Brandon Marshall

Then they say, hey, who was Hattie?

Who was Hattie Marie?

Is that your grandma or something?

Is that your mom?

I was like, nah, that's the original owner's mom, right?

So one thing that I messed up on is, because typically when you franchise, one of the benefits of a franchise is name recognition.

You know what I mean?

That's why people, like Rick Ross would franchise Wingstop, because everybody know who Wingstop is, or what Wingstop is.

Everybody knows what Raising Cane's is.

Dave's Hot Chicken just sold for Billy, right?

Yeah.

Everybody knows what that is.

You can go anywhere in the country and you know what Tropical Smoothie is, and you know what you're gonna get.

One mistake I made was franchising a restaurant with no name recognition.

You know what I'm saying?

Nobody knows what Hattie Marie's is on the West Coast.

So I had to build this thing up from the ground up, you know what I mean?

Because if I would've just franchised the Chick-fil-A,

I don't have to say nothing.

I don't have to market nothing.