Brian Chesky

I don't know off the top of my head what that is.

It's probably something we haven't done before.

Joe and I, we did bizarre things like we sold collectible cereal boxes.

When social media was new, we were all over social media.

When there were newspapers, we would hunt down reporters and try to get them to write about us.

People ask me, how do I get users?

I'm like, all the tactics from 2008 aren't relevant anymore.

So you've got to be relevant, and you've got to find new tactics.

The second thing I'd say, though, is you're right.

The distribution is mature.

When we started Airbnb, the app store was young.

In fact, the internet was still young.

You could launch a website and just ride the growth of the internet.

It's hard.

The internet is not growing like it did before.

In other words, people were coming onto the internet in hundreds of millions a year, new users.

I do think distribution for consumers mature.

At the same time, the top apps in the app store are new apps.

They're mostly chatbots.

What that tells you, if you do something truly breakthrough and revolutionary, consumers will still probably find it.