Bret Taylor

So we're essentially helping companies build their branded AI agent for all parts of their customer experience. The reason why I think this is a really exciting area for our customers and for me personally, is that I think we're in the era of conversational software.

So we're essentially helping companies build their branded AI agent for all parts of their customer experience. The reason why I think this is a really exciting area for our customers and for me personally, is that I think we're in the era of conversational software.

So we're essentially helping companies build their branded AI agent for all parts of their customer experience. The reason why I think this is a really exciting area for our customers and for me personally, is that I think we're in the era of conversational software.

So I remember when in 2007, when when Steve Jobs announced this and I'm guessing you were 11 then based on our previous conversation. So you may not remember it as vividly as I do. I remember it well, Brad. OK, good. I remember this. That's good.

So I remember when in 2007, when when Steve Jobs announced this and I'm guessing you were 11 then based on our previous conversation. So you may not remember it as vividly as I do. I remember it well, Brad. OK, good. I remember this. That's good.

So I remember when in 2007, when when Steve Jobs announced this and I'm guessing you were 11 then based on our previous conversation. So you may not remember it as vividly as I do. I remember it well, Brad. OK, good. I remember this. That's good.

Yeah, it was mind blowing. It really was. What's interesting though is in the corporate world, the dominant smartphone at the time was the Blackberry. And if you talk to anyone who had a Blackberry, they'd be like, there is no way I'm going to ever type on a touchscreen. The Blackberry keyboard is and was beloved. People still talk about how efficient they were with it.

Yeah, it was mind blowing. It really was. What's interesting though is in the corporate world, the dominant smartphone at the time was the Blackberry. And if you talk to anyone who had a Blackberry, they'd be like, there is no way I'm going to ever type on a touchscreen. The Blackberry keyboard is and was beloved. People still talk about how efficient they were with it.

Yeah, it was mind blowing. It really was. What's interesting though is in the corporate world, the dominant smartphone at the time was the Blackberry. And if you talk to anyone who had a Blackberry, they'd be like, there is no way I'm going to ever type on a touchscreen. The Blackberry keyboard is and was beloved. People still talk about how efficient they were with it.

But you fast forward 10 years and 100% of those people had iPhones in their pocket. Why was that? The reason was the multi-touch interface in the iPhone, plus all the benefits afforded by having a big touchscreen from having a full featured web browser to be able to watch media.

But you fast forward 10 years and 100% of those people had iPhones in their pocket. Why was that? The reason was the multi-touch interface in the iPhone, plus all the benefits afforded by having a big touchscreen from having a full featured web browser to be able to watch media.

But you fast forward 10 years and 100% of those people had iPhones in their pocket. Why was that? The reason was the multi-touch interface in the iPhone, plus all the benefits afforded by having a big touchscreen from having a full featured web browser to be able to watch media.

We crossed a quality threshold where it was actually effective enough relative to the BlackBerry keyboard that everyone said, this is just better. We're just going to adopt it. And now we have more smartphones in the world than people.

We crossed a quality threshold where it was actually effective enough relative to the BlackBerry keyboard that everyone said, this is just better. We're just going to adopt it. And now we have more smartphones in the world than people.

We crossed a quality threshold where it was actually effective enough relative to the BlackBerry keyboard that everyone said, this is just better. We're just going to adopt it. And now we have more smartphones in the world than people.

And I think if you measure what percentage of human computer interactions are coming from smartphones, touchscreens today versus mice and keyboard, it's got to be 95% plus. I think with GPT-4, we crossed that quality threshold of effectiveness with conversational AI, meaning you can now have a conversation with a computer and it actually works. It understands nuance. It understands sarcasm.

And I think if you measure what percentage of human computer interactions are coming from smartphones, touchscreens today versus mice and keyboard, it's got to be 95% plus. I think with GPT-4, we crossed that quality threshold of effectiveness with conversational AI, meaning you can now have a conversation with a computer and it actually works. It understands nuance. It understands sarcasm.

And I think if you measure what percentage of human computer interactions are coming from smartphones, touchscreens today versus mice and keyboard, it's got to be 95% plus. I think with GPT-4, we crossed that quality threshold of effectiveness with conversational AI, meaning you can now have a conversation with a computer and it actually works. It understands nuance. It understands sarcasm.

And as a consequence, if you fast forward four or five years, when you're interacting with any of the consumer brands you work with, your insurance company, your phone company, you will probably be having a conversation with an AI more than you'll be clicking around on a website or clicking around on an app.

And as a consequence, if you fast forward four or five years, when you're interacting with any of the consumer brands you work with, your insurance company, your phone company, you will probably be having a conversation with an AI more than you'll be clicking around on a website or clicking around on an app.