Brian Chesky

It's this thing called banner blindness.

Banner blindness is after you see something over and over, you tend to be blind to it, and so you need a new tactic.

So I think that, a couple thoughts, number one,

I think that just like we need new interface design, new creative experiential approaches, we also need new types of marketing.

I don't know off the top of my head what that is.

It's probably something we haven't done before.

Joe and I, we did bizarre things like we sold collectible cereal boxes.

When social media was new, we were all over social media.

When there were newspapers, we would hunt down reporters and try to get them to write about us.

People ask me, how do we get users?

I'm like, all the tactics from 2008 aren't relevant anymore.

So you gotta be relevant and you gotta find new tactics.

The second thing I'd say though is, you're right, the distribution is mature.

When we started Airbnb, the app store was young.

In fact, the internet was still young.

I mean, we could just, you could launch a website and just ride the growth of the internet.

And it's hard, the internet is not growing like it did before.

In other words, people were coming onto the internet in hundreds of millions a year

new users so i do think distribution for consumers mature at the same time the top apps in the app store or new apps they're they're mostly chat bots so what that tells you if you do something truly breakthrough and revolutionary consumers will still probably find it and um so that's i think yeah i think the two principles are do something so revolutionary um consumers will find you and number two you're gonna have to find your own new tactics and you know anything that is standard is probably stale

I think the biggest opportunity for Airbnb is to go beyond our core business.