Brian Keane

That auntie, who obviously didn't remember this conversation at the wedding, when I released my first book, The Fitness Mindset, which spent 16 weeks on the Amazon bestseller list and hit all the bestsellers in the bookshops it was in in Ireland, messaged me and said, I always knew you'd be a success in fitness. And that... is the important thing to think about here.

That auntie, who obviously didn't remember this conversation at the wedding, when I released my first book, The Fitness Mindset, which spent 16 weeks on the Amazon bestseller list and hit all the bestsellers in the bookshops it was in in Ireland, messaged me and said, I always knew you'd be a success in fitness. And that... is the important thing to think about here.

When you give new information to people and there's more data, people change their opinion. Yet we carry their opinions and attach to them like our first born child. When in reality, people will say things and regularly forget that they've even said them. And when you give new information, people's opinions change. When you're working through perceived fear, what will people say?

When you give new information to people and there's more data, people change their opinion. Yet we carry their opinions and attach to them like our first born child. When in reality, people will say things and regularly forget that they've even said them. And when you give new information, people's opinions change. When you're working through perceived fear, what will people say?

What will people think? People are going to say and they're going to think what they're going to think and say at that moment in time. That's not in rock. That's not solid. That is very malleable and very likely to change. And it's not about dealing with the fear.

What will people think? People are going to say and they're going to think what they're going to think and say at that moment in time. That's not in rock. That's not solid. That is very malleable and very likely to change. And it's not about dealing with the fear.

It's about having the courage and the strength to persevere with the thing you want to do, knowing that other people's opinions will change. And that fear, perceived fear that you had once upon a time is a little bit of fuel. It's a little bit of, I need to actually go and get this done. And I think understanding the nuance of that is really important in the early stages, especially.

It's about having the courage and the strength to persevere with the thing you want to do, knowing that other people's opinions will change. And that fear, perceived fear that you had once upon a time is a little bit of fuel. It's a little bit of, I need to actually go and get this done. And I think understanding the nuance of that is really important in the early stages, especially.

When I decided to go all in, it was ironically my ex-girlfriend at the time. I was living with my partner in London and she was a wonderful, still is a wonderful human being, not was, still is a wonderful human being. And I remember when we were having the conversation about potentially breaking up because we weren't going on the same path. We knew we weren't going to be together forever.

When I decided to go all in, it was ironically my ex-girlfriend at the time. I was living with my partner in London and she was a wonderful, still is a wonderful human being, not was, still is a wonderful human being. And I remember when we were having the conversation about potentially breaking up because we weren't going on the same path. We knew we weren't going to be together forever.

And she gave me a line that I've quoted regularly since. And she meant it about our relationships, but I actually took it to mean about my work. And she said that when we stop chasing the wrong things, we give the right things an opportunity to catch up. She meant that in context with the relationship. And it was true in that context as well. But I thought about it with my work.

And she gave me a line that I've quoted regularly since. And she meant it about our relationships, but I actually took it to mean about my work. And she said that when we stop chasing the wrong things, we give the right things an opportunity to catch up. She meant that in context with the relationship. And it was true in that context as well. But I thought about it with my work.

I was like, I'm still half pregnant with teaching. I'm half my foot is in this door when I'm actually making more money as a personal trainer part-time. So there was evidence there that this was working. And I said, I need to go all in on this. So I gave myself a six month contract. safety net. I said, I'm going to move back to Ireland in the West of Ireland.

I was like, I'm still half pregnant with teaching. I'm half my foot is in this door when I'm actually making more money as a personal trainer part-time. So there was evidence there that this was working. And I said, I need to go all in on this. So I gave myself a six month contract. safety net. I said, I'm going to move back to Ireland in the West of Ireland.

I moved back in at my mom and dad, which was very humbling at 26 years of age to move back in with your parents after having gone and worked and lived in London. And I was like, do you know what? I need to do this and give this a go. And my mom and dad let me stay with them. My sister gave me her old little Toyota Yaris.

I moved back in at my mom and dad, which was very humbling at 26 years of age to move back in with your parents after having gone and worked and lived in London. And I was like, do you know what? I need to do this and give this a go. And my mom and dad let me stay with them. My sister gave me her old little Toyota Yaris.

One of those cars that when you close the door too hard, all four windows fall down. But It worked perfectly 98% of the time. It would get me to the gym. And nobody knew who I was. I came back in 2014 to the West of Ireland. I had no social media. I had no books. I had no podcast. I had no name or recognition. But what I did have was I was two years working as a personal trainer.

One of those cars that when you close the door too hard, all four windows fall down. But It worked perfectly 98% of the time. It would get me to the gym. And nobody knew who I was. I came back in 2014 to the West of Ireland. I had no social media. I had no books. I had no podcast. I had no name or recognition. But what I did have was I was two years working as a personal trainer.

So I had got good at my craft. because every master is once a disaster. Everyone's terrible when they start. So when I started in London, I wasn't very good. It took me a while to get better at my craft. Same as everything. You put the reps in, you get better. So I was already established as a decent personal trainer in terms of my craft.

So I had got good at my craft. because every master is once a disaster. Everyone's terrible when they start. So when I started in London, I wasn't very good. It took me a while to get better at my craft. Same as everything. You put the reps in, you get better. So I was already established as a decent personal trainer in terms of my craft.