Brendan Kane
speaker
242 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Brendan Kane’s voice in public audio — every appearance, attributed to the second.
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Exactly. The reality is, though, in social media, nobody does that. Why? Because anybody can just pull out a phone, press record, and publish something. So they expect it to be so easy. And that's where all these frustrated people come in and say, oh, the algorithm's just suppressing my reach on purpose to get me to pay for it.
Facebook and YouTube and these companies don't make money off the person paying 10 bucks to boost a post. They make money off of businesses.
Ads.
Yeah, the people that are spending millions or tens of millions of dollars a month. Like that's where they make their real money. It's not off the average person paying 10 bucks to boost it. But that's in a nutshell where to start is first understand that there are storytelling structures out there. There's a lot of them.
Identify the one that you want to go after and then dissect the nuances that allow you to successfully use it versus unsuccessful uses of it.
I think the right answer is how do I become an influencer? to help this revenue stream. Like the leather guy is a perfect example. The fast and loud, the guy Richard Rawlings is fast and loud on the YouTube channel. It's beefing up cars, man. It's like, everyone wants to see what he's putting under the hood. And it's really cool. But he had a live TV show.
And a lot of these people, I think they're doing it backwards. Everybody wants to do a national day. You look at Bar Rescue, or you look at The Prophet with Marcus Limones. It's probably easier. I can tell you his show, The Richard Rawlings Show, is bigger on YouTube than it was. It's got more viewers on YouTube. Which way would you start?
If you had a really compelling type of format or I guess you would call it a structure, would you try to pitch it? Do you want to do self-publishing or do you want to get published by? How do you look at that?
Well, obviously, if you can get on TV, that's great. Yeah. But most people can't get on TV. And also, let me just say this. Being on TV is great. There was a journalist I work with, Katie Couric, and she came to me after going to Yahoo. And she was getting lost because she was going after 30 years of being on the Today Show. And the first thing I told her is go back to TV.
It's a lot easier because you get this habitual nature built up. But TV is also challenging once you get on there. It doesn't mean that they're going to hold the show or you own the underlying IP, your destiny is not in your own hands. Social media, you're in control of everything. But as we mentioned in the beginning, it's challenging. It is not easy.
The process is simple to follow, but it's very difficult to really break through because of all of this noise. Now, it can be done with the right approach, the right mindset, and the right strategy. From my perspective, social media
presents a much greater opportunity, a bigger opportunity from television, just because the numbers are so much bigger than you get with traditional television these days. So that's like, again, I'm never going to tell somebody not to go to TV if they can do it. But I think that the real question is, is, you know, am I going to be successful on social media? It seems so daunting and challenging.
Do you think if you're successful at social media, because I've seen a lot of these people that the show does want to pick you up, that they're like, man, you bring this massive following already. Yeah. You think that that gives you kind of- 100% it does.
Look at Mr. Beast just got paid $100 million from Amazon to do a TV show with them.
So yeah, there's a lot of examples.
So if you- Right, Sir Hands got a Netflix show out of it too. Freaking awesome, man.
I love this stuff. You don't even understand how much this made my day. Just you being on here. If you're going to pick something to go after, and this might not be a one size fits all, but if you had to say, because LinkedIn is becoming like, if you look at, I met Gary Vaynerchuk, we talked for a couple hours. And he's all about paid ads. He's like, it might take a hundred tries.
It might take a thousand tries to AB test, but you'll strike gold eventually. But he was just talking to me about virality and all these different things. But where was I going with this? He started out with the wine industry, but he would tell you LinkedIn is a good opportunity right now for the bank for your buck on paid.
But then one of my buddies just started going viral on X. I feel like TikTok is really cool. And I feel like there's a way to monetize it. It just seems like to me, like you're selling products. You got like an Amazon store that you're just kind of, everybody's saying I make $3,000 from home and I don't do a thing. I just kind of, I buy it here, sell it there, this arbitrage game.
But if you had to pick a social media and you wanted a business following, what would you look at? How do you pick what social media platforms you're going after? You just hit all of them.
Showing 81–100 of 242 · page 5 of 13
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