Brian Chesky

That's another really big market.

So I think for Airbnb, we're looking at really expanding to a lot of different categories.

And I think that's where most of the growth is going to be in the future.

Okay, so one thing I have to acknowledge is I think all of us, advertising works better on us than we admit.

I honestly, we spend a lot on all these ads, and I kind of think to myself, do these really influence people?

And they do.

And if they didn't, we wouldn't be spending like a billion dollars here in advertising.

So I want to admit that advertising does influence us more than we realize.

There's, I think, a lot of studies that show like, oh, that doesn't change my mind.

But you see something seven times and it probably, even if you don't want to believe it, you might start believing it.

So clearly it works.

I do think, though, the ROI of new ideas works a lot better.

Just for example, we spend a lot on advertising, but the most popular marketing we've ever done is like when the Barbie movie came out, we took a house in Malibu, we turned it into Barbie Malibu Dream House, and it was like new, and the whole internet talked about it, and the ROI of that was better than any ad we've ever done, right?

We've done things like that.

So I do think doing kind of crazy, slightly unhinged things that people notice

I mean, you guys are successful because you're different, right?

I think.

I think being different is the key to marketing.

And so if you have a billboard, people are probably influenced, but if it looks different than another billboard, it's going to work.

So I think the key to marketing is to be different because you've got to stand out.