Brian Chesky

And by the way, I could keep going on and on and on or search problem. People think that like Google's got one of the hardest search problems. Airbnb's got a more pedestrian search problem. And I'm not saying we have any type of search technology like Google, but here's the difference. When you type something in Google, when's the last time you needed to ever look at the third page of Google?

The first five results are the only five results you need. If you're typing in Paris and you need a house, we have 150,000 homes. So suddenly this is a matching problem, not just a search relevancy problem where there's just one right answer. So it is a harder business than meets the eye. And that's just our core business.

The first five results are the only five results you need. If you're typing in Paris and you need a house, we have 150,000 homes. So suddenly this is a matching problem, not just a search relevancy problem where there's just one right answer. So it is a harder business than meets the eye. And that's just our core business.

The first five results are the only five results you need. If you're typing in Paris and you need a house, we have 150,000 homes. So suddenly this is a matching problem, not just a search relevancy problem where there's just one right answer. So it is a harder business than meets the eye. And that's just our core business.

That doesn't involve taking this business and expanding this model to new categories and verticals.

That doesn't involve taking this business and expanding this model to new categories and verticals.

That doesn't involve taking this business and expanding this model to new categories and verticals.

It's a cat and mouse game. It is so challenging. For example, I'll give you an example of something we found. There was an entire industry of companies that emerged that we caught and we stopped them that were basically advertising that they can get your bad reviews taken down. And they basically knew how to call customer service and what to say to get your negative reviews taken down.

It's a cat and mouse game. It is so challenging. For example, I'll give you an example of something we found. There was an entire industry of companies that emerged that we caught and we stopped them that were basically advertising that they can get your bad reviews taken down. And they basically knew how to call customer service and what to say to get your negative reviews taken down.

It's a cat and mouse game. It is so challenging. For example, I'll give you an example of something we found. There was an entire industry of companies that emerged that we caught and we stopped them that were basically advertising that they can get your bad reviews taken down. And they basically knew how to call customer service and what to say to get your negative reviews taken down.

That became not only a fraudulent activity, it became an industry. There were entire companies built doing this. And now, of course, that's fraudulent. And so you have to stop that stuff. But The thing that makes Airbnb so difficult in this way and probably more difficult than, say, a video platform is its longer tail, right?

That became not only a fraudulent activity, it became an industry. There were entire companies built doing this. And now, of course, that's fraudulent. And so you have to stop that stuff. But The thing that makes Airbnb so difficult in this way and probably more difficult than, say, a video platform is its longer tail, right?

That became not only a fraudulent activity, it became an industry. There were entire companies built doing this. And now, of course, that's fraudulent. And so you have to stop that stuff. But The thing that makes Airbnb so difficult in this way and probably more difficult than, say, a video platform is its longer tail, right?

Like it's not like somebody – like on YouTube, people can be gaming things, but generally like a disproportionate number of views go to certain videos, right? It makes sense. In Airbnb, that's not possible. Only one person can stay at the house at a time or one family can stay at a time. So you really – it's a long tail, and it's in nearly every country.

Like it's not like somebody – like on YouTube, people can be gaming things, but generally like a disproportionate number of views go to certain videos, right? It makes sense. In Airbnb, that's not possible. Only one person can stay at the house at a time or one family can stay at a time. So you really – it's a long tail, and it's in nearly every country.

Like it's not like somebody – like on YouTube, people can be gaming things, but generally like a disproportionate number of views go to certain videos, right? It makes sense. In Airbnb, that's not possible. Only one person can stay at the house at a time or one family can stay at a time. So you really – it's a long tail, and it's in nearly every country.

So there's a lot of different schemes that can occur.

So there's a lot of different schemes that can occur.

So there's a lot of different schemes that can occur.

Yeah, I mean, basically, maybe to mildly oversimplify one of the entire trends that we're doing on Airbnb, we are basically managing more of the inventory and verifying more of the users at the simplest level. So if you think about, it's really important to understand the history of where Airbnb came from. The context of starting Airbnb was eBay and Craigslist.