Brian Chesky

I think it can be very visual.

I think the photo and video generation models allow you to design incredibly rich interfaces.

This is, I think, the best time in the world for designers and creative people to get involved.

I think they're just a little bit afraid.

Whatever we can do to enlist them, to just get their hands dirty, many designers are.

I just think more should get involved and not be getting out of typical wireframes.

Just start coding.

I think we need new patterns.

This is a funny saying.

I think the highest turnover job of any executive at Silicon Valley might be the CMO.

I don't know for sure, but you don't see a lot of turnover CFOs.

You don't see a lot of turnover CTOs, but Amazon was famously, and I don't know if

Part of my theory is that like what works in marketing changes every few years and you have to be adaptable and your old playbook gets outdated.

So marketing is unfortunately one of the hardest functions.

I have a huge amount of respect for people marketing because once something works, it almost becomes stale because then everyone does it.

And so influencer marketing was really successful until everyone did it, and then people kind of tuned it out.

It's this thing called banner blindness.

Banner blindness is after you see something over and over, you tend to be blind to it, and so you need a new tactic.

So I think that, a couple thoughts, number one,

I think that just like we need new interface design, new creative experiential approaches, we also need new types of marketing.