Brandon Epstein

Program to fail on Audible.

Okay.

Success code on EverReal.

Let's roll.

Yeah, man.

So Zen Dude Fitness is kind of like the anti-community for people who want to get into fitness but don't necessarily want to be a crossfitter or a yogi or a vegan or a paleo person and just want tools where they can create their own unique experience, of course, in Zen Dude fashion, right?

In Zen philosophy of really deciding like, you know, what do I want this experience to be like for me and how can I make it unique and how can I make it an optimal experience?

And so that's really what we're trying to give people.

Yeah, so specifically, we're just selling, making fat loss super simple and super fun because fitness marketing has just sabotaged the way people view this whole process of getting in shape.

And it's just, it's honestly, can I swear on your show?

Awesome, man.

Dude, it's honestly so much of it is bullshit.

It is like they people want to make it out to be like this incredibly complex thing where you have to buy the system and you have to do all these really complicated steps to get to the result that you want.

And it's just not true.

Like there's a there's a 80 20 and we want to give it to people and just make this process of like looking really good.

super simple and our hope is that once you get that six-pack or that body that you want you're able to reach this point of evolution where you're like all right what's next and that's where we really dive into zen philosophy helping people really achieve fulfillment in life

Yeah.

So the funnel on this actually is not completely built out yet.

I kind of have a couple other revenue streams.

Yeah, sure, man.