Brendan Kane

So Mr. Beast, I just hired that works for me full time. One of Mr. Beast's guys that was right underneath him. That was his creative guy. And he said, what do you think we spent on a video? I go, I have no idea. He goes, 1.3 million. He goes, we spent $40,000 on the thumbnail. He goes, I've got ways to do it at a fraction of a fraction of that cost.

So Mr. Beast, I just hired that works for me full time. One of Mr. Beast's guys that was right underneath him. That was his creative guy. And he said, what do you think we spent on a video? I go, I have no idea. He goes, 1.3 million. He goes, we spent $40,000 on the thumbnail. He goes, I've got ways to do it at a fraction of a fraction of that cost.

But one of the problems we had with Mr. Beast is as he got older, his audience is not really, we made a lot of money on swag and different things like that. I'm just curious, when you meet somebody, for example, me, I'm the home service expert. You know, I'm just curious, like, how do you kind of reverse engineer?

But one of the problems we had with Mr. Beast is as he got older, his audience is not really, we made a lot of money on swag and different things like that. I'm just curious, when you meet somebody, for example, me, I'm the home service expert. You know, I'm just curious, like, how do you kind of reverse engineer?

Because so many people are like, it's so funny because I send Blake, the guy that came from Mr. Beast, I send him goofy videos. I'm like, we could recreate this. It's funny. But I get off like MADHD. So I'm obviously like, I look at a lot of things that hit my algorithm and I'm like, this will get a lot of views. But then again, it's off brand.

Because so many people are like, it's so funny because I send Blake, the guy that came from Mr. Beast, I send him goofy videos. I'm like, we could recreate this. It's funny. But I get off like MADHD. So I'm obviously like, I look at a lot of things that hit my algorithm and I'm like, this will get a lot of views. But then again, it's off brand.

So like, what's the starting point when you work with somebody? I mean, what exactly do you do when you start working? You already need to work with somebody that's already gone viral and they're like, they actua girl or whatever, like what, well, how do you work?

So like, what's the starting point when you work with somebody? I mean, what exactly do you do when you start working? You already need to work with somebody that's already gone viral and they're like, they actua girl or whatever, like what, well, how do you work?

Yeah. So we work with people with no social media experience. Some of our biggest case studies are people coming in with no social media experience, no social presence, and then they blow up because sometimes it's a little bit easier to work with somebody without social media experience because you don't have to untrain bad patterns or behaviors or things that they believe to be true. Right. So

Yeah. So we work with people with no social media experience. Some of our biggest case studies are people coming in with no social media experience, no social presence, and then they blow up because sometimes it's a little bit easier to work with somebody without social media experience because you don't have to untrain bad patterns or behaviors or things that they believe to be true. Right. So

The way that we work with people is first getting them to understand that there is a formula in science to success. And that formula in science starts with understanding what we call a format. Other people may call it a series, but it's a storytelling structure that is repeatable. So a lot of people and probably a lot of things that you see is trend-based. So trend versus format.

The way that we work with people is first getting them to understand that there is a formula in science to success. And that formula in science starts with understanding what we call a format. Other people may call it a series, but it's a storytelling structure that is repeatable. So a lot of people and probably a lot of things that you see is trend-based. So trend versus format.

Trend is something that is very fleeting, meaning it only lasts for a few weeks or maybe a few months. Like if you think back to the ice bucket challenge, the ice bucket challenge was a trend. Does anybody do the ice bucket challenge today? No, because it died off.

Trend is something that is very fleeting, meaning it only lasts for a few weeks or maybe a few months. Like if you think back to the ice bucket challenge, the ice bucket challenge was a trend. Does anybody do the ice bucket challenge today? No, because it died off.

So then people are forced to keep repeating and finding new trends versus a format is a repeatable structure that you can repeat over and over and over again. So I'll give you an example of it. One of our clients, very little social media experience, was starting with 2,000 followers. He's a leather craftsman, so very niche expertise, sold leather goods like wallets, purses, things of that nature.

So then people are forced to keep repeating and finding new trends versus a format is a repeatable structure that you can repeat over and over and over again. So I'll give you an example of it. One of our clients, very little social media experience, was starting with 2,000 followers. He's a leather craftsman, so very niche expertise, sold leather goods like wallets, purses, things of that nature.

So we helped them design a format called Is It Worth It?, So it was a series where he'd buy a $500 Chanel handbag, deconstruct it on screen, and tell you whether it was worth the money that you were paying for it. So that format, he took from 2,000 followers to 2.5 million followers across all his social media channels. How many? 2.5 million.

So we helped them design a format called Is It Worth It?, So it was a series where he'd buy a $500 Chanel handbag, deconstruct it on screen, and tell you whether it was worth the money that you were paying for it. So that format, he took from 2,000 followers to 2.5 million followers across all his social media channels. How many? 2.5 million.

And in some instances, with his most expensive products, he can't even keep them off the shelf. He's selling it out. So we're using this repeatable series or structure that's tied to his specific expertise, his specific domains. where he can monetize. So everything that we do is, it's not about going viral for the sake of going viral.

And in some instances, with his most expensive products, he can't even keep them off the shelf. He's selling it out. So we're using this repeatable series or structure that's tied to his specific expertise, his specific domains. where he can monetize. So everything that we do is, it's not about going viral for the sake of going viral.