are listening to this out there, I mean, do you find that, you know, in a good amount of cases of stuff that you're looking at that the valuations from a tax perspective are overvalued and there's typically some savings, if not significant savings to most investors you're talking to?
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So tell us a little bit about who you are, what your company does, because, you know, until I met you, I really didn't know anybody that did what you do. And I didn't even know that this kind of industry existed. So fill us in.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
Yeah, that's interesting. And the other thing about Texas is, you know, I learned this from buying property in there. When you buy a property, you don't know what your tax rate's going to be. A lot of a lot of cases, a lot of times when you buy a property, they tell you what your taxes are going to be after you've settled, which I think is pretty wild.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So one thing of being in rooms with you, you know, I just think this is good for listeners to know is that you actually really enjoy arguing over getting lower taxes for people.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So I always think it's interesting. Right. How did you get, how'd you get started in this? Because it's, you know, it's, it's not necessarily an industry where you just, everybody wakes up and says, I want to go argue taxes. So like what, what brought you into this?
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So when you hear, you know, what's remarkable is one of the things I love about the show is I get to I get I get to talk to people like you that that have these great rises, you know, in their companies. You know, there's probably a lot of things that you could share. But what do you think? One of the biggest lessons you've learned of going from filing three billion, you know, to 40 billion.
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
I mean, that's. There's a stark difference, right? And that's what we all hope for as an entrepreneur to see that rise. What do you think is one of the best lessons you could share with our audience?
Wake Up to Wealth
Mastering Property Tax Savings with Wes Nichols
So Wes, by the way, is a sponsor of the show. And he's he's he's frankly the only guy in the industry that he's in that I know and trust. So people that are out there listening to this, you know, who who should reach out to you for help when it comes to their property taxes?
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
What about, you know, the other thing I've heard about these policies or I've heard from people that, And again, I'd go back to always a lot of times when someone doesn't understand something or they haven't done it, the hell with their opinion anyway. But, you know, what we hear also or I've heard is, well,
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
in order for that to do this, you know, for these policies to work, you know, the cost is too extreme. It costs us too much money to acquire one of these policies or what you've heard.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
And I'm sure you've heard this because I had these policies are a scam, you know, and then, so just for my listeners out there, when, when I looked at the big financial institutions and the big families that have shit tons of wealth, Um, and they all had these policies. I was like, the scam is they want you to believe it's a scam and you're just not in that room with the wealthy people.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Cause the wealthy people all day will tell you this is not a scam, but those two things, you know, it costs too much. And this is a scam. I'd love to hear your answer to that.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Velocity of money is one of the best things you can understand when it comes to investing money is that money cannot sit. It has to move. Absolutely. Absolutely. Um, man, you, you covered a lot.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Is there anything else for someone that's listening to this that doesn't have a policy, doesn't understand this, anything else you want to educate them on or just kind of tell them a piece of advice they need to understand?
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
So, yeah. A lot of people never heard of this infinite banking or family banking or whatever. It's got a lot of different names. Like for someone who's listening, it's like, I have no idea what the hell these guys are talking about. What, what is it? What is it? What does that mean?
