Bret Taylor

And as a consequence, if you fast forward four or five years, when you're interacting with any of the consumer brands you work with, your insurance company, your phone company, you will probably be having a conversation with an AI more than you'll be clicking around on a website or clicking around on an app.

And just like mobile apps didn't replace websites, they just sort of took a number of use cases away from them. If you think about when you go to your bank, your bank's website versus the app on your phone. I don't think conversational agents will replace apps and websites, but I do think that every company will need one.

And just like mobile apps didn't replace websites, they just sort of took a number of use cases away from them. If you think about when you go to your bank, your bank's website versus the app on your phone. I don't think conversational agents will replace apps and websites, but I do think that every company will need one.

And just like mobile apps didn't replace websites, they just sort of took a number of use cases away from them. If you think about when you go to your bank, your bank's website versus the app on your phone. I don't think conversational agents will replace apps and websites, but I do think that every company will need one.

We like to say like in 1995, the way you existed digitally as a business to have a website in 2025, the way you will exist digitally is to have an agent. So in the context of Sierra, in the context of that word agent, we're trying to enable companies to build their own, the one with their brand on it that does everything that their customers want to do.

We like to say like in 1995, the way you existed digitally as a business to have a website in 2025, the way you will exist digitally is to have an agent. So in the context of Sierra, in the context of that word agent, we're trying to enable companies to build their own, the one with their brand on it that does everything that their customers want to do.

We like to say like in 1995, the way you existed digitally as a business to have a website in 2025, the way you will exist digitally is to have an agent. So in the context of Sierra, in the context of that word agent, we're trying to enable companies to build their own, the one with their brand on it that does everything that their customers want to do.

And really in the fullness of that vision, if you think about everything you can do on a company's website, it's amazing. It's pretty expansive. It isn't just about automating something that exists and helping with customer service. So that's a meaningful part of it.

And really in the fullness of that vision, if you think about everything you can do on a company's website, it's amazing. It's pretty expansive. It isn't just about automating something that exists and helping with customer service. So that's a meaningful part of it.

And really in the fullness of that vision, if you think about everything you can do on a company's website, it's amazing. It's pretty expansive. It isn't just about automating something that exists and helping with customer service. So that's a meaningful part of it.

We really think this is a new category of digital experience and companies will and do want to be present in this world of conversational AI, but it's very hard to do. And that's why we're building a solution to facilitate it.

We really think this is a new category of digital experience and companies will and do want to be present in this world of conversational AI, but it's very hard to do. And that's why we're building a solution to facilitate it.

We really think this is a new category of digital experience and companies will and do want to be present in this world of conversational AI, but it's very hard to do. And that's why we're building a solution to facilitate it.

I think chat and voice and multimodality, I think the reason why I think conversational AI is a meaningful form factor is because it's low friction. So if you look at the use of WhatsApp around the world, this means that you can essentially exist as a business in WhatsApp and be a completely full featured customer experience.

I think chat and voice and multimodality, I think the reason why I think conversational AI is a meaningful form factor is because it's low friction. So if you look at the use of WhatsApp around the world, this means that you can essentially exist as a business in WhatsApp and be a completely full featured customer experience.

I think chat and voice and multimodality, I think the reason why I think conversational AI is a meaningful form factor is because it's low friction. So if you look at the use of WhatsApp around the world, this means that you can essentially exist as a business in WhatsApp and be a completely full featured customer experience.

If you think about CarPlay, which if you've tried to use apps while driving your car and using CarPlay, it's fairly limited, right? But now imagine that you can have a full productive experience on your commute into work. You look at five or ten years ago when Alexa was exploding and everyone was putting smart speakers on their kitchen counters. We have them in our house as well.

If you think about CarPlay, which if you've tried to use apps while driving your car and using CarPlay, it's fairly limited, right? But now imagine that you can have a full productive experience on your commute into work. You look at five or ten years ago when Alexa was exploding and everyone was putting smart speakers on their kitchen counters. We have them in our house as well.

If you think about CarPlay, which if you've tried to use apps while driving your car and using CarPlay, it's fairly limited, right? But now imagine that you can have a full productive experience on your commute into work. You look at five or ten years ago when Alexa was exploding and everyone was putting smart speakers on their kitchen counters. We have them in our house as well.

All of a sudden, you're right now for our family, that's getting the weather turning on music, right? That type of thing. Imagine that was a full featured computer and you could order an Uber, you could check your calendar, you could