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Brian Armstrong

๐Ÿ‘ค Speaker
253 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

So far, they haven't been successful.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

I mean, we have the strongest brand and the most trusted brand in crypto, certainly in the US and a number of other countries where we're the leader.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

The way I think about this is that our strategy, really, we call it our asset accumulation strategy.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

So because we have the most trusted brand, people feel comfortable storing their assets with us.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

We now have about half a trillion dollars of assets.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

And assets tend to be pretty sticky.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

People don't move them very often.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

And the more products you can connect into those assets, people are less likely to churn.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

So that's why we're offering more trading products and DeFi BorrowLend and Coinbase Card and all these kinds of things.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

And so we can monetize better the more products we have plugged into those assets.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

We can invest that back in being the most trusted, and this asset accumulation flywheel just accelerates.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

So we're storing more crypto assets than any other company in the world I'm aware of by a pretty wide margin, and I think that's gonna be defensible for a long time.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

Yeah, well, just to be clear, I'm not necessarily seeing a crypto downturn coming.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

I'm not sure where you're hearing that.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

To me, that just sort of happens.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

Every month, it's either up or down, so I don't know.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

I don't think about it too much.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

But we did acquire, I believe, 10 companies last year, and

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

Yeah, there's opportunities in any market.

Bloomberg Talks
Brian Armstrong Talks Future of Digital Assets

When the market is up, we are just trying to scale and onboard new users and double down on the hype.