Brendan Kane

Definitely not hit all of them. Typically, it depends on your B2B, B2C. Typically, the way that we look at it is understanding what are the business goals and objectives? What type of product are we selling? Is this high ticket? Is this low ticket? Things of that nature.

Definitely not hit all of them. Typically, it depends on your B2B, B2C. Typically, the way that we look at it is understanding what are the business goals and objectives? What type of product are we selling? Is this high ticket? Is this low ticket? Things of that nature.

But what we kind of look at is like we always start with what is the format or series that we want to go after, and that typically dictates the platform. Now, LinkedIn and X are very different than TikTok, YouTube, YouTube Shorts, Meta, Instagram. As you know, LinkedIn, very business audience, definitely smaller in aggregate audience size than the others. X, more text based.

But what we kind of look at is like we always start with what is the format or series that we want to go after, and that typically dictates the platform. Now, LinkedIn and X are very different than TikTok, YouTube, YouTube Shorts, Meta, Instagram. As you know, LinkedIn, very business audience, definitely smaller in aggregate audience size than the others. X, more text based.

They're going heavier into video, but again, much smaller audience size than kind of the bigger ones. So if you're like strictly like a B2B play, and it also depends on kind of, do you want to create the content? Are you willing to create the content? Do you have a team to create the content? it kind of dictates where you go. I can definitively say that there's no wrong way.

They're going heavier into video, but again, much smaller audience size than kind of the bigger ones. So if you're like strictly like a B2B play, and it also depends on kind of, do you want to create the content? Are you willing to create the content? Do you have a team to create the content? it kind of dictates where you go. I can definitively say that there's no wrong way.

I would never say, no, don't do that. If you're like, really, I want to master this platform and there's a solid kind of business reason or content reason behind it. If you master any one of these platforms, you're going to have more business and leads and revenue than you know what to do with because economies of scale at this juncture are so large.

I would never say, no, don't do that. If you're like, really, I want to master this platform and there's a solid kind of business reason or content reason behind it. If you master any one of these platforms, you're going to have more business and leads and revenue than you know what to do with because economies of scale at this juncture are so large.

Do you care about getting paid back from YouTube at all? Does that even factor into anything when you're thinking about it?

Do you care about getting paid back from YouTube at all? Does that even factor into anything when you're thinking about it?

I think it depends on the business. I think it's a definite bonus. I think what you said about Dan Martell saying that if you master it, it can pay for everything. I think that's a great bonus. I focus on how you actually master it because it's one thing he's 100% correct.

I think it depends on the business. I think it's a definite bonus. I think what you said about Dan Martell saying that if you master it, it can pay for everything. I think that's a great bonus. I focus on how you actually master it because it's one thing he's 100% correct.

And if you master it, it can pay for anything because their revenue share program is far more mature than any of the others because... it's longer form content. They can do interstitials and it's very easy to do the revenue share where all the other platforms, it's short form content. You can't do interstitials. So it's difficult to kind of share the revenue with the specific creator.

And if you master it, it can pay for anything because their revenue share program is far more mature than any of the others because... it's longer form content. They can do interstitials and it's very easy to do the revenue share where all the other platforms, it's short form content. You can't do interstitials. So it's difficult to kind of share the revenue with the specific creator.

I'm more focused on what is the underlying business goal and objective that you're trying to achieve with the platform? Because if you master YouTube, for example, and let's just go back to Ryan Serhant, you said you knew him, luxury real estate agent, sells properties in Manhattan that are anywhere from $15 million to $250 million. So he's playing a completely different ballgame than most people.

I'm more focused on what is the underlying business goal and objective that you're trying to achieve with the platform? Because if you master YouTube, for example, and let's just go back to Ryan Serhant, you said you knew him, luxury real estate agent, sells properties in Manhattan that are anywhere from $15 million to $250 million. So he's playing a completely different ballgame than most people.

Specific niche audience with the top 1% in the entire world in terms of their net worth and what they're willing to spend on a property. So what he does is he plays the game of what we call the generalist principle of, I'm going to reach millions and millions of people with my brand and my message on YouTube. And if less than 1% is my core ideal audience, I'm killing the competitor.

Specific niche audience with the top 1% in the entire world in terms of their net worth and what they're willing to spend on a property. So what he does is he plays the game of what we call the generalist principle of, I'm going to reach millions and millions of people with my brand and my message on YouTube. And if less than 1% is my core ideal audience, I'm killing the competitor.

Because he's generating millions and millions of views a month. He's even said he has sold a $30 million property off a single YouTube video. So if you think about that, the commission off a $30 million property could... compared to what you're making on YouTube AdSense. And I'm not saying, I'm not diluting the AdSense. It's great.

Because he's generating millions and millions of views a month. He's even said he has sold a $30 million property off a single YouTube video. So if you think about that, the commission off a $30 million property could... compared to what you're making on YouTube AdSense. And I'm not saying, I'm not diluting the AdSense. It's great.