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
I think besides everybody in their right mind should do this shit.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Great answer. Yeah. It's for everybody that's, that's listening, you know, one of our focuses here is to educate you about money and investing. And one of the best books I've ever read in my life. And I, you know, you know, I've said this on the show multiple times is George Anton's the banker's code. And he basically explains in layman's terms.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
And it's very easy read and digestible of understanding how banks actually work and how you can become a bank and And he talks in this book about one of the ways to become your own bank is using the policies that that Carson has talked about. But it just completely changed my mind on real estate investing in general.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
And it really pushed me to get more on the debt side, even though I'm active in the asset side. I really got more on the debt side and we're getting more and more into it. And I love it. And as I've mentioned, we use family banking policies to leverage our real estate investment. So it's it's it's good shit, man.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
So I knew you would you would go deep on this. So I really appreciate you being on here. The last question I'm going to ask you, which is the same question I ask everybody.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
It's had your dad on a couple of weeks ago and I asked him this and he gave a really good answer, but I'm going to ask you, the show was built waking up to wealth is because first and foremost, this entire conversation we just had, you will never be taught in school. No education system will teach you this. And frankly, what we've all been taught is,
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
go to work, put your money in a bank, save your money. That's how you get ahead. And when you learn to get around wealthy people, you understand that that's not what the fuck they do, right? They learn how to invest. And so waking up to wealth was educating people. So they wake up to what the hell's wealth is really about, which is a different world than what we've been taught.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
So for you, I'll ask you the same thing I ask every guest is what is waking up to wealth mean to you? Doesn't matter what it is. It's your version.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Great answer. So everybody who's listening and they're like, I'm interested in the family banking, the infinite banking. I'd love more information. I'd love to get on a phone call or a conversation with you to figure more out about it. How can they get in touch with you?
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Awesome, brother. Hey, dude, I knew you'd go deep on this. That's why I really wanted you to come on. I thank you so much for taking the time to pour into my audience. You got interest, reach out to him. He'll take care of you. Somebody I use myself, also a sponsor for the show. Thank you so much for being on with us today.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Hey, what's up, everybody? We are back for another episode of Waking Up To Wealth. And I got a homie here, Carson Herlene, with me. You guys, Carson's also a sponsor of the show. As you guys know, we don't let anybody sponsor this show that we don't trust in, believe in, or actually do business with ourselves.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
And not to cut you off, but if you're listening to this, a couple of weeks ago, we leapfrogged Dave Ramsey on investing in the United States. We actually beat his show, became number one. Just a little sidebar.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
And super knowledgeable, actually had him speak at one of my real estate investing mastermind days that we did not that long ago. Thanks for coming on today. Thank you, Brandon.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
No, 100%. So for everybody that's listening, so you guys know, I have two of these policies and I'm about to get a third one with Carson that I'm working on as we speak. And so one of my policies has a really, really large death benefit because I've been fortunate to be successful and accumulate a ton of assets. And I fund it every month to his point.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
I want you guys to understand this in real time because the first time someone explained this to me, I didn't get it. The second time somebody explained to me, didn't get it. The third time somebody explained to me, I didn't get it until someone sat me down that I knew and trusted who was a mentor of mine and showed it to me.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
So right now I've got, I put money in it every month and majority of that money is liquid. And while it sits, meaning I can take it out of my policy and do what I want with it. While it sits there, my dividend this year was North of 6%. I think it was 6.2 or 6.3, something like that. So not, not crazy, but it's, it's earning more than any bank would pay me.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
in a policy that if something happens to me, I've got a large death benefit that goes to my state and to my family. And I can now pull money on that and I'm putting it in other real estate projects that are earning me more than a 6% interest. And now that I understand it and I see how it works, I'm getting another policy because to his point,
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
So, um, One of the things that, you know, you kind of specialize in, and I want to spend the bulk of time here today, you know, it's got many names, family banking, infinite banking, but it's kind of something that you're very knowledgeable of and have a good understanding of it. But for those who are listening, tell them who you are and what you do.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
it's just really a cool vehicle for you to build wealth with. And the other thing that I learned, and I'd love for you to speak on this, because I'm sure you're way more educated on this, is when I started looking into this, I found that largest financial institutions in our country own these policies.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Some of the, some of the wealthiest families, you know, where their lineage, you know, a hundred years of wealth was passed through their families. They did it through these vehicles. And it just baffled me that, that this world existed and I didn't know about it. And the more I researched it, the people who were involved in it were a
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
You got to put your liquid somewhere. You have to.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Yeah, so one thing that I find is there's so much wrong information and misinformation. And like anything else, there's also people that do this that probably are not as versed as you or can't explain it the same way that you can. So natural human reaction, you don't understand something, it's a scam or there's something wrong with it, right?
