Brian Green

It says translate this reel on the bottom.

Oh, OK.

It says see translations.

Right.

And then you can also if you are a Spanish speaker.

Instagram puts your account in Espanol and then it knows that you want to be served content mainly in Spanish.

And then it'll also when you look at a reel from, say, me and I only speak English on my videos when you look because my Spanish, if I had to do videos in Spanish.

I'd still have 300 followers.

But when you look at the subtitles, they're automatically translated into the language of your preference, the one that your account is in.

So now when somebody sees my reels and they have a Spanish account, an account in Spanish, they will only hear my translations in Spanish.

You can also do AI video and make your lips fit the translations.

But I thought that was a bridge too far.

I thought to myself, I thought better of that.

I was like, no, that's just going to freak people out.

Because it never looks right.

You know what I'm saying?

Though the AI is getting really fucking good, it never looks right.

It never, ever does.

And AI is often wrong, as Chrissy and I were just talking about.

I watched a video for...