Brendan King

There's a lot of advantages to being in a place where we're about 350,000 people here.

We've got a good university.

We don't have to compete with a ton of people.

We kind of have become the place for a tech sort of space.

Yeah, that's right.

That's good.

We're an R and D, right?

So we're a little, we're a little heavy on R and D compared to some companies, our size, but yeah.

Well, I mean, I think LTV to CAC is probably my, is probably the best thing that we like to follow.

Um, you know, you know, for us as a, as a component, but, um,

100%.

100%.

So, we wanted to, you know, we don't,

We haven't been like most companies where we have a lot of cash and we can't run directly into a, you know, I see these guys spending money running into a brick wall without slowing down.

And we're in Canada and it's not as easy to raise money as it is in some other places.

So we really, really wanted to make sure that we had a repeatable, scalable sales model before we do that.

So right now we're actually considering that.

uh, scaling up, um, and, uh, and going for it, maybe taking around and, and, uh, and doing exactly that.

Cause we really do believe we have that scalable repeatable process, but we want it to, to get there.

You know, we've, it's been an evolution for us from a point solution provider to a platform that does start charging subscriptions.