Brandon Marshall

Right.

But the bump in the cost of goods versus the bump in pay, each state has, it's not, it doesn't add up.

It's not enough.

So I think that's part of it, too, because, hey, man, since COVID, we've had a crazy influx in as far as cost of goods go.

And a lot of people are moving out of California to try to save money, different lifestyle.

But at the same time, it's like, man, I don't have extra spending money to do these things.

So that obviously directly affects people in the restaurant industry or people in restaurants.

Obviously, customer service industries.

So it was like, how do we adjust too?

Let me tell you something, man.

My catfish started off this year at $50 a case.

And it was a 15-pound case.

So I don't know.

I'm just guessing right now.

Maybe it's probably like 30 catfish in there or whatever, 30 pieces, something like that.

But 15 pounds.

Ever since Donnie, I'm gonna call him Donnie, implemented the tariffs, my catfish went up from $50 a case to $77 a case.

So I'm like, damn, I gotta raise my prices, but I don't necessarily wanna, so first of all, there's two different fish that are similar, there's another fish that is similar to catfish, it's called Sway.

And I know the difference, I can taste the difference of Sway.

And customers can too.