Brendan Kane

Exactly. The reality is, though, in social media, nobody does that. Why? Because anybody can just pull out a phone, press record, and publish something. So they expect it to be so easy. And that's where all these frustrated people come in and say, oh, the algorithm's just suppressing my reach on purpose to get me to pay for it.

Exactly. The reality is, though, in social media, nobody does that. Why? Because anybody can just pull out a phone, press record, and publish something. So they expect it to be so easy. And that's where all these frustrated people come in and say, oh, the algorithm's just suppressing my reach on purpose to get me to pay for it.

Facebook and YouTube and these companies don't make money off the person paying 10 bucks to boost a post. They make money off of businesses.

Facebook and YouTube and these companies don't make money off the person paying 10 bucks to boost a post. They make money off of businesses.

Ads.

Ads.

Yeah, the people that are spending millions or tens of millions of dollars a month. Like that's where they make their real money. It's not off the average person paying 10 bucks to boost it. But that's in a nutshell where to start is first understand that there are storytelling structures out there. There's a lot of them.

Yeah, the people that are spending millions or tens of millions of dollars a month. Like that's where they make their real money. It's not off the average person paying 10 bucks to boost it. But that's in a nutshell where to start is first understand that there are storytelling structures out there. There's a lot of them.

Identify the one that you want to go after and then dissect the nuances that allow you to successfully use it versus unsuccessful uses of it.

Identify the one that you want to go after and then dissect the nuances that allow you to successfully use it versus unsuccessful uses of it.

I think the right answer is how do I become an influencer? to help this revenue stream. Like the leather guy is a perfect example. The fast and loud, the guy Richard Rawlings is fast and loud on the YouTube channel. It's beefing up cars, man. It's like, everyone wants to see what he's putting under the hood. And it's really cool. But he had a live TV show.

I think the right answer is how do I become an influencer? to help this revenue stream. Like the leather guy is a perfect example. The fast and loud, the guy Richard Rawlings is fast and loud on the YouTube channel. It's beefing up cars, man. It's like, everyone wants to see what he's putting under the hood. And it's really cool. But he had a live TV show.

And a lot of these people, I think they're doing it backwards. Everybody wants to do a national day. You look at Bar Rescue, or you look at The Prophet with Marcus Limones. It's probably easier. I can tell you his show, The Richard Rawlings Show, is bigger on YouTube than it was. It's got more viewers on YouTube. Which way would you start?

And a lot of these people, I think they're doing it backwards. Everybody wants to do a national day. You look at Bar Rescue, or you look at The Prophet with Marcus Limones. It's probably easier. I can tell you his show, The Richard Rawlings Show, is bigger on YouTube than it was. It's got more viewers on YouTube. Which way would you start?

If you had a really compelling type of format or I guess you would call it a structure, would you try to pitch it? Do you want to do self-publishing or do you want to get published by? How do you look at that?

If you had a really compelling type of format or I guess you would call it a structure, would you try to pitch it? Do you want to do self-publishing or do you want to get published by? How do you look at that?

Well, obviously, if you can get on TV, that's great. Yeah. But most people can't get on TV. And also, let me just say this. Being on TV is great. There was a journalist I work with, Katie Couric, and she came to me after going to Yahoo. And she was getting lost because she was going after 30 years of being on the Today Show. And the first thing I told her is go back to TV.

Well, obviously, if you can get on TV, that's great. Yeah. But most people can't get on TV. And also, let me just say this. Being on TV is great. There was a journalist I work with, Katie Couric, and she came to me after going to Yahoo. And she was getting lost because she was going after 30 years of being on the Today Show. And the first thing I told her is go back to TV.

It's a lot easier because you get this habitual nature built up. But TV is also challenging once you get on there. It doesn't mean that they're going to hold the show or you own the underlying IP, your destiny is not in your own hands. Social media, you're in control of everything. But as we mentioned in the beginning, it's challenging. It is not easy.

It's a lot easier because you get this habitual nature built up. But TV is also challenging once you get on there. It doesn't mean that they're going to hold the show or you own the underlying IP, your destiny is not in your own hands. Social media, you're in control of everything. But as we mentioned in the beginning, it's challenging. It is not easy.