Brendan Kane

It's a great point. And I'll kind of break down the distinction because people think about, and especially a lot of business owners, business owners can kind of think about virality and be like, well, I just want to generate more leads. I want to generate more customers, more purchases for my brand.

It's a great point. And I'll kind of break down the distinction because people think about, and especially a lot of business owners, business owners can kind of think about virality and be like, well, I just want to generate more leads. I want to generate more customers, more purchases for my brand.

And they can't kind of correlate it because they think virality is like that pesky teenager down the street that's making dance videos on TikTok. Yeah. But the reality is, if you think about almost all businesses today have some type of social media presence. And let's just say that on average, you're generating, let's say, 10,000 views of video.

And they can't kind of correlate it because they think virality is like that pesky teenager down the street that's making dance videos on TikTok. Yeah. But the reality is, if you think about almost all businesses today have some type of social media presence. And let's just say that on average, you're generating, let's say, 10,000 views of video.

Now, people listening to this, I want you to take whatever that number is, 1,000, 10,000, maybe some people are generating 100,000, and then multiply that by 10. Then multiply that by 100. Then multiply that by 100,000. What would that do if that many people were paying attention to what you had to say?

Now, people listening to this, I want you to take whatever that number is, 1,000, 10,000, maybe some people are generating 100,000, and then multiply that by 10. Then multiply that by 100. Then multiply that by 100,000. What would that do if that many people were paying attention to what you had to say?

Now, the potential of social media is only capped at how big you can dream, how big your business is. And I'll give you an example. We have two beauty influencers, both same amount of subscribers on YouTube, several million, and one does brand deals. And she does relatively well. She does six figures a year off of brand deals. But then one turns it into a multi-billion dollar company called Ipsy.

Now, the potential of social media is only capped at how big you can dream, how big your business is. And I'll give you an example. We have two beauty influencers, both same amount of subscribers on YouTube, several million, and one does brand deals. And she does relatively well. She does six figures a year off of brand deals. But then one turns it into a multi-billion dollar company called Ipsy.

That one is Michelle Phan, a friend of mine. So that is the same thing, the same type of audience, the same industry, the same amount of views and subscribers. One turns it into valuation of billions, while the other turns it into six figures. So it's just a tool to do what you want with it. And some people use it to do well, six figures.

That one is Michelle Phan, a friend of mine. So that is the same thing, the same type of audience, the same industry, the same amount of views and subscribers. One turns it into valuation of billions, while the other turns it into six figures. So it's just a tool to do what you want with it. And some people use it to do well, six figures.

Some people do it to have millions of followers or subscribers that don't really do anything from a revenue standpoint, while others turns it into billions of dollars of value.

Some people do it to have millions of followers or subscribers that don't really do anything from a revenue standpoint, while others turns it into billions of dollars of value.

Yeah, like the Kardashians do a pretty good job of monetizing it.

Yeah, like the Kardashians do a pretty good job of monetizing it.

Absolutely.

Absolutely.

What's the one that's a billionaire?

What's the one that's a billionaire?

Kylie Jenner.

Kylie Jenner.