Brendan Kane
speaker
242 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Brendan Kane’s voice in public audio — every appearance, attributed to the second.
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Appearances
First book I did publish, worst experience ever. Second book, kind of hybrid I did through my literary agent. Third book, I just self-published.
Yeah, because once you get the following, it's easier to self-publish.
But it's also like, it's also, it's just like, we're marketers, like you, like, We eat and breathe data. That's all we do. We optimize, we break things, we try things. Publishers don't work that way. So it's like you're getting data every six months if you're lucky. It just doesn't make sense.
For the average person, publishing is good for somebody that's getting a seven-figure advance because then they're going to put their marketing PR engine behind it. But for the average person, the only thing that they're doing is helping you With the editing process, the cover design, getting it on shelves, which for some people is a big benefit.
For somebody that just lives and breathes marketing, we want to control every aspect of it. We want the data in real time. And the publishers just made it more difficult. They didn't add value to the process.
I would do this 10 times over again. There's so much I learned through this. Guys, I'll just tell you this. What Brandon's putting out here, you got to get his books, the new one, The Guide to Going Viral. I highly recommend you download that. There will be a link under here in this podcast. Watch the podcast. Listen to the podcast.
If you don't think social media is the craziest, most best opportunity out there, I love Google, but I love everything. I love everything that drives leads. And I measure the affluence. I've got my avatar. Like, I take this down to a science. And this is my next frontier. I will figure this out. And I'm actually going to ask for Brendan's help.
If someone wants to get a hold of you, so you go to Hookpoint. What is it? Hookpoint.com?
Yeah, Hookpoint.com.
And usually what I do to close us out is we talked about a lot of stuff and I didn't ask any of the questions. Here's how you know I have a great podcast guest is none of the questions on our. We do a lot of research. There's lots of great questions, but my questions are better. But we talk about a lot of things. I'm going to let you close us out.
And we've got a lot of business owners that listen to this show. Anything. There's no holds barred. Anything you want to talk about, however long you want. But any final thoughts?
I would just say definitively going viral or building an audience on social media is not luck. There is a science to it. And the best piece of advice I can give you to start seeing that science in action is when you're using social media, no matter what channel you're on, is just start looking for this concept of a format.
See a viral video, click on the link of the bio of the person and see if they've done that same thing at least five or 10 times. If they have, then you're starting to see a pattern of a format that can be used. If not, move on to the next one and find the next creator until you've identified that format.
And the other big thing that I will say is when you're doing that research, don't look for an apples to apples comparison to your brand or your business, because oftentimes your competition is not being successful with organic.
So don't be afraid to look at a thought leader or an influencer that is in a different industry or sector because it's not about the content that's driving that performance. It's about the context of the way they're talking about it. So often people make the mistake of saying, oh, I'm looking at this finance expert, but I'm in garages. I can't learn anything from that finance expert.
You can learn a ton from it. And that's where you can be 99% or beat 99% of the people out there in social media is just adopting this new mindset as you're consuming social media content.
I got one follow-up question about that. Do you feel like you got to go through several different structures or formats before you find the one that's right for you? Or do you guys kind of figure out this is the format we're going to make this one?
So typically, there's two ways to answer that question. There's, are you being successful with the format or are you not enjoying that format? If you're not enjoying the format, then you should get rid of it right away. But if you're enjoying that format and you just haven't mastered the performance, stick with it because you will master it.
As long as the research proves that there is an upside to it, it's just kind of science of manipulating all the contextual elements for the formula to add up.
I love that. Well, listen, dude, you are a rock star. I'm sorry I was late today. Thank you for listening. All the amazing home services and business owners out there. That's a wrap for the Home Service Expert. Hey there, thanks for tuning into the podcast today. Before I let you go, I want to let everybody know that Elevate is out and ready to buy.
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