Brendon Burchard
👤 SpeakerAppearances Over Time
Podcast Appearances
It freaked me out.
It had nothing to do with my childhood, had nothing to do with my spirituality, had nothing to do with my values.
It was just like, people have a preference of problem complexity and that is most people's ceiling.
Interesting.
The complexity ceiling, really.
Yeah, that's the non-negotiable.
They don't care if it seems easy.
We read all these like little books on habits, like do this little habit, do this little habit, this tiny habit, incremental habit, atomic habit, all these, they're great.
Except they sold this story to the world that like, oh, you know, make it easy for yourself.
The way to have a great habit is to make it easy.
I'm like, go talk to high performers.
Is it easy?
Did you set it up to try to be easy?
They're like, no, actually, I kind of did it the hard way and bumbled in.
The non-negotiable is...
They don't tell themselves it should be easy.
They don't expect it to be easy.
They honor the struggle.
They go, I know what I'm going after is impossible, is hard.
No one's done it before.