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Brian Burton

👤 Person
244 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

I love that. And Brian, I think this is really important because I think a lot of people, when they walk into an interview, this is like a career. This is their life. This is their family. This is their future. This is their dreams. This is their goals or aspirations. Like, how do you make them feel good? And how do you really know it's the right person on an interview? Because I can't.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

I love that. And Brian, I think this is really important because I think a lot of people, when they walk into an interview, this is like a career. This is their life. This is their family. This is their future. This is their dreams. This is their goals or aspirations. Like, how do you make them feel good? And how do you really know it's the right person on an interview? Because I can't.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

I'm not good at this. I need to take them out to eat. I need to do ride-alongs. I need to do all this stuff to see the real human being. What did you notice in Logan?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

I'm not good at this. I need to take them out to eat. I need to do ride-alongs. I need to do all this stuff to see the real human being. What did you notice in Logan?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Even if it was like, what if they had a huge resume and you knew this guy was the top guy from another company?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Even if it was like, what if they had a huge resume and you knew this guy was the top guy from another company?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Now, what technicians, you know, my rule is I'm setting the most optimistic, my ride along techs that work for A1. They've got to be like, they got to represent the company. They got to be talking good about the company and they got to show like real life. This is how easy it is. Yeah. For some reason, every good guy I have rides with a guy that's not so good.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Now, what technicians, you know, my rule is I'm setting the most optimistic, my ride along techs that work for A1. They've got to be like, they got to represent the company. They got to be talking good about the company and they got to show like real life. This is how easy it is. Yeah. For some reason, every good guy I have rides with a guy that's not so good.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And the guy that's not so good goes, every customer you get is a lay down. You know what I mean? And it's not a lay down. It's just the words you're saying and the body language. How are you getting such great clients? Oh, I could sell your clients. I called Google and I just, no, it's interesting.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And the guy that's not so good goes, every customer you get is a lay down. You know what I mean? And it's not a lay down. It's just the words you're saying and the body language. How are you getting such great clients? Oh, I could sell your clients. I called Google and I just, no, it's interesting.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Give us the context. What does number one mean out of what type of pool are we talking about?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Give us the context. What does number one mean out of what type of pool are we talking about?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

300 and something. And the average amount of techs, maybe four? Probably something like that. So about 1,200, we'll say. Yeah. Okay. That's good context.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

300 and something. And the average amount of techs, maybe four? Probably something like that. So about 1,200, we'll say. Yeah. Okay. That's good context.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Joey Abedini. Okay, so we got Logan. He started. And there's all these different theories out there. If you do the right presentation, you're kind of overcoming the objections in the presentation. And obviously, you've interviewed Chris Voss a bunch of times. And some of the questions he asks. Who's that? Yeah.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Joey Abedini. Okay, so we got Logan. He started. And there's all these different theories out there. If you do the right presentation, you're kind of overcoming the objections in the presentation. And obviously, you've interviewed Chris Voss a bunch of times. And some of the questions he asks. Who's that? Yeah.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So has this started giving you issues yet? What's that? So yet. He always adds yet. Oh, yeah. Right. And then another thing is like, he'll make you say no.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So has this started giving you issues yet? What's that? So yet. He always adds yet. Oh, yeah. Right. And then another thing is like, he'll make you say no.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Do you disagree?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Do you disagree?