Brian Burton

Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299.

Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299.

And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview.

And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview.

All right, guys, welcome back to the Home Service Expert. Today's gonna be an amazing day because I'm pretty psyched. You know, I talk a lot about marketing. I talk a lot about business ownership, structure, growth, but you don't get growth without sales. And the Mr. Infamous Brian Burton is joining us today. You guys know his podcast, Waste No Day.

All right, guys, welcome back to the Home Service Expert. Today's gonna be an amazing day because I'm pretty psyched. You know, I talk a lot about marketing. I talk a lot about business ownership, structure, growth, but you don't get growth without sales. And the Mr. Infamous Brian Burton is joining us today. You guys know his podcast, Waste No Day.

Today we're doing stuff a little bit differently. We got the number one salesman of all time in Mr. Sparky. He's been there for about two years. His name's Logan Altland and been there two years, been number one for two years. So Brian, why don't you go ahead and take us off and introduce him and just talk a little bit about your experience and how you guys met.

Today we're doing stuff a little bit differently. We got the number one salesman of all time in Mr. Sparky. He's been there for about two years. His name's Logan Altland and been there two years, been number one for two years. So Brian, why don't you go ahead and take us off and introduce him and just talk a little bit about your experience and how you guys met.

So here's the deal, man. Brian's going to shoot some questions at you. And, you know, when I talk about sales, I think a lot about customer experience because there's two types of salesmen. We were just at a Robert Cialdini convention a couple of weekends ago. So Robert Cialdini wrote the book Influence and Persuasion. Awesome.

So here's the deal, man. Brian's going to shoot some questions at you. And, you know, when I talk about sales, I think a lot about customer experience because there's two types of salesmen. We were just at a Robert Cialdini convention a couple of weekends ago. So Robert Cialdini wrote the book Influence and Persuasion. Awesome.

And he said you could use manipulation or you could really do great things for customers. And there's two types of salesmen. The guys that believe in the company, believe in the product. I think they're doing the right thing by the customer. They're treating them like mom. Then there's the other guys that are just there for the sales, transactional versus really building that relationship.

And he said you could use manipulation or you could really do great things for customers. And there's two types of salesmen. The guys that believe in the company, believe in the product. I think they're doing the right thing by the customer. They're treating them like mom. Then there's the other guys that are just there for the sales, transactional versus really building that relationship.

So Logan, I really want to dive into that today of not only getting the customer across the finish line and making a bunch of money, because that's why we do it. We'll send it for me. I mean, we want to provide for our families, but also taking care of the client. So Brian's going to shoot some questions and kind of guide us through the discussion. And I'll just add some context.

So Logan, I really want to dive into that today of not only getting the customer across the finish line and making a bunch of money, because that's why we do it. We'll send it for me. I mean, we want to provide for our families, but also taking care of the client. So Brian's going to shoot some questions and kind of guide us through the discussion. And I'll just add some context.

We'll have some cool discussions here.

We'll have some cool discussions here.

I got some questions for you, Logan. And then I want to ask Brian a few questions before we get started. So what is it about working with Brian? Because I want managers and leaders to understand this aspect. What is it that just helped you grow? And what is it that you love the most? And what are the challenges that you saw? And what was the brotherhood like?

I got some questions for you, Logan. And then I want to ask Brian a few questions before we get started. So what is it about working with Brian? Because I want managers and leaders to understand this aspect. What is it that just helped you grow? And what is it that you love the most? And what are the challenges that you saw? And what was the brotherhood like?

Unless there's a female technician, I apologize. But what were the things that really caused you to excel so quickly?

Unless there's a female technician, I apologize. But what were the things that really caused you to excel so quickly?