Brendan Kane
speaker
242 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Brendan Kane’s voice in public audio — every appearance, attributed to the second.
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Appearances
So Mr. Beast, I just hired that works for me full time. One of Mr. Beast's guys that was right underneath him. That was his creative guy. And he said, what do you think we spent on a video? I go, I have no idea. He goes, 1.3 million. He goes, we spent $40,000 on the thumbnail. He goes, I've got ways to do it at a fraction of a fraction of that cost.
But one of the problems we had with Mr. Beast is as he got older, his audience is not really, we made a lot of money on swag and different things like that. I'm just curious, when you meet somebody, for example, me, I'm the home service expert. You know, I'm just curious, like, how do you kind of reverse engineer?
Because so many people are like, it's so funny because I send Blake, the guy that came from Mr. Beast, I send him goofy videos. I'm like, we could recreate this. It's funny. But I get off like MADHD. So I'm obviously like, I look at a lot of things that hit my algorithm and I'm like, this will get a lot of views. But then again, it's off brand.
So like, what's the starting point when you work with somebody? I mean, what exactly do you do when you start working? You already need to work with somebody that's already gone viral and they're like, they actua girl or whatever, like what, well, how do you work?
Yeah. So we work with people with no social media experience. Some of our biggest case studies are people coming in with no social media experience, no social presence, and then they blow up because sometimes it's a little bit easier to work with somebody without social media experience because you don't have to untrain bad patterns or behaviors or things that they believe to be true. Right. So
The way that we work with people is first getting them to understand that there is a formula in science to success. And that formula in science starts with understanding what we call a format. Other people may call it a series, but it's a storytelling structure that is repeatable. So a lot of people and probably a lot of things that you see is trend-based. So trend versus format.
Trend is something that is very fleeting, meaning it only lasts for a few weeks or maybe a few months. Like if you think back to the ice bucket challenge, the ice bucket challenge was a trend. Does anybody do the ice bucket challenge today? No, because it died off.
So then people are forced to keep repeating and finding new trends versus a format is a repeatable structure that you can repeat over and over and over again. So I'll give you an example of it. One of our clients, very little social media experience, was starting with 2,000 followers. He's a leather craftsman, so very niche expertise, sold leather goods like wallets, purses, things of that nature.
So we helped them design a format called Is It Worth It?, So it was a series where he'd buy a $500 Chanel handbag, deconstruct it on screen, and tell you whether it was worth the money that you were paying for it. So that format, he took from 2,000 followers to 2.5 million followers across all his social media channels. How many? 2.5 million.
And in some instances, with his most expensive products, he can't even keep them off the shelf. He's selling it out. So we're using this repeatable series or structure that's tied to his specific expertise, his specific domains. where he can monetize. So everything that we do is, it's not about going viral for the sake of going viral.
Because like you said, if it doesn't translate to revenue, then what difference does it make? And what people often think is, my subject matter isn't sexy or interesting enough. But I can definitively tell you, our team has done 10,000 hours of research of what causes content to go viral.
any subject matter can go viral taxes go viral real estate goes viral insurance garage doors we worked with a grave digger we helped a grave digger go viral any subject matter that's kind of cool i mean when you really deconstruct it i think even when you start a podcast people like i don't know what i'm going to start and the best guys i know say who's your avatar and how do you make it more interesting
And how do you get people tuning in? How do you make it valuable information? I think there's some goofy stuff too, like the guy that shakes his stomach and he makes a couple million a year, I heard. You know Dan Martell by chance? Yeah. I work with him. I just got back from Kelowna. And he said, here's the secret.
You start with YouTube and you nail it on YouTube because YouTube pays for everything. Once you get enough viral videos and it goes, he goes, you want to deconstruct your YouTube and feed the algorithm on its meta and LinkedIn and X, Twitter. And this is his philosophy. And I don't know if it's what you think.
And there's a different audience for every single different thing and a different algorithm. But he said, you nail YouTube correctly. It pays for everything. Because you want to get, people don't understand, they're like,
do you do this stuff well the whole goal is to make enough money to pay for a bigger more sophisticated team it's not i make i do well in garage stores this is where my pride and joy is this is what put me on the map i want just so you understand and i don't know what you would say to this i'm actually going to use this as a consulting thing but i want to make like a video where i'm connected with guys like robert kiyosaki rich dad poor dad and i could get into richard branson i go to next
But why not make over, why not get all the doors donated and talk to the best designers in the world about just the curb appeal? And a lot of it could do with garage doors. And then have five minutes, like I had the guy come out that you probably know this kid. He says, how much money do you make? He goes up to cars.
And like just quick tidbit from all these great, smart, best-selling authors and say, hey, listen, I'm going to do a little podcast, but it's going to be in your garage. We're going to make over your garage. And I get it all donated from my sponsors, which are the garage manufacturers. And we talk about the product a little bit, how good it looks on the home.
I don't know, but I know I'm getting a car done for like 500 grand from Richard Rawlings that is going to cost him like 80. But he's got 26 million followers. And it gets my brand, A1, on 26 million people watch my car that's going to get all A1 garage door designed on it. It's sprayed in. It's my dad's favorite car. It's kind of sentimental. It's a write-off. It's going to be at every home show.
This guy's got 26 million people. I'm paying kind of to learn from him. And he's going to build a badass car. I'm just curious, how would you even start, like, if I wanted to blow up the garage door industry? What would be the thought process? How does the process work? Because there's anything and everything from spraying for bugs to gutters.
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