Brian Clayton

Yeah, GreenPal is a 10-year overnight success.

And we're still doing the same thing 10 years in that we started off doing.

How do we make ordering a lawn mowing service as easy as getting groceries on Instacart or ordering an Uber or ordering food on DoorDash?

And so you push a button and you can hire somebody to mow your yard.

And yeah, we're a marketplace.

We don't charge a SaaS fee or anything like that.

We just make a cut of each transaction.

And the things that make it hard, like you mentioned, make it durable.

The people that use it tend to stick with it.

Man, it's a really good question.

When we first started off 10 years ago, the way we got our first hundred or maybe even a thousand customers, we passed out flyers, passed out door hangers all over Nashville, Tennessee, where I live.

That's how we got our first 500 people to use the app.

And the first place we went was the higher end parts of town, the affluent areas, the million dollar homes plus.

And we would pass out thousands of these things and nobody signed up.

Nobody cared.

It wasn't until we went to the working class parts of town, the people that had dual incomes, that were working all day, that didn't have time to mow their yard, but couldn't get a lawn guy to call them back.

Those people signed up.

So that was our customer then, and that's our customer now.

It's folks that just want value, folks that want convenience, that don't want to pay for a private gardening service, but want somebody to come out and take care of the lawn when it gets tall.

Yeah, we have 300,000 people using the app to get this chore done.