Brendan Kane
speaker
242 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Brendan Kane’s voice in public audio — every appearance, attributed to the second.
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Appearances
Why would they allow their competitor to say, go to TikTok on their platforms? It's your pay to play. I think, so you're, you mean in terms of somebody sponsored ads all the time or like, I just feel like it feels like stuff's always pushing you.
So if they're running ads, it's hopefully because they have a self-liquidating model going on. The same thing in your garage business. You spend X dollars to acquire a user and you know what your LTV is. That LTV is profitable. So you hope that's the case.
I can't definitively say that that is the element, but there's always kind of this arbitrage going on where each platform has really mastered the nuances of behavioral psychology to keep people on that platform longer. So I would suspect that, let's just say TikTok's running ads on Instagram or Facebook or YouTube to get people to download TikTok and use it.
They know if they're spending to get that person to download that app, that their models are trained to get them addicted to that platform and thus increase the likelihood that people will start going to TikTok rather than another platform.
My biggest pet peeve in the planet is these influencers who have never made it in the real world. And I made a joke the other day with a post. I said, the 20 year old life coach, the guy that's marriage coaches on his fourth divorce, they rent a Beamer or a Ferrari. They go to this place in LA and I'm still in the game.
I don't coach a lot of people, but I have this podcast and I talk about real life scenarios. What's the economy. You know, we're growing very, very rapidly. when there's less than 20% of the companies growing in home service, 80% are actually declining. I know that because I know the CRM data, because I know the largest CRMs.
and do you feel like there's a like responsibility of moral obligation that if you're gonna make someone go viral it needs to be like real information if they're informational i mean if someone's putting out like bad content i don't know i don't even know that makes sense but you know it feels like to me is like someone's going to be a coach and they're going to start selling products
like real estate, their stuff used to work, but now it doesn't. So they had to switch to like sell courses. What are your thoughts on that?
Yeah, I agree 100%. And if you look at the dedications of all three of my books are the exact same, and it's all about that I feel that there's people that have the ability to transform the world in a positive way, but their voices aren't being heard because they just don't have the knowledge and the expertise. But I think that there's definitely a lot of that issue.
And I think the issue expands beyond that of people looking at even just celebrities or people that are successful and looking at this kind of service level view of their life and automatically deeming that those people are happy just because they're showing this lifestyle, they're showing these trips and things of that nature.
In some ways, I think that's even a bigger problem because people are aspiring to look at the wealthiest people or the most successful people and just say, well, I'm not good enough because I don't have
that ferrari or not flying on that private jet or i'm not dating that model or things of that nature when both you and i know a majority of those people are miserable they're not happy they're on drugs they want to commit suicide i know that money ruins people 95 probably 99 percent i mean i'm making up stats here but the majority of people that make it and get that kind of money
They're not ready for it. They can't trust their friends. They get the fame. They can't go anywhere. They got the paparazzi following them. And I know they're not happy. I've met these people. They're literally depressed.
Yeah, so I think that there's a lot of problems with social media. At the flip side, I think that there's a lot of positives. There is. But it's like any type of media outlet that's been, even since the printing press was invented, there's very successful uses of it and unsuccessful uses of it.
The guy at School of Hard Knocks, he said, hey man, your video went very, very well. He said, would you be willing to come on? I got about 100 entrepreneurs to pay me a monthly fee to ask some of these people questions. I said, yeah, I'll do a session. And it was so quick. I just answered a question. I love Q&As. And I've got a lot of the answers because I've been through it.
Not because I'm special, but because I failed so many times. And he's like, I think his goal was get the views, get very big, and then monetize. And is there a way to monetize through the process or do you wait to get... There definitely is.
I would say, and you'll get this, there's a very big distinction between organic content and paid content. So paid content, you can go right for the pitch, right for the sale, right for the conversion. Organic content serves a completely different purpose. Organic content is to get people to know, like, and trust you. So again, going back to the Leather Craftsman, Tanner Leatherstein,
the is it worth it format deconstructing the $500 Chanel handbag, there's no calls to action in any of his content. What he's doing is he's sharing his expertise and breaking down whether these expensive leather goods are actually worth the amount of money that they're paying for it.
And what he's doing is the numbers are growing so big because he's just focused on how do I build a connection with that audience? How do I get to know who I am, trust me, like me? And they automatically want to take that next step. So for him, he just has a link in his bio and the traffic numbers are so big But at the same time, as you know, it's paid traffic.
The larger your organic audience goes, the bigger your retargeting audience builds off of that so that you can remarket to those people with direct response content. Now, in terms of calls to action and content, organic content, you can definitely do it. But my recommendation is master the organic without the call to action because then you're removing a variable that can drive down performance.
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