Brian Chesky

I do think, though, the ROI of new ideas works a lot better.

Just for example, we spend a lot on advertising, but the most popular marketing we've ever done is like when the Barbie movie came out, we took a house in Malibu, we turned the Barbie Malibu dream house

And it was like new and the whole internet talked about it.

And the ROI of that was better than any ad we've ever done, right?

We've done things like that.

So I do think doing kind of crazy, slightly unhinged things that people notice, like, I mean, you guys are successful because you're different, right?

I think.

I think being different is the key to marketing.

And so if you have a billboard, people are probably influenced.

But if it looks different than another billboard, it's going to work.

So I think the key to marketing is to be different because you got to stand out.

Maybe we can talk about it.

I'd love that.

Yeah.

Would you guys do that?

Okay, you've heard it here first.

Airbnb and TBPN are going to work together on a blimp partnership.

You guys are going to broadcast across the country on a blimp.

And Airbnb's going to be a part of that.

I want to make this work.