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Brian Burton

👤 Person
244 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Are you against? Do you disagree? Have you given up on? Is it a ridiculous idea? Is it a bad idea?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Are you against? Do you disagree? Have you given up on? Is it a ridiculous idea? Is it a bad idea?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Would you be opposed to? We have all those.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Would you be opposed to? We have all those.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So let's just jump into it, man. This is what we've been all waiting for. Scroll play, baby. Let's see it done by the masters.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So let's just jump into it, man. This is what we've been all waiting for. Scroll play, baby. Let's see it done by the masters.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Yeah, once or twice.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Yeah, once or twice.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

You're not role-playing the script. All right, well, let's see you. I'll do the same thing. Let's go back to Brian. Let's put him on the spot here. So, Brian. Nobody does it to me. Brian, I got to ask you, you know, you seem like a nice guy. I am a nice guy. Thank you. And the reason I called your company, I see you guys on my street. You're rapid. I looked up your reviews. How were they?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

You're not role-playing the script. All right, well, let's see you. I'll do the same thing. Let's go back to Brian. Let's put him on the spot here. So, Brian. Nobody does it to me. Brian, I got to ask you, you know, you seem like a nice guy. I am a nice guy. Thank you. And the reason I called your company, I see you guys on my street. You're rapid. I looked up your reviews. How were they?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

You know, they're pretty stellar. Yeah. Overall, I got to say, but there's a lot of companies that do this. And I want it done right, but I want to understand. I looked up some of the parts online, and I just want to understand what I'm paying for. And so if you could break that down, it would really be... a lot easier for me to make a decision. It makes sense.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

You know, they're pretty stellar. Yeah. Overall, I got to say, but there's a lot of companies that do this. And I want it done right, but I want to understand. I looked up some of the parts online, and I just want to understand what I'm paying for. And so if you could break that down, it would really be... a lot easier for me to make a decision. It makes sense.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Yeah. I like to know what I'm paying for because it seems like from the prices I've seen, this seems a little outlandish. Yeah. That makes perfect sense. Everything right now is just outlandish, isn't it? It really is. Yeah. Not me personally, but my girlfriend Bree went to McDonald's because she just loves McDonald's. No, I'm kidding. But, you know, waiting for the door open like what?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Yeah. I like to know what I'm paying for because it seems like from the prices I've seen, this seems a little outlandish. Yeah. That makes perfect sense. Everything right now is just outlandish, isn't it? It really is. Yeah. Not me personally, but my girlfriend Bree went to McDonald's because she just loves McDonald's. No, I'm kidding. But, you know, waiting for the door open like what?

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Can I go ahead and get you taken care of, Tommy? Absolutely. Yeah, no, that's really, really, really, really good. I don't think we get very many people wanting to break down. And I know you said these aren't the most common ones. But I think they're thinking it.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Can I go ahead and get you taken care of, Tommy? Absolutely. Yeah, no, that's really, really, really, really good. I don't think we get very many people wanting to break down. And I know you said these aren't the most common ones. But I think they're thinking it.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

One of the things we really try to do, and I think it's different than any other industry, is if your garage door is broken or you need a keypad or you just decide you need to tune up, we're going to start the work you called us out for. We're not doing an inspection up front. Just like a mechanic does not start an inspection on the car, he starts the oil change. And then they bring stuff up.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

One of the things we really try to do, and I think it's different than any other industry, is if your garage door is broken or you need a keypad or you just decide you need to tune up, we're going to start the work you called us out for. We're not doing an inspection up front. Just like a mechanic does not start an inspection on the car, he starts the oil change. And then they bring stuff up.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And usually they come to you and they say, hey, listen, I found this serpentine belt. And here's a good one. Here's a bad one. When this breaks, it's going to bend all your, you know, it's going to screw up your engine. The bird in the hand. Yeah. So we get the bird in the hand. And then we do the second knock and the third knock. And I think it's very, very effective.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And usually they come to you and they say, hey, listen, I found this serpentine belt. And here's a good one. Here's a bad one. When this breaks, it's going to bend all your, you know, it's going to screw up your engine. The bird in the hand. Yeah. So we get the bird in the hand. And then we do the second knock and the third knock. And I think it's very, very effective.