Brendan Kane

But then like when I mentioned Michelle Phan, who built Ipsy into a multi-billion dollar corporation, do you think at the end of the day, she's kind of measuring how much AdSense she's generating off of videos?

But then like when I mentioned Michelle Phan, who built Ipsy into a multi-billion dollar corporation, do you think at the end of the day, she's kind of measuring how much AdSense she's generating off of videos?

No, it's relative. So Jeremy Miner says, I only post videos about sales. That's what I'm known for. That's what makes the phone ring. You got a guy like Andy Elliott saying, if you don't have a six pack, I'm not hiring you. His stuff goes viral. And Dan Martello is like, I like to tell the personal side. I like to talk about, you know, my fiance that left me because I work too much.

No, it's relative. So Jeremy Miner says, I only post videos about sales. That's what I'm known for. That's what makes the phone ring. You got a guy like Andy Elliott saying, if you don't have a six pack, I'm not hiring you. His stuff goes viral. And Dan Martello is like, I like to tell the personal side. I like to talk about, you know, my fiance that left me because I work too much.

I talk about my kids and they measure every single piece of content they put out. They measure, when you talk about this, it gets this many views. When we talk about this, it goes down. When you talk about this, and he almost uses podcasts. He likes going to smaller podcasts because they ask weird questions. The big podcast, where did you come from? What are you doing? And he uses that as content.

I talk about my kids and they measure every single piece of content they put out. They measure, when you talk about this, it gets this many views. When we talk about this, it goes down. When you talk about this, and he almost uses podcasts. He likes going to smaller podcasts because they ask weird questions. The big podcast, where did you come from? What are you doing? And he uses that as content.

What would be, he loves the interview style for his videos. And the book put them on the map, Buy Back Your Time. It's right there. What do you think, because their strategies, a little bit you get to learn about who I am. You get to learn about me as a person. You get to meet my dogs. You get to see what I do at home. And then we talk about business 30% of the time.

What would be, he loves the interview style for his videos. And the book put them on the map, Buy Back Your Time. It's right there. What do you think, because their strategies, a little bit you get to learn about who I am. You get to learn about me as a person. You get to meet my dogs. You get to see what I do at home. And then we talk about business 30% of the time.

Or does your structures really just fall into one category for most of the time?

Or does your structures really just fall into one category for most of the time?

So everything that you said of what they're doing, there's nothing wrong with it. What I'm focusing on is how you be at the top 1% of social media. So everything that I'm saying is from that lens of how do we become the top 1% in terms of people following us, in terms of the views, the engagement, and things of that nature. What I would suggest, at least in the beginning,

So everything that you said of what they're doing, there's nothing wrong with it. What I'm focusing on is how you be at the top 1% of social media. So everything that I'm saying is from that lens of how do we become the top 1% in terms of people following us, in terms of the views, the engagement, and things of that nature. What I would suggest, at least in the beginning,

is focused solely on that format and structure and mastering every nuance of that. Because just that exercise in and of itself is going to allow you to master that art. Same thing with your business. You spent years mastering all the other disciplines of marketing to allow you to spend $3 million a month.

is focused solely on that format and structure and mastering every nuance of that. Because just that exercise in and of itself is going to allow you to master that art. Same thing with your business. You spent years mastering all the other disciplines of marketing to allow you to spend $3 million a month.

You could take that knowledge into any other business because you spent the time harnessing that knowledge. The same thing here is focus on mastering a single format or series. And through that, you're going to become an expert in content creation. And once you've become an expert in content creation, then you're going to understand how to layer in those different elements.

You could take that knowledge into any other business because you spent the time harnessing that knowledge. The same thing here is focus on mastering a single format or series. And through that, you're going to become an expert in content creation. And once you've become an expert in content creation, then you're going to understand how to layer in those different elements.

But if you're starting out that way, and I'm going to do 30% personal stories and 20% business and 30% podcasts, it's just kind of like percentages that you're kind of throwing down there without any real kind of understanding of when something works, why does it work? Or when something doesn't work, understanding why it doesn't work.

But if you're starting out that way, and I'm going to do 30% personal stories and 20% business and 30% podcasts, it's just kind of like percentages that you're kind of throwing down there without any real kind of understanding of when something works, why does it work? Or when something doesn't work, understanding why it doesn't work.

Which is so interesting. This notion of, can you just go a little bit deeper? Context, not content. Because some of the stuff, you've seen this, but I'll watch a guy mow a lawn. He'll go to the ugliest freaking landscaping, and it's just kind of pleasing. Or a guy cleaning carpet. That's just visual. And then there's other things that I'm like, it's goofy and it's funny.

Which is so interesting. This notion of, can you just go a little bit deeper? Context, not content. Because some of the stuff, you've seen this, but I'll watch a guy mow a lawn. He'll go to the ugliest freaking landscaping, and it's just kind of pleasing. Or a guy cleaning carpet. That's just visual. And then there's other things that I'm like, it's goofy and it's funny.