Brendan Candon

And so those are the types of things that happens with how we acquire users.

A lot of it's done through Instagram.

But we get pretty creative about our content marketing and how we leverage the athletes who already are on the platform.

That's our main account.

So we actually, we do each, you can look at it like at FiveLineSwap on Instagram, but we have six different accounts, one for each sport.

So if you look at FiveLineSwap.hockey.baseball.com,

our total Instagram following is about 150,000.

We kind of have this cool content strategy, global posts, user-submitted videos of highlights and gear that they use and stuff from the site.

So we've tripled our Instagram following over the past six months.

by putting in some of those strategies.

And yeah, social is a huge driver for us.

And that's where most of our growth comes from.

I mean, those are all tricks that I know people do.

We've done a little bit of that stuff in the beginning, honestly.

Like, some of it works better than others.

So what's worked for us is pretty...

Spending time creating really good content.

And it's not like high quality content.

It's just finding stuff that kids enjoy.

And that's highlight videos, trick shots, like all that type of stuff.