Brian Graham

Our parks are packed with people.

It's making the experience less interesting.

So we need a way for the sharks, the whales, to come in and spend the money.

The people are going to come here twice a year, once a year, you know, five times in 10 years and spend a dickload of cash to stay at our nicest rooms, our most expensive stuff.

Go all out.

VIPs.

Yes.

Go all out.

Go to the nice restaurants.

Spend $300 every day on fucking, you know.

All of it.

And maybe that means we have to price out the people who would come here once in a lifetime or once a decade or whatever.

But we're willing to make that trade because we got to find a way to soften the crowds and get more money out of each person who walks in the door.

You can argue with Disney all you want, but it's really just a business strategy and one that you might follow, one that Chanel follows, Cartier follows.

I mean, a lot of these companies follow the same thing.

They have scarcity and they raise their prices high and they make the experience pleasurable for everybody who can afford to do it.

So Great Wolf Lodge seems like, at least on the surface, one of these places where everybody is welcome.

The six flags of indoor water park operations.

But it's really not.

It's really fucking expensive is really what it is.