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Brendan King

๐Ÿ‘ค Speaker
244 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

But, you know, we've been going for a number of years now.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We have many of our customers we started with.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

But the LTV is somewhere around $750,000 on those.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

All the way down, you know, if I blend it across everything, we're going to get LTVs in the $260,000 range.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We count on those big ones, and some of the small ones, it's about $2,600 on the CAC for the small agents.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Even including our success retention costs.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So, you know, actually, the payback period right now is about eight months.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

And there's a couple of ways that we do that.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

The ways that we there's two.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

First off, we started to we always charge a setup fee and we don't waive that anymore.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So how big is it?

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Fifteen hundred bucks.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So you're going to get the setup fee.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

And then the other thing we've done is we've started to sell contracts yearly at a discount.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

And so we're starting to get some cash up front that we can use to bridge that.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

In fact, this year, we want to get to a place where we're cash flow neutral.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So we're not, maybe not even a positive, but close.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

No, we have a few in the U.S.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We've got somebody in San Diego, and we've got someone in Seattle.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

But out of the 250 folks, I'd say 235 are in Saskatoon.