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Brendan King

๐Ÿ‘ค Speaker
244 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So for 15 bucks a month and they in turn sell that.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So that's what they pay us for the second order revenue and the products that they sell to those small businesses.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Your average per month is wrong.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

I'm saying how much is subscription versus how much is the second order revenue.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

I see.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Yes.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

And I might've, I might've misled you on the first order because I,

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

the subscription revenue is, is, uh, is, you know, is I think about 500,000 bucks a month.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So you're, you're, you're only capturing the, uh, the, the second order revenue is much bigger.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We're, you know, right now we're just, you know, we're about, uh, we're going to hit $2 million in AR and, and,

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Yeah, it's really interesting.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So, you know, we have two kinds of churn.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So we have our churn for our enterprise customer, which is these media companies and agencies.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

And so that churn is low.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

We're about low.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

It can always be lower, but we're about 10% on a yearly basis.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

That's in terms of logo churn.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Revenue churn is under 5%.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

Okay.

SaaS Interviews with CEOs, Startups, Founders
925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

So, and generally speaking, so we sign these agencies, they pass the subscription.