Bret Taylor

All of a sudden, you're right now for our family, that's getting the weather turning on music, right? That type of thing. Imagine that was a full featured computer and you could order an Uber, you could check your calendar, you could

All of a sudden, you're right now for our family, that's getting the weather turning on music, right? That type of thing. Imagine that was a full featured computer and you could order an Uber, you could check your calendar, you could

you know follow up on an email while you're making your coffee having these conversational experiences both text voice well i'm not arguing that it is the perfect form factor for every experience but just like the the same way i don't know what percentage of your email you type on your phone versus your Probably 90 plus percent.

you know follow up on an email while you're making your coffee having these conversational experiences both text voice well i'm not arguing that it is the perfect form factor for every experience but just like the the same way i don't know what percentage of your email you type on your phone versus your Probably 90 plus percent.

you know follow up on an email while you're making your coffee having these conversational experiences both text voice well i'm not arguing that it is the perfect form factor for every experience but just like the the same way i don't know what percentage of your email you type on your phone versus your Probably 90 plus percent.

And you wouldn't say it's because typing on your phone is easier than typing on your keyboard. It's a convenience thing. And so my point on going through those different form factors of being in your car, being in your kitchen, you know, being in WhatsApp and not having to install an app, those things, like I think, consumer experiences are driven by convenience and lowering friction.

And you wouldn't say it's because typing on your phone is easier than typing on your keyboard. It's a convenience thing. And so my point on going through those different form factors of being in your car, being in your kitchen, you know, being in WhatsApp and not having to install an app, those things, like I think, consumer experiences are driven by convenience and lowering friction.

And you wouldn't say it's because typing on your phone is easier than typing on your keyboard. It's a convenience thing. And so my point on going through those different form factors of being in your car, being in your kitchen, you know, being in WhatsApp and not having to install an app, those things, like I think, consumer experiences are driven by convenience and lowering friction.

And my thesis is just like touchscreens have come to dominate our experience with computers because of convenience. You can have a conversation in so many different places. You don't need an instruction manual. I think it will be the main way we work with computers.

And my thesis is just like touchscreens have come to dominate our experience with computers because of convenience. You can have a conversation in so many different places. You don't need an instruction manual. I think it will be the main way we work with computers.

And my thesis is just like touchscreens have come to dominate our experience with computers because of convenience. You can have a conversation in so many different places. You don't need an instruction manual. I think it will be the main way we work with computers.

It certainly seems feasible, but I temper that with if you look at the past 15 years of consumer electronics innovation, how many companies, including the ones that make smartphones, have tried to make devices that replaced or augmented the phone unsuccessfully. This device here, this phone... It's so good at so many things and everyone already has one.

It certainly seems feasible, but I temper that with if you look at the past 15 years of consumer electronics innovation, how many companies, including the ones that make smartphones, have tried to make devices that replaced or augmented the phone unsuccessfully. This device here, this phone... It's so good at so many things and everyone already has one.

It certainly seems feasible, but I temper that with if you look at the past 15 years of consumer electronics innovation, how many companies, including the ones that make smartphones, have tried to make devices that replaced or augmented the phone unsuccessfully. This device here, this phone... It's so good at so many things and everyone already has one.

It's essentially completely removed the market for almost every other type of consumer device. So in the short term, my intuition is that the combination of a smartphone with Ray-Ban glasses or AirPods or the like, probably meaning you might need to look at your screen less than you do today.

It's essentially completely removed the market for almost every other type of consumer device. So in the short term, my intuition is that the combination of a smartphone with Ray-Ban glasses or AirPods or the like, probably meaning you might need to look at your screen less than you do today.

It's essentially completely removed the market for almost every other type of consumer device. So in the short term, my intuition is that the combination of a smartphone with Ray-Ban glasses or AirPods or the like, probably meaning you might need to look at your screen less than you do today.

But my intuition is because of the prevalence of smartphones around the world, it will still end up being the primary computer that mediates those conversations. But to the point that you made, as conversational experiences start working more I always get the big phone just because I like the big screen. I think a lot changes.

But my intuition is because of the prevalence of smartphones around the world, it will still end up being the primary computer that mediates those conversations. But to the point that you made, as conversational experiences start working more I always get the big phone just because I like the big screen. I think a lot changes.

But my intuition is because of the prevalence of smartphones around the world, it will still end up being the primary computer that mediates those conversations. But to the point that you made, as conversational experiences start working more I always get the big phone just because I like the big screen. I think a lot changes.