Brandon Marshall: Only 1% Make the NFL… Here’s Why Most Fail | DSH #1817
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Why do only 1% of high school athletes make it to the NFL?
I want to say the statistics says like 1% of high school athletes make it to the NFL. And if you look at 50 states, you know what I'm saying? You look at all the different cities within the state, you know, how many high schools within them cities, right? How many players on the team, right? That's millions of kids, right? Millions. And then only a small percent make it to the NFL. That's how competitive it is, right? And also like not even just the competition between the athletes, it's the politics that are involved too. You know what I mean? Like people don't really understand, but they would never if they're not into it. But the NFL is very political. Oh yeah, every player I talk to says that.
All right, guys, out here in Vegas, we got a local today. We got Brandon Marshall on, owner of Hattie Marie's Restaurant now, former NFL player. Thanks for coming on, man. Yeah, thanks for having me. Yeah, how's the restaurant doing?
It's doing well. You know, definitely a tough, tough industry. Something I had zero experience going into, but, you know, it's doing well. We just actually reached our one-year milestone. Nice. It's a blessing.
Yeah, it's one of the toughest industries. Every time I've invested in one, I've lost all my money.
Yeah. Yeah, no, I get it. And I understand why. Because I've invested into a restaurant before, just more of a silent investor. You know, they're supposed to build 10 stores. It was called Dirty Bird.
That's the one I put in.
Oh, really? Same. With Aaron, right? With Aaron, yeah. Lost all of it, you know. And so this next time I just kind of felt like, you know what, I'm gonna actually own and operate my own and see how it is. So we've been blessed as far as sales go.
What challenges do former NFL players face when transitioning to business?
Our sales has, we hit 2.5, 2.6 actually. Within our first year. First year. First year is 2.6. Well done. Definitely a blessing. Things have gone well, but I understand how they can close. What I think happened to Dirty Bird, I think they just tried to grow too fast. It was too rapid with the growth.
And it was all over. It was nationwide.
It was all over the place. I know they were supposed to have one or two here. The bulk of their stores was in Utah. But maybe they just didn't have the correct infrastructure to grow that fast. They probably should have just started with one, locked in on one, make sure they got everything correct, all the SOPs, everything, and then start to expand as they did that.
Yeah, because they were on launching a new store every couple months. It was crazy.
It's too much. And I see that now because, you know, now I have investors that are coming to me and they want to talk to me. And so, you know, I'm like, okay, cool, perfect. You know, now, you know, because I own my business 100%.
Yeah.
But now that I have investors that are coming to me, I want to make sure that everything is, you know, on point because I don't play with other people's money. Yeah. That's one thing that's about me. I don't play with nobody else's money, right? Because I don't want nobody to play with my money. So I want to make sure everything is on point before I say, okay, cool, this is what you should invest in, and this is why you should invest with me.
Respect. 2.5 first year, owning 100%. That is very impressive, man. Thank you. Well done. Appreciate it. You guys really crushed the marketing. That's how I found out about you guys. I saw some Instagram posts, a couple viral videos, right? Yeah. Yeah, it seemed really organic. And, dude, well done. Thank you.
That's not easy.
Why do most restaurants fail early in their operation?
Nah, nah, initially we was, you know, my first marketing, you know, person that I hired, he wanted me to buy a page with already like $50,000, 50,000 followers on it. And I just didn't really, you know, it just didn't sit right with me. So I was like, you know what, I want to just build my page up from the ground up, you know, from zero followers and let's just see how it can go, right? And right now I want to say we're at 28,000 followers. Just all organic followers didn't buy one. The engagement is doing pretty well. And every time I get a guest that come in, they say, oh, I found you on TikTok.
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Chapters
8 chapters
1
Why do only 1% of high school athletes make it to the NFL?
0:00–1:29
2
What challenges do former NFL players face when transitioning to business?
1:29–2:59
3
Why do most restaurants fail early in their operation?
2:59–5:32
4
How does politics influence player decisions in the NFL?
5:32–6:05
5
What lessons did Brandon Marshall learn from getting cut multiple times?
6:05–7:29
6
How did Peyton Manning impact Brandon's career?
7:29–11:21
7
What are the key financial challenges of owning a restaurant?
11:21–12:52
8
How can repeat customers impact a restaurant's success?
12:52–59:07
Speakers
3 identifiedMore from Digital Social Hour
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