Brendon Burchard
👤 SpeakerAppearances Over Time
Podcast Appearances
When you read Jeff Bezos' investor's letters, when you listen to Elon Musk, when you listen to Jensen, you know, in NVIDIA, it's like, NVIDIA is like,
It's supposed to be hard.
It's supposed to be brutal.
That's why you're achieving greatness.
You're taking on problems that most people were like, I don't want to solve that.
Detroit did not want to solve electric vehicles.
It was too hard of a problem.
In their system, it was not elegant.
So Detroit said, I guess we're not going to do that.
And Tesla rolled in.
And so you can really look back at your life and go,
Where did I really struggle?
Where did I really fail?
Where did it not go well?
And I promise you, you had a preference.
I don't want to take on problems that hard.
Second thing they did in terms of preferences.
We all have people preferences.
We have people preferences in depth and frequency and volume.
Let me give you an example.