Brendon Burchard

You should have seen how he looked at me. People continue to laugh at you.

You should have seen how he looked at me. People continue to laugh at you.

Just stop pretending those are going to go away. Doubt's not the problem. Stopping is. A lot of people have doubt, but they keep going. If doubt becomes a signal to stop, you'll always fail. If doubt is a signal to learn and to try again, now you're in the scientific method and you win. So doubt should be a signal to learn and to try something new.

Just stop pretending those are going to go away. Doubt's not the problem. Stopping is. A lot of people have doubt, but they keep going. If doubt becomes a signal to stop, you'll always fail. If doubt is a signal to learn and to try again, now you're in the scientific method and you win. So doubt should be a signal to learn and to try something new.

But even doubt's not the problem, catastrophizing is a problem. What does that mean? Catastrophizing. is where a lot of learned helplessness comes from. It's where you worry about ruin in your life, which is one of the great fears we have as humans. If I do this, I'll be ruined. I'll be ruined. Everything will go away and they'll reject me and I won't be able to handle it.

But even doubt's not the problem, catastrophizing is a problem. What does that mean? Catastrophizing. is where a lot of learned helplessness comes from. It's where you worry about ruin in your life, which is one of the great fears we have as humans. If I do this, I'll be ruined. I'll be ruined. Everything will go away and they'll reject me and I won't be able to handle it.

So I'll be inadequate too. And so here's what, write this down. If you ever want to understand your negative thinking, write this acronym I'm going to give you down. ZAPS. Z-A-P-S. You guys will be having success, and then you'll zap yourself. And when you zap yourself, you'll stop. Zap, Z-A-P-S. The Z stands for zoom in. Problem happens, you zoom in on it. Difficulty, you zoom in on it.

So I'll be inadequate too. And so here's what, write this down. If you ever want to understand your negative thinking, write this acronym I'm going to give you down. ZAPS. Z-A-P-S. You guys will be having success, and then you'll zap yourself. And when you zap yourself, you'll stop. Zap, Z-A-P-S. The Z stands for zoom in. Problem happens, you zoom in on it. Difficulty, you zoom in on it.

You failed, you zoom in on it. They made fun of you, you zoom in on it. Then the A is you attach self. You attach identity to the problem. You attach identity to the ruin. The failure. Yes, I am the failure. Now it's not just a bad thing happened. I'm impacted by it. I am. You zoom in on what's wrong. You got to stop that. You got to zoom in on what's possible. You got to zoom in on blessings.

You failed, you zoom in on it. They made fun of you, you zoom in on it. Then the A is you attach self. You attach identity to the problem. You attach identity to the ruin. The failure. Yes, I am the failure. Now it's not just a bad thing happened. I'm impacted by it. I am. You zoom in on what's wrong. You got to stop that. You got to zoom in on what's possible. You got to zoom in on blessings.

You got to zoom in on grace. You got to open up that perspective. You got to open up that aperture. So you zoom in on what's wrong. You attach personality or identity to the problem. Then P is... then you punish yourself. Oh, man. I used to do that all the time. Yeah, you punish yourself. You shut yourself down. You speak terribly to yourself. Procrastination is punishment. Drugs, alcohol.

You got to zoom in on grace. You got to open up that perspective. You got to open up that aperture. So you zoom in on what's wrong. You attach personality or identity to the problem. Then P is... then you punish yourself. Oh, man. I used to do that all the time. Yeah, you punish yourself. You shut yourself down. You speak terribly to yourself. Procrastination is punishment. Drugs, alcohol.

Drugs, alcohol, abuse. Whatever. Neglect. All of these things you punish yourself, you neglect. And you don't just punish yourself with the bad, you neglect yourself from the good.

Drugs, alcohol, abuse. Whatever. Neglect. All of these things you punish yourself, you neglect. And you don't just punish yourself with the bad, you neglect yourself from the good.

That's right. Yeah. And then S is now you shame yourself or you shrink the size of your visions. And so one problem happened. and you zapped into it so much that now you're playing small. And the problem is this is just a mental pattern. This is not like esoteric what we're talking about. It's a mental pattern. It's a pattern of negative thinking, but it's very specific.

That's right. Yeah. And then S is now you shame yourself or you shrink the size of your visions. And so one problem happened. and you zapped into it so much that now you're playing small. And the problem is this is just a mental pattern. This is not like esoteric what we're talking about. It's a mental pattern. It's a pattern of negative thinking, but it's very specific.

It is catastrophizing where you feel like things, you'll be ruined or rejected so much in the future that there's no point in proceeding today. And I will tell you, and this is a lesson I had to learn, I actively coach four billionaires. And so these are people I talk to every week. It's a million dollars a year. I had to work up to that. I was the broke kid three miles from here.

It is catastrophizing where you feel like things, you'll be ruined or rejected so much in the future that there's no point in proceeding today. And I will tell you, and this is a lesson I had to learn, I actively coach four billionaires. And so these are people I talk to every week. It's a million dollars a year. I had to work up to that. I was the broke kid three miles from here.

We'll tell that story. But the one thing that I learned from them, it's actually maybe everyone knew it, but I didn't. Their number one trait is assertiveness. Assertiveness? Yeah. They assert themselves into situations because they believe they'll figure it out.

We'll tell that story. But the one thing that I learned from them, it's actually maybe everyone knew it, but I didn't. Their number one trait is assertiveness. Assertiveness? Yeah. They assert themselves into situations because they believe they'll figure it out.