Brett Goldstein

We're in the flow. Let's start with the, I'll paint a picture of this dating app from the landing page, starting with the landing page. So the app is called Serendipity. You go to the app, you go to the website, maybe it's an app, but call it a website. very mysterious, like very intense branding.

We're in the flow. Let's start with the, I'll paint a picture of this dating app from the landing page, starting with the landing page. So the app is called Serendipity. You go to the app, you go to the website, maybe it's an app, but call it a website. very mysterious, like very intense branding.

We're in the flow. Let's start with the, I'll paint a picture of this dating app from the landing page, starting with the landing page. So the app is called Serendipity. You go to the app, you go to the website, maybe it's an app, but call it a website. very mysterious, like very intense branding.

And it says something like we've perfected the ancient craft of finding life partners, finding people like partners, the ancient mystical scientific craft, right? And on the website, you'd be exposed to the process, which is First, you have to fill out all this information and give us as much information as possible. We need to know who you are on a soul level, right?

And it says something like we've perfected the ancient craft of finding life partners, finding people like partners, the ancient mystical scientific craft, right? And on the website, you'd be exposed to the process, which is First, you have to fill out all this information and give us as much information as possible. We need to know who you are on a soul level, right?

And it says something like we've perfected the ancient craft of finding life partners, finding people like partners, the ancient mystical scientific craft, right? And on the website, you'd be exposed to the process, which is First, you have to fill out all this information and give us as much information as possible. We need to know who you are on a soul level, right?

So you take this survey and it's asking just weird questions like, would you rather interview an iguana or a raccoon? Just like the most absurd, strangest questions that you can imagine. This is partially like a growth tactic because people will be like, I'm joining this dating app and it's like asking me the most ridiculous questions I've ever seen in my life.

So you take this survey and it's asking just weird questions like, would you rather interview an iguana or a raccoon? Just like the most absurd, strangest questions that you can imagine. This is partially like a growth tactic because people will be like, I'm joining this dating app and it's like asking me the most ridiculous questions I've ever seen in my life.

So you take this survey and it's asking just weird questions like, would you rather interview an iguana or a raccoon? Just like the most absurd, strangest questions that you can imagine. This is partially like a growth tactic because people will be like, I'm joining this dating app and it's like asking me the most ridiculous questions I've ever seen in my life.

And then you get to the end, you have to link your accounts, link your Instagram, link your LinkedIn, everything. Just like information sharing, oversharing. Because the message is, we have this tool. We have figured it out. Fundamental human unlock to find you your life partner. So you're like, whatever, I'll do it all. Get to the bottom and then you finish.

And then you get to the end, you have to link your accounts, link your Instagram, link your LinkedIn, everything. Just like information sharing, oversharing. Because the message is, we have this tool. We have figured it out. Fundamental human unlock to find you your life partner. So you're like, whatever, I'll do it all. Get to the bottom and then you finish.

And then you get to the end, you have to link your accounts, link your Instagram, link your LinkedIn, everything. Just like information sharing, oversharing. Because the message is, we have this tool. We have figured it out. Fundamental human unlock to find you your life partner. So you're like, whatever, I'll do it all. Get to the bottom and then you finish.

And then it basically says, our council is now going to be reviewing your... your information and who's on the council, a monk, a priest, a relationship and sex psychologist or doctor or something like that. A physicist, right? A rabbi, like all of this, all of these kind of like,

And then it basically says, our council is now going to be reviewing your... your information and who's on the council, a monk, a priest, a relationship and sex psychologist or doctor or something like that. A physicist, right? A rabbi, like all of this, all of these kind of like,

And then it basically says, our council is now going to be reviewing your... your information and who's on the council, a monk, a priest, a relationship and sex psychologist or doctor or something like that. A physicist, right? A rabbi, like all of this, all of these kind of like,

mystical you know really intense types of figures and you see their faces and they're old and they're like you know you see the wisdom in their eyes and you're like oh man like these people are reading my stuff and they're going to find my my life partner and then it says thank you we're reviewing your stuff um it'll take some time literally months will go by maybe

mystical you know really intense types of figures and you see their faces and they're old and they're like you know you see the wisdom in their eyes and you're like oh man like these people are reading my stuff and they're going to find my my life partner and then it says thank you we're reviewing your stuff um it'll take some time literally months will go by maybe

mystical you know really intense types of figures and you see their faces and they're old and they're like you know you see the wisdom in their eyes and you're like oh man like these people are reading my stuff and they're going to find my my life partner and then it says thank you we're reviewing your stuff um it'll take some time literally months will go by maybe

Obviously not great for conversion, but it's more about the vibe. Months go by, you forget about it. Then you get a text message that says, hey, we finally found your life partner. We found them. They exist. They live in your city. We have found them. But we are not going to tell you who they are or where they are. You have to find them yourself. We believe that love happens serendipitously.

Obviously not great for conversion, but it's more about the vibe. Months go by, you forget about it. Then you get a text message that says, hey, we finally found your life partner. We found them. They exist. They live in your city. We have found them. But we are not going to tell you who they are or where they are. You have to find them yourself. We believe that love happens serendipitously.