Brian Barrett

So that means you go to Google and you say, hey, let me know.

The example they gave was something to the effect of, let me know when my favorite celebrities are dropping new shoe collabs.

Mm-hmm.

And that's it, and you're done.

Google agents will then, AI agents, will then monitor the web for you.

They will do the searching for you, and they will send you a notification through your Google app that says, hey, this thing just dropped that you're looking for.

The idea is not only that you're not going to visit websites anymore because it's all going to be within Google.

You're not going to search anymore.

You're not going to use the internet anymore because agents are going to do it for you.

Google is going to mediate every interaction you have with the web.

It's a really, really significant change.

And I think it's one that is definitely worth talking about.

It's not great.

Okay.

But I think like we and other publishers have sort of been assuming that we can't rely on Google for a while now.

That's why a direct relationship with our audience is so important.

And we sort of invest in different things along those lines.

Please subscribe to Wired.com.

Please go to, you can mark Wired as a preferred source in Google, all those things.

But I think everybody's sort of embracing for this moment.