Brian Brushwood

And then there is that kind of, there's also fairness exercises.

There's a bunch of work, psychologists do something they call the ultimatum game, where one party says, you're given $10, you could give as much or as little as you want to the other party, but the other party has to approve the deal.

Now, logically, the other party, whether they get one cent, one dollar, or 50%, they should approve it because getting something's better than nothing.

However, there's this inherent sense of fairness, and people would rather torpedo the deal than know that somebody else got the better of them.

Strangely, it's the online store.

As far as revenue, now keep in mind profits and revenues are not the same.

Well, everything from, there's sort of three tiers.

There's stuff for the high-end magic enthusiast, you know, mark decks of cards, that kind of thing.

We've got kind of underhanded sneaky stuff, like a lockpick training set that basically, the problem is most people at some point want to get into lockpicking.

They just get a lockpick set and then they figure out it's hard and then they give up.

So we have a set

It actually takes you through five different increasingly difficult locks.

So by the time you get to the end, you really are opening the kind of lock that's right on your front door.

And then the third thing is just bar culture.

We have fantastic products like the Bottle Loft, which are these neodymium magnets that allow you to take a six-pack of beer and attach it to the top of your fridge where they dangle there just entirely magnetized by the bottle cap and a whole bunch of other fun stuff.

interesting that's super interesting and what about you're not doing again you produced 400 episodes of discovery scam school are you doing any more kind of reality tv kind of stuff or no yeah well we're trying to figure out what's next uh we did two specials of hacking the system which was a blast and then running a full season was uh the hardest that that i've ever worked it was immensely rewarding and it's and it continues to be so as uh you know i get all these tweets from people literally over the all over the world because it premiered here in the united states earlier in the year which network uh national geographic

Oh, yeah.

Yep.

Yep.

And and as it rolls out in different countries, people compliment me on how awesomely I am dubbed into Hindi or how I speak Spanish so well in the dub.