Brett Bruin

speaker
69 appearances 3 recordings 2 series first heard Nov 2025 last heard 14 Jun

Brett Bruin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 2.

Appearances

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And this is something we talked about in the second quarter, the divergence of reputational risk between the U.S.
and Europe.
It is a very difficult chasm to bridge, and yet I think you can bridge it.
In many cases, it's about emphasizing different points.
If you're a renewable energies company –
If you're a company that's looking at social responsibility, how do I talk about that in the U.S.
in a way that isn't going to raise either regulatory concerns?
Because Trump is coming down pretty hard on companies who are focused on whether it's LGBTQ rights, whether it's the environment, whether it's even gender equality.
DEI, yeah.
I mean, all of this is a very delicate, very fraught path for Irish companies who are increasingly investing in the U.S.
And what we're hearing from Irish firms is they're taking the long view, which I think is a smart strategy.
You know, a lot of these efforts, including by the Saudis yesterday, $1 trillion, supposedly.
By the way, their entire GDP is $1 trillion.
You know, these are made up numbers.
And if you look at last time when Trump supposedly got concessions from Beijing that they were going to buy $400 billion in U.S.
agricultural product, it never materialized.
And that's the key challenge Trump will have is he rolls out these numbers.
He and his team are not great when it comes to the actual implementation of these efforts.
So I think we should take it with a big bag of caution.
You know, I remember sitting in the Situation Room with Barack Obama and presenting him what at that time was an emerging threat.
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