Brett Schaefer

And the propaganda war and the information war is extremely important because this is not a war Iran is going to win on the battlefield.

But I think what they think is they can outlast the U.S.

because they're going to degrade support for this conflict in the U.S.

and elsewhere.

You know, gas prices do that, obviously, to a degree.

And we've seen the Iranians trying to promote that to American audiences.

But also I think this information war is just an attempt to start chipping away at support for the war domestically here in the U.S.

It certainly could.

And putting aside the dynamics of this particular conflict,

I think what we have noticed for those of us who sort of work in the information defense space is how do you counter this in general?

Because as we talked about, they're not violating any rules.

They are not spreading falsehoods, although they have done that to a degree.

But largely what has been popular has not been the kind of Russian disinformation that

that this community has tried to counter for years.

And so it's really made people sort of question information defense and how you would counter this more broadly when it's really a vibe war.

You know, how do you fact check a vibe?

You know, there's no facts here to debate.

It's just playing on emotions.

And so I think, you know, more broadly in political communication, we're going to see more and more of this where we're not debating policy points or positions.

You're really just trying to get an emotional response out of an audience.