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ABC News Daily

Is Iran's 'slopaganda' changing anyone's mind?

07 May 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is slopaganda and how is it being used by Iran?

0.031 - 8.743 Sam Hawley

ABC Listen. Podcasts, radio, news, music and more.

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8.763 - 14.09 Matt Bevan

Do you ever think that maybe the people making all the important decisions don't have a clue what they're doing?

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14.291 - 17.816 Sam Hawley

The UK Prime Minister is facing increasing pressure to step down.

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17.896 - 23.203 Matt Bevan

It is ridiculous that Australia is facing a domestic gas price crisis.

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23.234 - 25.924 Unknown

They take our money, they make us look like fools.

26.144 - 35.337 Matt Bevan

I'm Matt Bevan, and on my show, if you're listening, we take a look at every terrible decision that led to where we are today. Find us on ABC Listen or wherever you get your podcasts.

Chapter 2: What examples of slopaganda have emerged in recent times?

49.171 - 81.88 Sam Hawley

It's a new sort of warfare we have never witnessed before and it's not taking place on the battlefield. It's the new propaganda or slopaganda and Iran is proving to be very effective at it. Today, Brett Shafer at the Institute for Strategic Dialogue on how Iran is using meme warfare to win support around the world. I'm Sam Hawley on Gadigal land in Sydney. This is ABC News Daily.

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89.629 - 100.542 Sam Hawley

Brett, AI slop was last year's word of the year, but it seems we have a new contender that is slopaganda. What on earth is that?

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100.64 - 125.837 Brett Schaefer

So it is effectively an amalgamation of the two. So you're dealing with all of this sort of low quality AI produced content that we see across the internet in so many different forms, but now being applied to war propaganda. So it is effectively just combining the new technology with something we've obviously dealt with for generations to create this sort of low quality mass-produced

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126.172 - 128.175 Brett Schaefer

propaganda that's been produced by AI.

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128.415 - 141.134 Sam Hawley

And Iran is proving to be pretty good at this sloppaganda. So just give me some examples of what we've been seeing. Donald Trump often features highly, doesn't he?

141.254 - 159.847 Brett Schaefer

He does. He does. And there's a couple of different networks at work here. So there's sort of the official Iranian accounts. So those would be diplomats and government officials and their state media, but also just sort of pro-Iran voices online. And it's hard to tell if they have any connection to the government, but they're the ones producing a lot of this AI content.

160.769 - 189.916 Brett Schaefer

And then it is being shared by state media. It's being shared by embassies, by diplomats. So you've got kind of fan accounts online that are creating some of these Lego inspired videos. Those have gone very viral. had rap videos being created. We've had a bunch of AI-generated images being created online. As you said, often making a caricature out of Trump.

190.056 - 199.404 Brett Schaefer

And then these are spreading through sometimes official channels, but also unofficial channels as well.

199.624 - 208.052 Sam Hawley

Yeah, and they're getting heaps of views, right? I mean, there's a video of Donald Trump as an 80s pop star that's received a lot of views.

Chapter 3: How are Iranian diplomats adapting to social media for propaganda?

594.082 - 596.925 Sam Hawley

trying to counter this then? It's using memes too, is it?

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597.125 - 613.941 Brett Schaefer

It is. It is. And, you know, we've seen throughout the war, the White House as well, putting out some AI generated memes. We've seen war footage spliced together with video game footage. So they are attempting to also sort of speak to the new language of the Internet.

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614.221 - 619.026 Unknown

You want to see me do it again? You want to see me do it again?

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619.208 - 637.126 Brett Schaefer

I'm not sure that is landing quite as well, especially outside of the U.S. I mean, it's certainly resonating with supporters of Trump here. But I think outside of the U.S., I'm not sure that that style is working quite as well. And again, I think that gets a lot to the power dynamics here. It just plays very different when the U.S.

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637.687 - 643.613 Brett Schaefer

is engaging in this kind of memified propaganda than when the Iranians or another country does it.

643.829 - 655.426 Sam Hawley

All right. So the Iranian government seems to have the meme, if you like, up a hand. But tell me, whose minds then are they changing? Who is being influenced, do you think, by these videos?

655.807 - 681.431 Brett Schaefer

Well, I think what it's done is it's softened Iran's image globally. I mean, if you go back to 100 days ago, Iran was really a pariah state. There are claims that they had potentially murdered thousands, if not tens of thousands of protesters. And outside of that, Iran did not have a very positive global image. Their image was quite negative. They were seen as a regressive regime.

681.491 - 701.721 Brett Schaefer

They were seen as authoritarian. And so now, at least audiences on X are seeing them a little bit as a plucky underdog here. They're coming across as a bit more playful. And so I think many audiences have sort of lost the sort of history of who these embassies are representing.

702.202 - 716.749 Brett Schaefer

And so I do think that that has had an effect on global public opinion, because now Iran is seen as the underdog taking on the United States and not as an authoritarian government that has cracked down on protesters at home.

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