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
So, um, why do you think there is, I mean, it's just when you get to the other side of understanding it and if you understand money and you are any type of entrepreneur that understands investing, you're stupid not to do this, but why do so many people, why is there this misunderstanding and kind of this gray area with this?
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
So I'm going to put you on the spot a little bit to try to just walk through this. So someone who's listening to this and they're a real estate investor and they've got excess liquid that they could put away every month, you know, pretend they're a client listening to this potentially. Give them an example of, hey, look, you could use your policy to do this in your world.
Wake Up to Wealth
The Power of Infinite Banking - A Deep Dive with Carson Herlean
Got it. Yeah, I get that. That makes a ton of sense. And I'm glad you gave that example. What are potentially people that are listening, again, that are just, this is new to them and they're unclear. What else do you see as a benefit of using this vehicle?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
There's probably all kinds of things you could say that got you there, but what do you think is one of the most important kind of lessons or things you did that you could say, Hey, this is, I can tie this to why I think we got here.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Yeah. So I don't think what you said was controversial. I think actually more people should be talking about that. Nothing wrong with VAs or cheap labor, but you know, if you're going to build a winning team, it's really going to come down to the people that you hire.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And if you're looking at the long-term view of building a championship team, it's why if you look at the sports professional analogy, they go out and acquire a shit ton of talent and they pay them well, they pay the coaches well, they pay the staff well. Uh, that's how they win championships. And then the flip side of that is, uh, you could have all that.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And if you don't have the culture, no one's going to gel together. So, I'm actually glad that you said that because I do, you know, I have a lot of coaching clients and talk to a lot of different people in the entrepreneur world. And, you know, the just stick a V.A. on it to fix the problem, I think sometimes is not the smartest thing to do. And there's people that have mastered that.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Don't get me wrong, but it's very hard to build a culture virtually online. And it's also very hard to scale a company with just using VAs. You know what I mean? And I'm glad you brought that up because a lot of people will not admit that.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Yeah. Yeah. So, and then you, you, you obviously felt, which I think a lot of people make this mistake too. You felt probably a year ago or maybe even sooner that you had to get that C-suite employee and you, you went out and actually pulled the trigger where that's where a lot of people get, get, get stuck too, is that
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Um, they're afraid to hire, they hire for where they're at and not where they're going. And then they're afraid to pull the trigger to hire for where they're going. And it sounds like you guys did that right. Probably at the right time of you saw where you were going, but you hired for where you were going.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Yeah. That's, that's brilliant. Um, You mentioned this a few times. Obviously, I believe in it. I think one of the biggest things to be successful, and I just think people underestimate this, is getting in powerful rooms. You and I are in one of the same rooms together. That's how we ended up meeting. You mentioned this earlier, but God, I just think people underestimate this.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
I'd love for you to touch on getting in the right rooms, going to masterminds, going to seminars going to conventions like what what has that done for you mentally but also for your business
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Yeah, I think one of the important things you said there that I think this is, man, so many people miss this is that, you know, you pay for a mastermind and you you're measuring the ROI based on content when the simplest, smallest things, which for me, which that's what it's always been. It's like we might we might sit in a mastermind for two days for 16 hours.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And out of that 16 hours, there was five minutes that. I just got a profound idea or just a small shift from somebody. And that five minutes literally will make me millions of dollars. And do you know what I mean?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And, but so many people, I mean, I'm glad you mentioned that because so many people, and I've seen it in boardroom, um, they've come in and, you know, well, I'm going to leave and why I didn't get the value out of it. And I'm like, what do you mean you didn't get the value out of it? Like, are you fucking stupid? Like, do you sit in here and listen? Do you ask questions?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Um, but yeah, I mean, I think that, uh, I think that that's a huge point that so many people miss. You know, I was at EXP con last week. I spoke six times, you know, a bunch of really, really smart speakers, Chris Voss, the former worldwide FBI negotiator. I've heard him speak probably 20 times. And I got stuff from him this time that I'd never heard.