Brenton Sanderson

So anything that's vague or purely negative is...

it just loses impact really quickly so motivation i think used to be around you know will i get selected fear of failure the coach approval whereas today it's a lot more purpose-based enjoyment growth identity the personal brand it carries a lot more weight so if footballers now the modern day footballers if they don't see the meaning in what they're doing

the effort drops off really fast.

So I talked about communication.

That's really important.

Coaches used to switch off between sessions.

But now that we've got mobile phones now, video feedback, so footballers really expect an ongoing connection.

So you've just got to check in more, more feedback, more vision.

And unfortunately, silence can be interpreted as being ignored.

So that's, I think, how players see coaching now.

And we've just seen the Michael Voss press conference.

I think now we have to have a higher awareness around mental health.

So 20 years ago, I was told, toughen up.

That was a lot more common back then.

But now coaches have to be, you know, the well-being of their players, psychological safety.

You have to do that without lowering standards and behaviours.

That's the real talent.

That's the modern-day coaching talent.

That's a tricky one.

But also, too, I think this generation, they often expect a lot more clarity, a lot more opportunity early.