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Chapter 1: What personal insights does Brenton Sanderson share about coaching?
Strategy 2026, with a little personal edge before we start. The Bulldogs and the Sydney Swans and Essendon and Collingwood. I was a little bit shocked, Britton Sanderson, to learn that Baldwin lost by more than 100 points.
Yeah, me too.
Chapter 2: What were the surprising results from recent games involving the Bulldogs and Swans?
I was shocked too, Jared. I actually felt like someone grabbed two house bricks and just bashed me in the head with them. But yeah, normally, I mean, this is not the first time you know, a side's lost by 100 points, but it shouldn't happen to the club that I'm involved with. We're, you know, very proud. I know every club would say that, but yeah, I've been searching for answers too.
I've had a really tough couple of days really. I've asked for a lot of advice from a lot of people, a lot of coaches, a lot of ex-players, even the principal at Bentone Grammar. I've sought his advice on how I should handle this, but it's... It was a game that we just went from bad to worse, unfortunately, and that's the beauty of footy, though. You butter up again this week.
So we know a lot of community coaches listen to this segment, and this is very generous of you to offer to do this, but we thought we'd try to have a work through the case studies. How do you deal with it?
Yeah, the coach has to take most responsibility for a performance like that. And I know people will say, how much is the players and how much is the coaches? And I think, I mean, the rough percentage is probably 50-50. And I always watch the big losses. And we are lucky we get the press conferences from the AFL coaches.
I always watch the big losses with interest because I think coaches often make mistakes is when teams win, they say we won and when teams lose badly, they say they lost. So I think you must accept responsibilities for the outcome and I think a coach should assume about 50% and then I guess you handle over the ownership to the players for the other 50%.
So do you say that with your players? Do you try to lay out your own failings before you get to the business of what happened on the field?
Yeah, so to be really open, what I talked about on Tuesday night was the part that I don't think on reflection that I organized enough practice games for our boys in the preseason. I thought we missed the opportunity there. I've probably accepted that the intensity of training has been below standards. And I've probably accepted some behaviors and a bit of a cultural shift within the club.
And sometimes these are just little small changes which end up being quite big. I also train as one club. So we train every Tuesday and Thursday night with the seniors and the reserves and the under-19s all together, where potentially maybe we should have been focusing on just the ā I'll just take the senior group, the reserves coach takes the reserves, and so on.
And I've got a very relaxed attitude. How I coach is ā not that I'm one of the boys, but I ā I like to have fun. I like to have the enjoyment factor, and I'm not one of those authoritative type coaches that yells and screams.
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Chapter 3: How do coaches handle criticism after a significant loss?
Um, and that's the thing. I just let them watch. Um, it's pretty quiet, just show the vision and just rolled through. So the vision doesn't lie. So you can tell players things and they might believe you or not, but when you see the vision. So, yeah. And then we went out and had a really hard training session. So, you know, that old. That old mantra, put the mouth guards in, let's go.
It wasn't that extreme, but yeah, we tried with a lot more purpose. So we trained contested drills, high intensity, a lot of collisions. So you open yourself up to risk of injury, but you must replicate match conditions and that intensity of training. And interestingly, after the session, a lot of boys did say, I actually preferred training like that.
I actually enjoyed that more than the way we have been training. So we tried to replicate that, um, that really hard aggressive style that's required to play really strong senior men's footy.
All right, so this will be an ongoing lesson for you for all the years that you have coached. If you're a coach now of a group of young men, in all that you've sort of filtered across this week, what would you pass on?
It's changed a lot. So I started 20 years ago, 2006, and I think 20 years ago, coaching leaned heavily on authority. It was that because I said so. Um, it did carry a lot of weight, but I think today's footballers respond a lot better to explain decisions and shared ownership. Um, so they still respect expertise, but they want to understand why it's, it's a lot more around that.
And there, there are a lot more willing to ask questions. Um, and I think now the good coaches are the facilitators more than the dictators, if that makes sense. So, I mean, I think the older models, um, it was a lot more blunt. So, um, It was blunt criticism, but now feedback needs to be more specific, constructive, and very much more tailored to the individual.
And I know a lot of people will cringe when they're listening to this, but it's modern management, I guess. So yeah, I just think this group now that we're coaching, they've grown up with really constant feedback loops. So anything that's vague or purely negative is...
it just loses impact really quickly so motivation i think used to be around you know will i get selected fear of failure the coach approval whereas today it's a lot more purpose-based enjoyment growth identity the personal brand it carries a lot more weight so if footballers now the modern day footballers if they don't see the meaning in what they're doing the effort drops off really fast.
So I talked about communication. That's really important. Coaches used to switch off between sessions. But now that we've got mobile phones now, video feedback, so footballers really expect an ongoing connection. So you've just got to check in more, more feedback, more vision. And unfortunately, silence can be interpreted as being ignored. So that's, I think, how players see coaching now.
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Chapter 4: What strategies are essential for a successful coaching approach today?
And I said to the principal, Andy Mueller at Mentone Grammar, in what professional environment now can you talk to your staff like a coach, like Adam Kingsley did? And he's awesome. He's such a great coach, but it's unfortunately now that doesn't sit well with young players, you know, to be constantly yelled at. It just, it's not what we see often with the modern coaching.
Saturday's a big day then.
Yeah, where we've got to get back to our best. And that's the beauty of footy is if you have a loss, you've got seven days to make sure you get back to your best footy.
Bit of a case study of modern coaching after a big defeat with Brenton Sanderson. Waitley on SEN. Strategy 2026 with Brenton Sanderson. Let's look at a couple of games. Sando, beginning tonight with the Bulldogs and the Swans. So outside of the injuries, which have been discussed at length, what would Luke Beveridge's focuses have been this week?
Yeah, I think the big issue, and we all know it, is they are still giving up big scores. So while it's happening, their defensive transition is breaking down again. The ball movement also too. I mean, they're so aggressive with ball in hand, which is great. But at the moment, those turnovers can't be protected behind the ball.
And we know we, we spoke about the injuries, but the disruption in, in, in their, in their back half. And different parts of the ground is really exposing them. So that's the danger because against Sydney, this is really dangerous. Swans forwards are working really well in a system. They're working really well in isolation.
So they're going to expose the Western Bulldogs if they can get the ball quickly through the corridor as they've been doing the Swans.
And the Swans have such momentum. So how do they continue that?
yeah that's the thing the swans now they're just so well drilled they're confident they're really balanced across all lines i think their biggest challenge is going to be how do they maintain these high standards so that ball movement from half back they're attacking the corridor they're running carry forward handball um and they're backing that up with really strong at body pressure against the opposition and their defensive system is as good as anyone's at the moment so they'll look to continue to punish western bulldogs um
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