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And maybe he did say it before I didn't catch it. But the three minutes of the stuff that I did get was worth being there for five days. And it was just like that small little idea and nugget is like, oh, my God, this is going to be so powerful and profound for us to implement in our own business. I'm glad you mentioned that because people are like, I want to pay and get an ROI on all this stuff.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And they're looking and they're listening for the wrong things where I think the point that you just made is where the real value is.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Hey, what's up, everybody? We are back with another episode of Wake Up to Wealth. And today I've got my good friend Drew Carroll with us, who also happens to be a sponsor of the show. We appreciate your support of the podcast and we appreciate the support of everybody out there. We are consistently in the top five in the United States in investing.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
A hundred percent. So, um, well, a lot of great information. I'm glad that you came and You shared a lot of great, great insight. The last thing that I want to end with is what I always went with is we call the show Waking Up to Wealth.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And what it really is about is teaching people about money different, teach them how to think different to your, you know, to a lot of points that you made, actually letting them see behind the curtain of what it's really like to be an entrepreneur and these lessons that we learn and really what all this shit is about. So I ask everybody the same question. What is waking up to wealth mean to you?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
And it can be whatever you want it to be. It's what your version is.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
That's a great answer. Last question. So anybody that's out there that's an investor that's listening to this, obviously we're running your stuff on our show. But if they didn't hear the ads or they haven't seen, if someone that's out there and they want to get with you guys to get leads, what's the easiest way?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Awesome, brother. Hey, well, listen, I know you're a busy man and I know you got a lot of shit going on. So I really greatly appreciate you coming in here and pouring into my audience and giving us some really, really good insights. Thank you, man.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Thanks so much for tuning into this episode of Wake Up to Wealth. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcast. This way we'll get updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
So the company that you do now is focused on... What is that company called? And then that company is focused specifically on getting PPL for real estate investors, correct? Correct.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
So you kind of said that you kind of looked at the real estate investing landscape and you started to go down that path. Why do you think that of all the things you could have done that this is the path that you went on?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
We've hit one a few times and we usually are trending in that one to three spot. So we want to thank everybody out there for listening. Thank you to all the sponsors that have helped support the show. And 40 to 60,000 of you out there are listening to us every time we dropped an episode. So we really appreciate it. But hey, Drew, thank you for being here with us today.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
No, you can listen. You can cuss on here. They're used to hearing me talk, so you're good.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Yeah. So that's a, that's a, that's a pretty good point you just made there. You know, that number one, that's a bold move of, Hey, we're going to stop doing other things and just focus on one thing. But that is, Do you think that part of your success has been that this has been like the maniacal focus of we stopped doing all the other shit and we're just going to focus on this one?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Yeah. So one of the things you talked about is, you know, entrepreneurs listen to the show, you know, people from all walks of life. But I want to go back to, you said, Hey, we spent a year in lead Zola and we didn't make a dollar. You know, so just for people that are out there, you know, people are like, Oh, I want to be a business owner. I'm going to make a shit ton of money.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Hey, so question for you. So just tell us, like, if someone doesn't know, obviously, I know who you are. I know what you do. But, you know, give us kind of the 30,000 foot view of your background and then kind of what you do today, because it is pertinent to a lot of people that are listening that are investors out there.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
I'm going to work less. Well, you're wrong. I mean, there's certainly light at the end of the tunnel, but you know, kind of, you know, kind of walk through that. Like, you know, did you, did you want to quit or did you just know this was going to work?
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
I mean, how, you know, how did you hold on for a year saying this is not profitable, which is very common in the business in the first year, but you stuck with it to get to that other side.
Wake Up to Wealth
Mastering Lead Generation and Business Culture with Drew Carrell
Yeah, that's remarkable. It's it's this is the stuff that a lot of times when people look at, you know, you're sitting at 18 million in revenue and people just don't really know or understand or appreciate what it took to get there. You know, so I appreciate you breaking that down for us. Now, what do you think? So from going from one hundred thousand your first year, 18 million, your third.