Brett Goldstein
speaker
141 appearances
5 recordings
4 series
first heard Jul 2024
last heard 9 Jun
Brett Goldstein’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 2.
Appearances
The Startup Ideas Podcast · The most profitable SaaS ideas I’ve heard in a long time · 1 Jul 2024
podcast
terms of the actual nitty-gritty ai stuff beyond that that's beyond my pay grade but yeah i think for charging it's pretty easy you can charge per enrichment so clearbit and others cost like up to 50 cents per per contact enrichment so you know you do the math 100 000 contact enrichments is 50 000 which can be pretty lucrative.
But I think the key with this would be to charge a little less than Zoom Info or another player and then probably have just more flexibility and interesting data and stuff to provide.
It could be either. I would probably want to do it bootstrapped because... Data is a really hard, hard space. Like, you know, zoom in just data. If you're selling data, it's just a tough business because it's always going to be about like, is this data better than other data? And you can get some of this stuff off the ground pretty easily.
I have friends who run, there are a handful of these startups that have popped up that do some sort of data enrichment stuff. in the post AI world and they have gotten to, you know, 20, 30 K MRR pretty quickly just from basically selling CSVs. That's insane. Yeah. It depends on what's in the CSV. It's good stuff.
Yeah. Yeah. So apparently when Clearbit added LLMs to their whole mix, they had data points that went from being like 30% accurate to like 95% accurate. So pretty big, pretty obvious opportunity. And I think the other thing is as more people are building apps and that need data underlying it.
Like for example, like if you're building a, if we're building this app, we talked about the beginning, the conference app, wouldn't it be nice if we had a bio for everyone, if we had their social profiles, if we had other dynamic information about them in this app, you wouldn't be able to do that. Um, there's no affordable API for that right now.
Well, I think what's interesting is the data companies are not incentivized to go after a lot of niches. So if you wanted to start a Sri Lankan real estate CRM or market automation platform, and you needed to have a lot of information about the building location and the number of rooms or all that stuff... you would need to build that data set yourself or hope that users input it.
And the magic of this is that because you're using LLMs, because you're kind of crawling the web a little bit, or you're finding data sets online or in other places that you can point LLMs to, is that you can do, you can target almost any niche much better than these kind of like incumbents can. So yeah, Sri Lankan real estate, like, I don't know.
Not much. So, like, it depends on the approach, like, The Clearbit acquisition, Clearbit was acquired by HubSpot. And the rumor is that it was not the most amazing price because HubSpot didn't value the existing business. HubSpot is not in a data enrichment business.
They bought it so that they can have data enrichment out of the box in their own CRM and have this kind of competitive mode based on that. So they bought it for the capabilities and they bought it for the data, not the business. So When you are selling a company, like you need to know what the acquirer wants in your company.
The best deals are ones where they're buying the whole business because that means you're getting traditional, like whatever the relevant multiple is based on public comps, other acquisitions and other kind of fundraisers. But if they're not buying it based on the business, then it's kind of like, I don't know, It's totally random sometimes.
Yeah, exactly. Exactly.
Wait, you want to do this last? It's not a startup idea. It's just a framework.
Bonus framework. All right. So it's called the Enterprise Workflow Idea Startup Formula or Startup Idea Formula. Enterprise Workflow Startup Idea Formula. All right. So you're going to use this formula to come up with any idea startup idea that can be a venture scale billion dollar company. Every five years, you can rebuild this company. I'm salivating.
Okay, so you basically take any workflow that a professional does. So like designers design, like marketers do email marketing, salespeople live in a CRM, engineers have ticket management system. You see where I'm going with this, right? Like documents, like all of this type of stuff, all these like core workflow tools, right? need to get rebuilt every five to 10 years. Why is that?
Because the technology gets better, right? People always want the same thing. They want it to be beautiful. They want it to look like the tools that they use with their consumer products. They want it to have the latest and greatest technology and all that stuff. And the reality is incumbents are never going to be able to adapt quickly to these changes and stuff. This is the linear formula.
Linear didn't build anything. a brain-exploding ticket management system. They built a ticket management system that was simpler, number one, more beautiful, number two, more targeted, at a very specific niche, number three, more performant. And that's it. That's it. They are killing Trello. They're killing Jira. they're going to replace those in even large enterprises as well.
And they didn't have to build the craziest, most advanced stuff. It's not like a, it's not like 10 dimensional chess kind of product, visionary stuff. It's like literally just build it better. So you can do this with most types of things. It's even easier when you focus on a niche.
So if you wanted to build a CRM for real estate people, like there's a CRM for real estate people called follow a boss. That's like 15 years old. If you wanted to replace them, you could just following kind of this, this formula.
Pretty great.
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