Brent Pease

I mean, it took us almost a year to learn how to help our first person.

It was nine months before we helped a single family.

And what we really learned was that it's kind of everything we've talked about, that just getting out there and taking that first step or the next step was really what it took.

So like our original marketing plan was, well, people can see what we do.

Cancer research is an incredibly important topic.

There's several nonprofits built around that or in that world.

But it's really hard sometimes as an end user, if you've not had cancer in your life, to understand how that works.

It's really easy to see how we work.

And so our original plan was we have to race once a month, minimum.

So there's years where we did 16, 18, 20 races in a year because we were racing more than once a month.

And that created a conversation.

What was that?

What were they doing?

And then as they would reach out, Kyle and I would take every phone call.

The email or the phone call would come in and we would take it and we would talk to them and it would slowly expand to when we walk into an event now, we have a team that can go to schools and go to other businesses that serve the population of people living with disability.

But it's really the same thing is come look at what we do and I can show you and I can show you the benefit of it.

And so that's been a really wonderful experience because as we talk about being able to step back and see the mountain, like when I can walk into a race and look around, I see the fruits of 15 years of work, of just daily like,

You got an email, you got to take the email.

You got the phone call, you got to take the phone call.

Because that's the next one that might really kind of show that this idea is truly a business that is, you know, able to thrive and serve.