Brett Bruin
๐ค SpeakerAppearances Over Time
Podcast Appearances
government in tariffs.
Well, this is just in pure value.
Now, we can talk about the 15% that Irish companies have to pay to Trump.
Now, that also raises the question, are we going to see the Supreme Court claw back that power in their decision likely to come in January?
I would forecast that, yes, that decision is likely to go against Trump.
Well, and Trump is suggesting that he's going to hand that out in $2,000 a person checks to working families.
Ironically, that's also what's called wealth redistribution.
I think it's something that Donnie would like.
We would find comfort in.
But the then likely scenario is you'll see Trump focusing on sectoral tariffs.
And that, I think, for Irish companies ought to be of great concern.
I think the work, the groundwork ought to be going in now as to how do we avoid that scenario where our sectors, where our companies find themselves in the crosshairs as they did in his first term when it comes to Trump's tariffs.
And this is something we talked about in the second quarter, the divergence of reputational risk between the U.S.
and Europe.
It is a very difficult chasm to bridge, and yet I think you can bridge it.
In many cases, it's about emphasizing different points.
If you're a renewable energies company โ
If you're a company that's looking at social responsibility, how do I talk about that in the U.S.
in a way that isn't going to raise either regulatory concerns?
Because Trump is coming down pretty hard on companies who are focused on whether it's LGBTQ rights, whether it's the environment, whether it's even gender equality.