Brendon Burchard

Totally.

But I'm not going to eat sugar all day.

Yeah, and in performance, what I found out is like our preferences are our ceiling.

Most people have a way they prefer their life to be.

And more importantly, there's some very specific things we'll talk about preferences that prevent them from even trying.

So for example, everybody listening right now, you have a preference and you've had your entire life, whether you're conscious or unconscious, you had a preference of how much problem complexity you wanted to take on.

Elon Musk goes, I'm willing to take on the problem of going to Mars.

And running a car company and doing this.

Yes.

I will take on this much problem complexity.

I prefer hard problems.

I prefer complex multivariant problems.

Other people that go, you know what?

I like no problems.

No problem people never become great.

Other people, they go, you know, I just want this one problem or this two problem, but they're not going to go very far.

I'll give you an example.

You know, when I was learning math in elementary school, I was great.

I was getting A's.

When we got into like algebra trig two and three, I didn't like the complexity of using the calculator to figure this out and this multi-step problem solving.