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Brendan King

๐Ÿ‘ค Speaker
244 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Now we've, you know, we only had a couple of products in there that we built this, this, uh, this year we've,

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

introduced our marketplace, which we released in February, which brings in third party vendors.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So we've got, you know, other people that even compete with us.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Like we've got Yext as a listing solution inside of our marketplace.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

And so we're adding in, we've got about 45 products in there.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So now we're going to be able to increase, you know, beyond just adding new customers, we can increase the penetration to existing customers.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So when we asked those 1100 resellers, how many small businesses do you guys, you know, have that you're selling to today, traditional stuff?

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

And they tell us and we add it up and it's about 10 million.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

But yet we're only marketing to 700,000.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So there's a huge room for us to penetrate our existing customers.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

No, there's not costs.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

I would say that we've done that on purpose.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We've invested heavily in R&D.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We've got a team of 100.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So we can totally control that.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

I could be profitable tomorrow.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Well, we're very close right now to being profitable.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So we're not earning a ton of cash.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We're

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We're right where we need to be.