Brendan King

So overall, our LTV to CAC is really, really good.

We're running 18 to 1 right now on our LTV to CAC.

So I like to segment LTV.

our our businesses into cohorts so we have you know a core a cohort that pays us more than 20 000 an annual contract value is about 83 of our revenue and those guys will have a ltd somewhere in the you know they're they're all the lifetime's huge in fact we used to cap it when we measured this because it was you know just going to what'd you cap it at we counted at 10 years yeah um

But, you know, we've been going for a number of years now.

We have many of our customers we started with.

But the LTV is somewhere around $750,000 on those.

All the way down, you know, if I blend it across everything, we're going to get LTVs in the $260,000 range.

We count on those big ones, and some of the small ones, it's about $2,600 on the CAC for the small agents.

Even including our success retention costs.

So, you know, actually, the payback period right now is about eight months.

And there's a couple of ways that we do that.

The ways that we there's two.

First off, we started to we always charge a setup fee and we don't waive that anymore.

So how big is it?

Fifteen hundred bucks.

So you're going to get the setup fee.

And then the other thing we've done is we've started to sell contracts yearly at a discount.

And so we're starting to get some cash up front that we can use to bridge that.

In fact, this year, we want to get to a place where we're cash flow neutral.