Brian Clayton

So a content writer, which was myself for the first six, seven years, would interview all of the contractors in a spring Texas and would say, okay, here are the five best contractors in spring that you can hire on GreenPow.

Here's what's unique about them.

Here's ratings about them.

here's all the unique data that we have about them and then that page ranks well for lawn mowing near me in spring texas and and um and and that's how we did it for every single small city in town it was very it's a manual process because i saw i learned a lot from big players like that that were in kind of the horizontal uh space in terms of like connecting uh consumers with with home service professionals but i saw them starting to get hit by google because

they were taking a programmatic approach to this.

They were just throwing thousands, maybe even hundreds of thousands of pages at Google that were all the same and just based off a little bit of unique data that they had.

And I thought, I don't want to wake up one day and our traffic go to zero in five years.

So we did a manual strategy on how to build all these pages.

And it took a long time, but now it's starting to pay its dividends.

Robert Leonard

We're 47, all of them freelancers and contractors.

Full time is just the three co-founders.

We have zero employees, like W2 employees.

My first business was a landscaping company that I grew to 150 people.

And after that, I didn't want any more employees.

And so now we're all freelancers and contractors and we're all distributed.

Works pretty well.

Seven Habits to Highly Effective People, Dr. Stephen Covey.

My favorite CEO was Travis Kalanick.

And since he's no longer the CEO of GreenPow or of Uber five years ago, since Elon Musk told everybody to go screw themselves the other day, that's fun.